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22 articles in this topic

Promoting Your Program

Learn how to promote your referral program and make it easy for customers to start referring. Explore referral links, QR codes, widgets, sharing options, customer invitations, and ways to add your program to your website or product.

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Promoting Your Program

Invite and share with customers

Promoting Your Program•How-To
How Can I Email My Customers to Ask for Referrals?

Email existing customers about your referral program from Referral Factory, your CRM, or another email platform. The simplest route is to add the customers as Referrers first, let Referral Factory create their individual referral information, and then send a personalised message from Referral Factory.

8 min read
Promoting Your Program•FAQ
How Can I Promote My Referral Program on Social Media?

Social media can help you both recruit more Referrers and make it easier for existing Referrers to share their unique Referral Links with friends, colleagues, or followers.

5 min read
Promoting Your Program•How-To
How Can I Put Each Customer's Unique Referral Link Into My Existing Emails or Messages?

Use each customer’s own referral link in an existing email or messaging workflow so referrals remain attributed to the right Referrer.

3 min read
Promoting Your Program•Guide
How Do Customers Share Referrals Using a Referral Link?

Every Referrer in Referral Factory receives a unique Referral Link that they can share with friends, colleagues, or customers. When someone uses that link and submits their details, Referral Factory automatically attributes the new Lead to the correct Referrer.

3 min read
Promoting Your Program•Guide
What Is the Best Way to Promote the Referral Program to My Existing Customer Base?

The best way to promote a referral program to existing customers is to introduce it at moments when customers are already engaged with your brand, then make the next step very clear.

4 min read
Promoting Your Program

Promote on your website or inside your product

Promoting Your Program

Collect direct, offline and in-person referrals

Promoting Your Program•How-To
What Is the Lead Submission Form and How Do I Set It Up?

Make referring someone ridiculously easy.

4 min read
Promoting Your Program•Guide
How Can People Submit Referrals Directly From My Website?

Yes, when your website includes a logged-in customer experience. Customers can submit a contact’s details through the Sticky Bar without sending that person through a referral link first.

3 min read
Promoting Your Program•FAQ
How Can Referrers Submit Offline Leads Directly?

Let referrers submit a contact's details directly when sharing a referral link is not the best fit

3 min read
Promoting Your Program•Guide
How Can Customers Make Referrals in Person Using a QR Code?

Customers can show their personal referral QR code in person. The person they are speaking to scans it with a phone, opens the customer’s referral experience, and can submit their details without typing a referral link.

3 min read
Promoting Your Program•Guide
Can Customers Refer Someone Without Sharing a Link?

Yes. Customers can use a Lead Submission Form, a personal QR code, direct submission in a supported logged-in product experience, or a configured Stripe promo-code flow instead of sending someone a referral link in the usual way.

3 min read
Promoting Your Program•Guide
How to Track Offline or In-Person Referrals?

Referral Factory can keep an offline or in-person referral associated with the right referrer when the chosen method carries that referrer’s identity.

3 min read
Category FAQ

Common questions about Promoting Your Program

Where should I promote my referral program first?

Start with channels where your happiest customers already engage with you: post-purchase emails, product dashboards, customer newsletters, account portals, onboarding flows, or support follow-ups. The best placement depends on when customers are most likely to recommend you.

Can I promote my program on social media?

Yes. Referral Factory supports social sharing paths and campaign links you can use in social posts, communities, and customer communications. Social works best when the reward and audience are specific rather than broadly promotional.

What built-in tools can help me get more referrers?

Referral Factory includes options such as widgets, pop-ups, sticky bars, branded referral portals, contact uploads, automation, and share links. Choose the tool that fits the place where customers naturally interact with your brand.

Why am I not getting referrals after launch?

Common causes include low program visibility, unclear rewards, weak timing, too much friction, or an audience that has not yet experienced enough value. Review where the program is promoted and whether the referral ask feels useful to the customer.