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IntegrationsGuide3 min readUpdated 2026-09-30

How Does the Referral Factory + Intercom Integration Work?

Connect Referral Factory and Intercom to sync existing contacts, send new leads and referrers, and qualify referrals from Intercom activity.

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Can I run a referral program with Intercom?

Yes. Referral Factory manages the referral experience, tracking, qualification and rewards, while Intercom holds the people your team already works with.
The integration can add existing Intercom contacts as referrers, send new leads and referrers to Intercom, and qualify a referral when a selected Intercom data attribute changes.

What can Referral Factory and Intercom do together?

Choose what happens in Intercom when a new lead or referrer joins your campaign.
Intercom action options in Referral Factory
Choose the Intercom action for new leads or referrers.

Can Intercom activity qualify a referral?

Yes. Choose the Intercom attribute and target value that represent a successful referral. When that value changes, Referral Factory can mark the lead as qualified.
Intercom qualification rule in Referral Factory
Set the Intercom attribute and value that qualify a lead.

Can I track referrals in Intercom?

Yes. Depending on the workflow, you can map referral links, form links, promo codes and referral counts to Intercom fields while Referral Factory remains the source for attribution and reward rules.
Synced Intercom contacts in the Referral Factory Referrers area
Synced contacts receive their own referral links in Referral Factory.

Which guide should I use next?

For the complete workflow, read How Can I Automate My Referral Program With Intercom?. If something is not working, use the Intercom troubleshooting guide.
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