Referral program software
Turn your customers into yourbest sales channel
Our referral software gives you everything you need to build, launch, and scale a high performing referral program. Get built-in promotion tools, simple tracking, 200+ reward options, and integrations with HubSpot, Stripe, Salesforce, and more.
How our referral software works
Launch a customer referral programyour team can actually scale.
Referral Factory helps large brands turn customer referrals into a managed acquisition channel, with the software, onboarding, integrations, tracking, rewards, and support needed to run it properly. For launch inspiration, browse real referral program examples.
01
Build the referral program
Create branded pages, referral links, optional referral codes, and reward rules.
02
Ask customers to share it
Promote with emails, widgets, popups, and portals.
03
Track and reward referrals
Qualify referrals through CRM, payment, API, or manual approval.
Platform strengths
Feature depth without the bloat
The platform covers the parts larger brands need from referral program software: branded journeys, tracking, qualification, rewards, integrations, governance, and operational control.
Advanced builder and custom HTML pages
Create enterprise-level branded referral journeys with custom HTML pages, hosted experiences, and invite flows that match your brand standards.
Referral links and codes
Generate unique referral links first, with referral codes for verbal, offline, checkout, or sales-assisted referrals.
Referral Rewards In 200+ countries
Automated reward issuing. Cash, credits, vouchers, stripe coupons, and much more.
Pop ups, Pages, Emails
Promote your program with popups, website widgets, emails, sticky bars, landing pages, and branded portals.
CRM and Stripe integrations
Send referral data into HubSpot, Salesforce, Braze, Stripe, custom CRMs, APIs, and webhooks.
Portal, API, and white-label
Give referrers a branded portal, connect with webhooks or API, and use custom domains when the brand matters.
Meet our clients
Trusted by brands with serious customer volume
Integrations
Works with the systemsyour business already runs on.
Connect Referral Factory to HubSpot, Salesforce, Braze, Stripe, custom-built CRMs, APIs, and webhooks so referral tracking, qualification, and rewards flow through your existing stack.
Core integrations
HubSpot, Salesforce, Stripe, and more.
Connect CRM, lifecycle, payment, qualification, and reward events directly into your referral program.
Enterprise stack
50+
tools, APIs, and workflows
HubSpotSalesforceBrazeStripeCustom-built CRMsAPIsWebhooks
See all integrations
50+
tools, APIs, and workflows
CRM
HubSpot + Salesforce
Payments
Stripe
Custom systems
APIs + Webhooks
Watch
See Referral Factoryin action
A closer look at how Referral Factory helps teams build, launch, track, and reward customer referral programs.
Branded referral journeys from first ask to reward
Tracking, qualification, and rewards in one workflow
Enterprise security
Enterprise-grade securityfor brands that need trust, compliance, and control.
Awards snapshot
12+
Review badges covering ease of use, implementation speed, support, and momentum.
Compliance
SOC 2, ISO 27001, and GDPR compliance stay visible for teams that need trust and control. EU data hosting.
Voted best tool to build customer referral programs
Industries
Built for high-volume industrieswhere referrals can become a serious growth channel.
Referral works best where trust, customer volume, and clear qualification events already exist. These are the enterprise categories where we see referral programs become more than a one-off campaign.
Rewards
Rewards yourcustomers actually want.
Rewards are one of the strongest reasons companies choose Referral Factory. We offer a wide range of rewards and incentives on all plans.
Cash rewards
Gift cards
Stripe credits
Coupons and discounts
Custom rewards
Points or tokens
Reward ops
Manual or automatedReward workflow
Referral approvedReady
Stripe event receivedSynced
Reward issuedComplete
Referral tracking software
Referral tracking software that proves which referrals converted.
Track attribution from the first share through qualification, reward status, fraud checks, and CRM or payment events. Referral Factory helps you see referral activity, qualified leads, rewards due, and conversion signals in one live reporting view so your team can improve the program instead of guessing.
Qualified referrals
67%
Rewards due
22
Choose your route
Ready to make referralsa serious lead channel?
Book a demo to talk through the right referral setup for your team. Smaller teams can still start on Basic or Pro and build the program themselves.
FAQ
Referral Factory FAQ
What makes our software different?+
What makes Referral Factory different is that it is a marketing tool built by marketers, designed with a deep understanding of how to generate high-quality referrals. Every aspect of the user journey is crafted to help you drive better results, not just more clicks. We offer no-code integrations so you can set up tracking and automation without needing developers, making it easy to connect your referral program to tools like your CRM, payment processor, or email platform. Unlike basic widgets, we provide full end-to-end customization: build beautifully branded referral pages, customize widgets and pop-ups for logged-in users, and deeply tailor the look and feel to match your brand. Referral Factory is built to go far beyond simple tools, it is a full referral engine designed to power real growth.
