Referral tracking
Know exactly who referred whom.
Referral Factory tracks the whole loop: the customer who shares, the friend who signs up, the conversion that qualifies, and the reward that becomes due. Links stay primary, with codes, QR, uploads, API, and integrations for every other path.
Live referral tracking
Every share has a source.



Choose the tracking path
Links first, with coverage for every real-world handoff.
Referral tracking works best when the software can follow the way customers actually share: links, QR codes, referral codes, CRM updates, payment events, uploads, API calls, and reward rules. If you need the basics, read our referral code guide.
Unique referral links stay the primary path
Give every referrer a link that opens a tracked referral journey, captures source data, and shows exactly who referred whom.
Example event
uF0Gc3tr -> Kirsty -> New lead
The loop
Track the full referral journey, not just the first click.
Generate
Create links, QR codes, and referral codes for every person who can refer.
Capture
Track clicks, signups, code entries, form submissions, and imported conversions.
Qualify
Use CRM, Stripe, Zapier, Make, API, webhooks, or uploads to confirm the referral became real business.
Reward
Trigger rewards only when your rules are met, with review controls before anything is paid out.
What you can see
The numbers your team needs after launch.
Referral tracking should answer practical questions: who shared, who joined, who converted, what needs review, and which rewards are due.
Participation
Who is sharing
See which customers joined, copied their link, used a code, or started referring.
Attribution
Who referred whom
Connect every referred lead back to the exact referrer, source, link, or code.
Conversion
Who became real revenue
Qualify referrals when a lead books, buys, subscribes, renews, or reaches your chosen milestone.
Rewards
Who needs paying
Know when rewards are pending, approved, delayed, declined, or already issued.

Qualification
Connect the referral to the conversion event.
A lead is not always a win. Qualify referrals when the real outcome happens: paid invoice, booked appointment, accepted deal, subscription, renewal, or any event your business defines as success.
Explore integrationsHubSpot
Send qualification data into the same referral tracking loop.
Salesforce
Send qualification data into the same referral tracking loop.
Stripe
Send qualification data into the same referral tracking loop.
Zapier
Send qualification data into the same referral tracking loop.
Make
Send qualification data into the same referral tracking loop.
Webhooks
Send qualification data into the same referral tracking loop.
API
Send qualification data into the same referral tracking loop.
CSV upload
Send qualification data into the same referral tracking loop.




Built for teams
Marketing, sales, support, and finance can all trust the same referral record.
Customers get a simple way to share. Your team gets source data, conversion status, fraud checks, reward state, and integrations in one place instead of a spreadsheet nobody fully trusts.
Keep going
Useful next pages for tracking decisions.
Referral tracking FAQ
