Referral tracking made easy

Our plug and play referral program software will have you up and running in no time. Build a custom referral program that's automatically set up to track and manage your referrals. Works for referral tracking and affiliate tracking.

Easily see who referred who

Because every person referring gets their own unique link, its easy for us to show you who referred who. We share the source of each referral so you always know who’s sending new business your way.

Automated conversion tracking

Tracking which of your referrals actually convert into new customers is key. This is an automated process when you use Referral Factory, and you don’t need a developer to setup your conversion tracking.

Track when rewards become due

Create rule based rewards to monitor your referral program and notify you when someone needs a reward. You can offer rewards to just the person referring, or the person invited, or both.

Sync data with integrations

Use integrations to generate links for your customers, send new referrals out of Referral Factory, and qualify referrals when they convert into real new customers. We also have webhooks, uploads, and an API.

Why we use links to track

Our platform uses referral links because it offers you the most robust referral tracking solution. When a person shares their link with a friend you can track the location, views, shares, and more.
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Referral tracking is 10x easier when you use integrations

Tracking your referral program can be a manual task. We give you ways to qualify referrals manually by upload or one by one. But this process can be 100% automated using integrations or our API.
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Build a referral program

The simple referral tracking solution you’ve been searching for

In this video, we walk you through the basics of referral tracking and how to set it up for your business. If you’re a person looking to track your own referrals then check out our  refer and earn  section instead.

Referral tracking FAQ

How do you track who refers who?

Referral Factory tracks who refers who using referral links. Each referrer is given a unique referral link. When they share this link and someone uses it to join your campaign, Referral Factory automatically tracks the relationship between the referrer and the referred user. You can also track which of your referred users convert in an automated way using our referral software - see the integrations step in your campaign builder to find out more.

Tracking referral links vs referral codes - whats better?

Referral links and referral codes each have their own advantages, but referral links generally offer a more seamless and personalized experience. Referral links provide each referrer with a dedicated landing page featuring a personalized message, making the invitation more engaging and tailored to the invitee. They are easy to use, as referred users can simply click on the link to be directed to the relevant page, eliminating the need to manually enter a code. Additionally, referral links allow for more detailed tracking and analytics, providing insights into who clicked the link, when, and from where. They are also easily shareable across various social media platforms, enhancing their reach and potential impact. On the other hand, referral codes are simple and can be easily shared verbally or in print, making them useful in scenarios where digital sharing isn't possible, such as in physical stores or events. Overall, referral links provide a more efficient and user-friendly experience, both for the referrer and the person being referred, and offer businesses more control and data insights, which can be crucial for optimizing referral programs.

How technical is it to setup referral tracking for your program?

Great news! With Referral Factory its not technical at all. If you build your program on our referral software, it will have automatic tracking setup once you launch. You don’t need to install any scripts! Our no-code referral tracking solution has been voted the best in the industry because of how easy it is to use - all you need to do is connect an integration.

How do people/users track their own referrals?

Users can track their own referrals through two main methods using Referral Factory. Firstly, they receive built-in email notifications that include a "Track Referrals" button, allowing them to view their referral performance, including how many referrals they have made and how many have converted. Secondly, each referrer is provided with a tracking URL for the campaign. This URL can be shared with referrers via email, text, or other communication methods. When a referrer clicks on the tracking URL, they are prompted to enter the email address they signed up with. By clicking the "Check My Referrals" button, they can access their referral metrics, such as the number of referrals made and conversions. These methods ensure that referrers have easy access to their performance data and can stay engaged with your referral program.

Is it possible to track a referral through to sale?

Certainly! You can indeed track a referral through to sale using Referral Factory - you do this by integrating it with your CRM or Stripe or Zapier. You can also integrate through webhooks or API. Or even just use the upload function as your integration. We offer many ways to automatically track referrals through to sale. Referral Factory was specifically built to make tracking easier and simpler - and you’ll find thats exactly the case once you get started.

How do you ask for referrals politely?

Asking for referrals politely involves striking the right balance between being direct and respectful while offering value to the referrer. Start by reaching out to satisfied customers who’ve had a positive experience with your brand—happy customers are naturally more inclined to recommend you. Using referral software like Referral Factory makes this process even smoother. With Referral Factory, you can create personalized referral campaigns that include pre-written messages, unique referral links, and automated follow-ups. This eliminates the awkwardness of asking directly, as customers can simply share their referral links via email, social media, or text. Additionally, you can incentivize referrals with rewards, making the request feel like a win-win situation

What software is the best for referral tracking?

Referral Factory stands out as a premier referral tracking software, offering a user-friendly, no-code platform that enables businesses to swiftly design and deploy customized referral programs. The software's robust tracking capabilities provide real-time insights into referral activities, allowing for effective monitoring and optimization of your referral program. Additionally, Referral Factory integrates seamlessly with popular tools like HubSpot, Zapier, and Intercom, streamlining workflows and automating all the day to day management of your referral program - like qualifying which referrals convert, issuing rewards, and more.

Tracking Referrals Simply - How To Track Word Of Mouth Marketing

Once you’re launched your referral program, you’ll need a way to track your referral marketing programs ROI. If you use a referral tracking system like Referral Factory - you will get advanced referral tracking like 'google analytics' out of the box. This will help you manage your referral traffic, link batches, combat referral fraud, leverage your existing customers, and more.

Great marketers know that every marketing channel needs to deliver positive ROI, and for that reason we’ve made referral tracking extremely simple - this is why choosing the right tool to track your referral data in a simple way.

Tracking referrals should be a daily occurrence, whether its an affiliate program or you're asking your loyal customers to send you referred customers, you'll want to know that you built an effective referral program.

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Want to automate the management of your referral program?

Whether you built you referral program using plug and play software, or you coded it fom scratch, you’ll want to be sure that you automate these elements:
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Send new referrals in real time

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Automated conversion tracking

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Automated rewards notifications

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Automated data sync with many tools like Stripe, Hubspot, Intercom, Zapier, Make and more.

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Aggregate data from each user's referral link

Try our referral link generator