01
Share your website and target industries
Tell B2B Influencer Finder which corner of the market you sell into and who your buyers are. The agent reads your site to understand your expertise.
Output
Your website + target industries
Find B2B affiliates and influencers
Find B2B affiliates and influencers your buyers already trust.
Your next brand advocate probably is not a celebrity influencer. It is a niche creator your customers already read, watch or listen to. B2B Influencer Finder is an AI discovery agent that finds those people across LinkedIn, YouTube, podcasts, newsletters, blogs and X, matches them with your strongest content, and shows you exactly why they fit.
Starting at $80/month · Cancel anytime · Opens b2binfluencerfinder.com
LinkedInYouTubePodcastsNewslettersBlogsX
The match
IllustrativeCreator
SE
Sarah Example
14.2K followers · LinkedIn
Fintech growth and acquisition
Your content
Neobank Referral Benchmark Report
Customers acquired through referrals show 35% higher retention.
Why she matches
Regularly covers fintech acquisition strategy and recently published on the rising cost of paid acquisition for neobanks.
Suggested collaboration
Are neobanks overlooking their cheapest acquisition channel?
Approve creatorPass
Fictional creator, audience size and report shown for illustration.
Two reasonsB2B brands need influencers and creators now.
Influencer marketing used to start with follower counts. For B2B it starts with trust and evidence: who do your buyers already listen to, and what does the internet say about you when they ask AI?
Real buyers
Relevance over reachPut your product in front of people who already trust the messenger.
A creator with 8,000 followers in exactly your niche is read, watched or heard by the people you sell to. When they explain your research or case study in their own words, your offer arrives with borrowed trust instead of as another cold ad.
8,000 followers in exactly your niche.
Newsletter
Read by exactly the people you sell to.
YouTube
A niche channel your customers already watch.
Podcast
A show that gets your industry talking.
AI visibility
Creator AEOAI learns about your brand from what others say about you.
Your website is one source. Articles, videos and newsletters by independent industry experts give buyers and AI systems far more evidence about why your brand belongs in the answer. Creator coverage is how you build that third-party layer on purpose.
You publish
“Here is what we know.” Your research, advice and customer results on your own channels.
An industry expert adds
“Here is why it matters.” Their own analysis, crediting your brand as the source.
Buyers and AI see
Richer, more specific and more independent evidence about your company.
Expert coverage can help people and AI discover your brand. It does not guarantee an AI recommendation.
How it works
From your websiteto your next creator partnership.
B2B Influencer Finder matches people with ideas. Your expertise, their audience, and a clear reason to collaborate.
02
It finds your strongest content
Case studies, research, benchmark data and insights are pulled out of your site because that is what gives a creator something worth talking about.
Output
Your best content assets
03
It searches creators across six channels
The agent looks for people already publishing about your niche on LinkedIn, YouTube, podcasts, newsletters, blogs and X, not a generic influencer database.
Output
Relevant creators in your niche
04
You review matches with evidence
Every match shows who fits, why they fit and a suggested collaboration idea. You approve the creators you want to work with and pass on the rest.
Output
Evidence + a collaboration idea
See how creator matching works
Apply for access on b2binfluencerfinder.com.
Across the B2B conversation
Find the voicesyour buyers follow.
B2B influence happens across formats. Search a single channel or combine several, with filters appropriate to each.
Industry experts and professional creators sharing insights with business audiences.
YouTube
Creators publishing tutorials, analysis and industry commentary.
Podcasts
Hosts and shows exploring the topics your buyers care about.
Newsletters
Specialist writers and publications, including Substack and beehiiv.
Blogs
Authors and independent publishers creating useful niche content.
X
Experts and commentators contributing to relevant industry conversations.
Relevance first
Follower countmatters. Fit comes first.
A smaller, relevant audience can be more valuable than a huge following. Here is what every match is checked against.
01
The right topics
Do they consistently publish about your industry?
02
Real expertise
Does their published work show they know the subject?
03
A reason to collaborate
Does your content give them something useful to discuss with their audience?
The audience that matters
The right 10,000 people are worth more than the wrong million.
Run it yourself,or get hands-on help with outreach.
Both plans are sold and delivered by B2B Influencer Finder. Prices are as published on their site at the time of writing. Fees charged by creators are separate.
Software only
Finder
$80/month
Use the software to find and shortlist creators. You handle outreach and manage the partnerships.
