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Learn how to track referral activity, conversions, campaign performance, and ROI in Referral Factory. Find help with analytics, attribution, reporting, UTM tracking, pixels, and sending referral data to other analytics tools.
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Learn how Referral Factory connects leads to referrers through Referral Links and Stripe Promo Codes, handles duplicate referrals and keeps attribution separate from qualification.
A useful referral programme dashboard should help you follow the journey from attention to outcome:
The best way to diagnose an underperforming referral program is to look at each stage of the referral funnel separately. Instead of looking at one number and deciding the program is not working, use your Referral Factory data to identify where people are dropping out.
Qualify an existing lead through the Referral Factory API when a conversion happens in your application, backend or another external system.
Add your Google Analytics measurement ID to Referral Factory and enable Google Analytics for the campaigns you want to track.
Understand how Referral Factory stores the relationship between a lead and a referrer without relying on a browser cookie for referral attribution.
Add your Facebook Pixel ID to Referral Factory and enable Facebook Pixel page-view tracking for a campaign.
Find the referrer connected to a lead using the Referred By column in the Referral Factory Leads view.
Use UTM parameters with an external analytics platform and connect the built-in Google Analytics or Facebook Pixel integrations to Referral Factory-hosted pages.
Referral Factory lets you <a href="/referral-tracking">track individual referrals</a> as well as the overall performance of your referral program. The easiest way to find the information you need is to use Leads, Referrers and Analytics for different parts of the referral journey.
There is no single referral conversion rate that is considered “good” for every business. The right benchmark depends on what you count as a conversion, your industry, your sales cycle, the type of customer you are targeting and the amount of commitment required from the referred person.
If the same person is referred by more than one referrer, Referral Factory keeps the attribution from the first Referral Link Page where that person submits their details.
Start with referrer signups, shares, leads, qualified referrals, and reward outcomes. Together, these metrics show whether people are joining the program, sharing it, and generating leads that actually convert.
Yes. Many teams combine Referral Factory reporting with CRM data, UTM parameters, tracking pixels, or analytics tools. The important part is preserving referral source and campaign context as leads move through your funnel.
Look at the funnel step where the drop-off happens. Low referrer signup suggests promotion or offer issues, low sharing suggests friction or weak motivation, and low qualification suggests the referred audience or conversion path needs work.
Review early campaigns weekly until the main conversion path is stable. After that, a monthly review is usually enough to compare channels, reward costs, qualified referrals, and changes you want to test.
If a referred Lead qualifies through Stripe and that payment is later refunded, Referral Factory can reverse the qualification and return the Lead from Qualified to Pending.
Referral Factory helps businesses turn informal word-of-mouth referrals into a structured and measurable growth channel. Instead of relying on memory, spreadsheets or disconnected CRM notes, a business can use Referral Factory to ask for referrals consistently, record who referred whom, confirm which referrals convert, manage rewards and review performance in one place.
Use Webhooks when an issued Referral Factory reward should be sent to an endpoint that your business controls. This is useful for adding loyalty points, triggering an internal payout, adding account credit, updating a customer wallet or passing reward information to your own rewards platform.
Send automated campaign emails and one-time Email blasts to referrers and leads directly from Referral Factory.