What time zones does Referral Factory offer customer support?+
Our customer support team is available via live chat 18 hours a day, covering both American and European time zones, so help is always close at hand. We also offer free onboarding sessions to make sure your campaigns are set up for success. If you ever need more in-depth assistance, we are happy to jump on a video call, just message us via the chat widget and we will schedule a time. For self-guided support, we provide a comprehensive Help Guide that covers everything from setup to best practices, as well as developer documentation for those using our API and advanced integrations.
Do I have to make a long term commitment or can I cancel at any time?+
No long-term commitment is required, you can cancel at any time. All accounts run on a month-to-month basis by default, so you are free to try Referral Factory without any upfront commitment. We want to give you the flexibility to explore the platform and see if it is the right fit for your business. If you decide to stick with us, we do recommend upgrading to an annual plan as you will save 20%!
Can I run partner-led or ambassador-style programs too?+
Yes. Referral Factory is built first for customer referral programs, but it is flexible enough to support brand ambassador programs or partner-led workflows when your growth model needs them. The core positioning stays customer referrals, with the software handling branded journeys, tracking, qualification, and rewards from one system.
Can I run double-sided referral programs (rewarding both parties)?+
Yes, absolutely! You can run double-sided referral programs with ease using Referral Factory, rewarding both the person who refers and the person they refer. Our platform supports all major referral types, including single-sided, invite-only, refer-to-win, and refer-a-friend programs. Setting up a double-sided program takes just a few clicks, and if you have integrated with tools like Stripe, HubSpot, Make or Zapier, then rewards can even be issued automatically when a referral converts.
What APIs and integrations does Referral Factory offer?+
Referral Factory integrates with 50+ tools including Stripe, Zapier, Make, HubSpot, Intercom, Salesforce, Monday, Service Titan, Zoho, n8n, Pipedrive, Tremendous, PayPal and more. We also offer a full REST API and webhook functionalities within our referral software. Our goal is to make your referral engine fully automated, and we do this by making it easy to get data in and out.
What rewards can I offer in a referral program?+
Our flexible reward features give you the ability to offer any reward you want, to anyone participating in your campaign. The most popular rewards are PayPal cash payouts, gift cards, Stripe credits, Stripe coupons, tokens, commissions, coupons, discounts, competition entries, and swag.
Who qualifies for the managed referral program?+
The enterprise route is built for brands with 1000+ customers and a clear reason to make referrals a serious acquisition channel. We look for customer volume, referral fit, operational readiness, and whether we believe the program can produce qualified leads.
Do you work with companies that have fewer than 1000 customers?+
Yes. Smaller teams can use Referral Factory through our self-serve Basic or Pro plans. You can start a free trial, build your own program, and use the platform without going through the enterprise application process.
Can Referral Factory integrate with our CRM or custom systems?+
Yes. Referral Factory integrates with 50+ tools and can connect to HubSpot, Salesforce, Braze, Stripe, custom-built CRMs, APIs, and webhooks so referral tracking, qualification, and rewards can flow through your existing stack.
Can you support complex reward and approval workflows?+
Yes. Our flexible reward features give you the ability to support cash, credits, coupons, gift cards, manual approvals, automated issuing, fraud checks, and custom reward rules based on the way your business qualifies referrals.
Can we use custom HTML pages and branded journeys?+
Yes. Enterprise teams can use custom HTML pages and branded journeys for referrer pages, invitee pages, emails, widgets, portals, and other referral touchpoints that need to match brand, legal, and UX standards.
What makes Referral Factory the best choice for customer referral programs and ambassador programs?+
Referral Factory is built for programs used by real customers, fans, and ambassadors, not only by a small group of affiliate partners. You can create on-brand referral journeys that match your style, tone, pages, emails, widgets, and portals, so participants do not feel like they are being sent into generic third-party software. The platform also includes fraud tracking, analytics, reward workflows, and reporting designed for programs with many referrers, plus mature data security for handling customer data. Enterprise plans can also include expert service from a team that specializes in customer referral programs, with rewards designed for real people rather than company affiliates.
What industries do you specialize in?+
Referral Factory is strongest in high-volume industries where trust and customer networks matter, including solar and sustainability, SaaS and software, insurance, banking and finance, education, telecommunications and connectivity, real estate, home services, fitness and wellness, recruitment and HR, health and beauty, medical aesthetic, consulting and services, crypto and blockchain, and travel and lifestyle.
Do you support self-serve plans?+
Yes. Teams that want to build and launch themselves can use Basic or Pro, start a free trial, and view pricing without applying for enterprise. The enterprise route is preferred for large brands that want a managed referral program.