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Overview
Yes. Referral Factory supports UTM parameters in URLs and has built-in integrations for Google Analytics and Facebook Pixel. Google Tag Manager and arbitrary custom tracking scripts are not currently supported on Referral Factory-hosted pages.
Can I use UTM parameters with Referral Factory?
Yes. You can add UTM parameters to URLs used in the referral journey.
After a lead submits their details, you can redirect them to any URL you choose. That destination URL can include UTM parameters, for example:
https://example.com/welcome?utm_source=referral&utm_medium=partner&utm_campaign=springIf you use a Referral Factory thank-you page instead, you can add one or more buttons to that page and use URLs containing UTM parameters.
UTM reporting happens in your external analytics platform. Referral Factory does not report UTM values in its own Analytics dashboard.
The distinction is:
- UTMs help track traffic in external analytics.
- Referral Factory attribution tracks which Referrer generated the lead.
Can I use Google Analytics?
Yes. Referral Factory has a built-in Google Analytics integration for tracking activity on Referral Factory-hosted pages. Google Analytics can report on page views, traffic sources and UTM parameters.
Use the Google Analytics setup guide for instructions.
Can I use Facebook Pixel?
Yes. Referral Factory has a built-in Facebook Pixel integration. The current integration supports page-view tracking on Referral Factory-hosted pages.
Use the Facebook Pixel setup guide for instructions.
Can I use Google Tag Manager or other tracking scripts?
Not currently. Google Tag Manager and arbitrary custom tracking scripts are not supported on Referral Factory-hosted pages, so you cannot add a GTM container or inject your own third-party tags there.
This is separate from Referral Factory’s JavaScript qualification feature. JavaScript qualification is used to qualify a referral after a conversion; it is not a general-purpose way to add tracking scripts to Referral Factory pages.