Large customer bases
Activate thousands of existing customers without adding manual work for every invitation, referral, qualification, or reward.
For growing and established teams
Turn your customer base into afully automatedgrowth channel.
Referral Factory is referral marketing software built for growing, mid-market, and large companies. We help companies track, manage and scale customer referrals in a fully automated way. Our referral program software can help you turn an established customer base, or existing affiliate relationships, into a scalable acquisition channel.
Built for established organizations
Built for scale. Designed around your business.
Referral Factory helps medium-sized and large companies turn established customer bases into fully automated growth channels that work inside their existing brand, data, compliance, and revenue processes.
Deep brand control
Customize referral pages, portals, emails, domains, widgets, and embedded experiences so the program feels native to your brand.
Compliance-ready processes
Build qualification rules, fraud checks, delayed rewards, approval steps, and audit-friendly workflows around your internal policies.
Enterprise data security
Support security and procurement requirements with SSO, roles and permissions, SOC 2 Type II, ISO 27001, and enterprise data-hosting options.
Feature inventory
Everything you need to run referral programs at scale.
Explore the platform from branded program creation and promotion through participant management, attribution, rewards, integrations, analytics, security, and governance.
01
Create and activate
Build the program, give people flexible ways to refer, and promote it throughout the customer journey.
01
Pages and pop ups
Build branded referral pages and place targeted pop ups across your website so customers can join and share at the right moment.
Landing pagesBranded portalsOn-click pop upsEmbedded experiences
02
Links, coupons, promo codes
Give customers and advocates flexible ways to share and redeem an offer across online, offline, checkout, and sales-assisted journeys.
Referral linksCoupon rewardsPromo code attributionCheckout and offline use
03
Promotion tools
Surface the program inside the customer journey with popups, sticky bars, widgets, portals, embedded portals, and social sharing.
On-click popupSticky barWebsite widgetShare portal on social
04
Emails
Use referral-specific email workflows to announce the program, remind referrers, notify teams, and update participants.
Welcome emailsReferral notificationsEmail blastsCustom sending domain
02
Manage and measure
Manage participants, qualify referred leads, and understand how the program is performing.
05
Referrers
Manage the people who can refer, whether they join themselves, come from a CRM sync, or are uploaded by your team.
Search and filtersReferral linksReferral codesSource and signup date
06
Leads
Track the people being referred and move them from new lead to qualified referral when your business rules are met.
Lead sourceReferred-by dataQualification statusCRM and upload qualification
07
Dashboard
A working view of campaign health, totals, and activity so teams can see whether referral activity is moving without opening five reports.
Total referrersTotal leadsAverage referrals per userCampaign switching
08
Analytics
Monitor reach, participation, conversion, referral volume, and reward progress so optimization is based on behavior, not guesses.
ReachConversion rateQualified referralsReward performance
03
Automate and scale
Automate rewards, connect revenue systems, and maintain the access and governance larger teams need.
09
Rewards
Control what becomes due, what has already been issued, and what needs review before a customer or advocate gets paid.
Due rewardsIssued rewardsManual reviewAutomated issuing
10
Integrations and API
Create a clean handoff between referrals and your revenue systems with CRM, payment, automation, webhook, and API workflows.
CRM syncStripe eventsZapier and MakeWebhooks and API
11
Teammates and SSO
Bring the right people into Referral Factory while keeping access organized across teams, roles, campaigns, and identity providers.
Invite teammatesRole-based accessSingle sign-onCampaign permissions
12
Governance and control
Give medium-sized and large organizations the controls needed to meet brand, security, procurement, and compliance requirements.
Custom domains and brand controlSSO, roles, and permissionsFraud checks and reward approvalsEnterprise data-hosting options
Product video
See Referral Factory's features in motion.
The quickest way to judge a referral platform is to see the workflow, not just the checklist. This walkthrough shows how Referral Factory moves from campaign setup to tracking, qualification, and rewards.
Feature deep dive
Explore the platform by workflow.
The product is built for the whole referral loop, not just the signup form. Switch between feature areas to see how Referral Factory handles the messy parts that happen after launch.
9+ onboarding paths
Onboard referrers in the places they already are
Bring customers into your referral program without forcing them through one rigid path. Use a hosted portal, embedded portal, popup, sticky bar, upload, API, social share prompt, or lead submission form depending on how your business talks to customers.
Branded referrer portal and embedded portal
On-click popup, sticky bar, and website widget
Upload, CRM sync, API, Zapier, Make, or n8n onboarding
Compliance and fraud
Review before reward
Payment workflows
Stripe and purchases
Hosted or embedded
Portal, widget, custom domain
Automation
Webhooks, API, Zapier, Make
Feature FAQ
Questions buyers ask before choosing referral software.
These answers focus on what the platform actually does and how the feature set maps to the full referral workflow.
What features does Referral Factory include?+
Referral Factory includes branded campaign pages, referral links, QR codes, referral codes, referrer portals, popups, sticky bars, website widgets, lead forms, email workflows, analytics, reward management, fraud controls, integrations, webhooks, API access, uploads, and campaign settings for launch and optimization.
Is Referral Factory mainly a referral link tool?+
Referral links are the primary sharing method because they are easy to click and easy to track, but the platform covers more cases. You can also use referral codes, QR codes, lead submission forms, embedded portals, uploads, API workflows, and integrations when the referral does not start with a simple link click.
Can Referral Factory promote a referral program after launch?+
Yes. The platform includes multiple promotion surfaces: built-in emails, email blasts, on-click popups, sticky bars, website widgets, branded portals, embedded portals, social sharing, and CRM-driven referrer onboarding. The goal is to make the referral ask visible without relying on one launch email.
How does Referral Factory track conversions?+
Referral Factory keeps attribution from the referrer to the referred lead, then qualifies the referral when the chosen business event happens. That event can come from a CRM stage, Stripe payment, referral code redemption, webhook, API call, Zapier or Make workflow, JavaScript event, CSV upload, or manual review.
What reward features are available?+
Teams can offer cash, gift cards, account credits, coupons, discounts, custom rewards, delayed rewards, double-sided rewards, manual approvals, or automated issuing. Reward workflows can connect to providers like PayPal, Tremendous, Stripe, Zapier, Make, webhooks, or your own internal process.
Does Referral Factory work for teams without developers?+
Yes. Most teams can launch with the no-code builder, hosted pages, templates, uploads, emails, and standard integrations. Developer options are available when you need deeper control, including API, webhooks, JavaScript snippets, custom HTML pages, and embedded experiences.
Is Referral Factory only for medium-sized and large organizations?+
No. Referral Factory supports growing companies as well as mid-market and enterprise teams. Our $200 plan gives teams a practical way to launch and automate a referral program, with room to add deeper branding, integrations, SSO, role-based access, compliance workflows, and enterprise data-hosting options as their needs grow.
Which integrations matter most for referral programs?+
The most important integrations are usually CRM, payment, automation, email, and API connections. Referral Factory supports workflows with HubSpot, Salesforce, Intercom, Zoho, Pipedrive, Monday, ServiceTitan, Stripe, Zapier, Make, n8n, webhooks, and custom systems.
What should I look for when comparing referral software features?+
Look beyond a long feature list. The important question is whether the platform can support the full loop: how people join, how they share, how attribution is preserved, how conversions are qualified, how rewards are controlled, how fraud is prevented, and how data flows back into the systems your team already uses.