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Integrations

Connect Referral Factory with the tools your business already uses to manage customers, leads, and rewards. Find setup guides for CRMs, reward platforms, payment tools, APIs, webhooks, and automation platforms.

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General integration guides

Guidance that applies across different tools

Integrations•Guide
What Do I Need Before Connecting Referral Factory to My CRM?

Prepare your permissions, CRM records, field mappings, duplicate rules, qualification criteria and test data before connecting a CRM.

6 min read
Integrations•Troubleshooting
Why Aren't My Referrals Being Marked as Converted After I Connected My CRM?

Configure and test the CRM qualification rule that changes a Lead from Pending to Qualified when the correct conversion milestone is reached.

6 min read
Integrations•Guide
How Can I Automate My Referral Program?

Automate how customers become referrers, how Leads enter your systems, how conversions are qualified and how rewards are triggered.

6 min read
Integrations•How-To
How to Sync Your Referral Program With Your CRM

Connecting Referral Factory to your CRM lets referral activity become part of the customer and sales workflows your team already uses.

4 min read
Integrations•Guide
What Is the Difference Between One-Time Sync and Ongoing Sync?

Choose a one-time sync for a single contact import or an ongoing sync when future eligible contacts should continue to become referrers automatically.

4 min read
Integrations•Guide
How Can My CRM Automatically Mark a Referred Lead as Converted?

If your CRM is connected to Referral Factory, you can use an event in your CRM to automatically tell us when a referred Lead has successfully converted.

4 min read
Integrations•FAQ
Which Integration Should I Use for Automatic Qualification?

Use the integration that records your conversion event most reliably.

2 min read
Integrations•Guide
Can I Create Referral Links for Contacts in My CRM?

Yes. You can turn existing CRM contacts into Referrers and automatically generate a unique Referral Link for each person.

4 min read
Integrations•Guide
How Can I Add Referrers Automatically From Other Apps?

Use Zapier, Make, n8n, or the API to take customers from another app or database and add them as Referrers to a Referral Factory campaign automatically.

4 min read
Integrations•Guide
What Apps and CRMs Does Referral Factory Integrate With?

See which CRMs, payment tools, reward providers, automation platforms and developer options can connect with Referral Factory.

4 min read
Integrations•Guide
What's the Difference Between Dynamic and Fixed Values in Field Mapping?

Use dynamic values for person-specific data and fixed values when every CRM record should receive the same value.

5 min read
Category FAQ

Common questions about Integrations

Which systems can Referral Factory integrate with?

Referral Factory supports common integration paths for CRMs, reward tools, payment platforms, webhooks, APIs, and automation tools. The best option depends on where your customer, lead, deal, or purchase data already lives.

Should I use a native integration, webhook, or API?

Use a native integration when it covers your workflow, webhooks when another system needs to notify Referral Factory about an event, and the API when you need a custom backend integration controlled by your team.

How do integrations affect referral qualification?

Integrations can qualify referrals when an external system confirms the right event, such as a deal stage, payment, subscription, or customer status. This helps Referral Factory reward referrers based on real business outcomes.

What should I test before turning an integration on?

Test contact matching, campaign IDs, field mapping, qualification triggers, duplicate handling, and failed-event recovery. Use a test referral journey so you can confirm the connected system receives and sends the expected data.