- B2B influencer discovery
- LinkedIn, YouTube, podcasts, newsletters, blogs and X
- Website and content analysis
- Creator-to-content matching
- Collaboration ideas and match evidence
- Approve or reject workflow and creator shortlist
Software + human outreach
Managed
$800/month
Get the software plus a real team to review matches, contact creators and follow up for you.
- Everything in Finder
- Human-reviewed matches
- Personalized creator outreach
- Follow-ups and response management
- Collaboration support
- You approve who they contact
Built for B2B
Specialist markets.Specific audiences.
Find the voices that understand your industry and the people you sell to. B2B Influencer Finder is focused on B2B, so the creators it surfaces are the ones your buyers actually follow.
B2B SaaS companies01
B2B financial services02
B2B agencies03
B2B professional services04
B2B sales teams05
B2B HR companies06
B2B marketers07
Specialist B2B industries08
Where Referral Factory fits
Found your creators?Track what they send you.
B2B Influencer Finder helps you find the right affiliates and influencers. Referral Factory gives each of them a unique referral link, referral code, and reward rules, then tracks the leads and customers they introduce through your CRM, payments, API or webhooks.
Unique affiliate links and codes
Qualified conversion tracking
Rewards triggered on real outcomes
CRM, payment, API and webhook sync
Apply for access
Get your expertise into the industry conversation.
Find relevant B2B affiliates and influencers who can bring their own perspective to your strongest ideas, put your brand in front of real buyers, and build the independent coverage AI search relies on.
Starting at $80/month. Apply for access today.
Find B2B affiliates FAQ
Questions before you click through
What B2B Influencer Finder does, why it matters for AI visibility and pipeline, and how it works alongside Referral Factory.
What is B2B Influencer Finder?+
B2B Influencer Finder is an AI creator discovery agent for B2B brands. You share your website and target industries, it analyses your strongest content, then it searches LinkedIn, YouTube, podcasts, newsletters, blogs and X for credible creators already talking about your niche. Each match comes with evidence and a suggested collaboration idea for you to approve or reject.
Why does Referral Factory recommend B2B Influencer Finder for finding affiliates?+
Finding the right partners is usually the hardest part of an affiliate or creator program. Referral Factory helps you build, track and reward referral and affiliate programs. B2B Influencer Finder solves the step before that: finding credible B2B influencers and creators who could promote you. We partner with them and link to their site from this page.
Why do B2B brands need influencers and creators?+
Two reasons. First, niche creators put your product or service directly in front of real, potential buyers who already trust them, which is often more valuable than reach alone. Second, AI search systems learn about your brand from what other people publish about you. Independent articles, videos and newsletters from industry experts give buyers and AI more evidence about why your brand belongs in the conversation.
How does creator coverage improve AI visibility?+
Your website is first-party evidence that you control. Content published by independent industry experts is third-party evidence. AI answers draw on both, so creator articles, videos and newsletters that credit your brand help AI systems understand and describe your company more accurately. Expert coverage can help people and AI discover your brand, but it does not guarantee an AI recommendation.
Which channels does it search?+
LinkedIn, YouTube, podcasts, newsletters (including Substack and beehiiv), blogs and X. You can search a single channel or combine several, with filters appropriate to each. Reddit is listed as coming soon on their site.
How much does B2B Influencer Finder cost?+
At the time of writing, the Finder plan is $80 per month for software only, and the Managed plan is $800 per month for the software plus a human team that handles creator outreach and follow-ups. Fees charged by creators themselves are separate. Pricing is set by B2B Influencer Finder, so check their site for the current plans.
Do I need a huge creator budget?+
No. The whole approach is built around relevance over reach. A specialist with 8,000 followers in exactly your niche can be more useful than a general business creator with half a million. B2B Influencer Finder also offers a free rate estimator to help you plan a creator budget.
Can I track the affiliates and creators I find in Referral Factory?+
Yes. Once you have agreed a collaboration, you can give each creator or affiliate a unique referral link, referral code and reward rules inside Referral Factory, then qualify conversions through your CRM, payments, API or webhooks. B2B Influencer Finder helps you find the people, and Referral Factory helps you track what they send.
Different offer
Want to become a Referral Factory affiliate instead?
This page is for businesses that want help finding affiliates. If you want to promote Referral Factory to your own audience, join our affiliate program and earn up to $1,920 for every Pro customer you refer.