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Overview
Yes. Referral Factory lets you send automated emails when something happens in your referral program and one-time email blasts to a selected audience.
You can personalise your emails, choose who receives them, and send them from your own verified business domain if you prefer.
What kinds of emails can I send from Referral Factory?
You can send two main types of campaign emails:
Reward notification emails can also be set up when you create a reward.
- Automated emails — sent to referrers or leads when they join, receive a referral, become qualified, or reach a reminder interval.
- Email blasts — one-time emails you create and send to a selected group of referrers or leads.
What is the difference between automated emails and one-off messages?
Automated emails are sent when the matching action happens in your referral program.
For example, a referrer can receive an email when they get a new referral or when one of their leads becomes qualified.
With email blasts, you choose the audience, write the message, test it, and send it when you are ready.
Who can I send emails to?
You can send referral program emails to referrers and leads.
Automated emails go to the person they are designed for. For example, a referrer notification goes to the referrer and a lead welcome email goes to the lead.
For email blasts, choose referrers or leads, then send to everyone in that group or select a custom audience using filters.
You can save audiences and reuse them for future email blasts.
Can I personalise email content?
Yes. You can edit the subject line and content and use personalisation variables for each recipient.
The available variables depend on whether the email is for a referrer or a lead.
The editor shows the variables available for that recipient, such as their name, referral counts, referral link or code, and portal link.
Referral Factory replaces each variable with the right information when the email is sent.
For example, a referrer email could include their name and referral link.
Enterprise customers can also use custom HTML emails.
Can I send from my own business domain?
Yes. By default, Referral Factory sends the emails for you. You can verify your business domain so they appear to come from an address such as:
referrals@yourbusiness.com
When you verify your domain, we provide the DNS records you need to add.
Connect SMTP/IMAP is a separate option in the email-sending settings. Use the details provided by your email provider.
Your email sending domain is separate from the domain used for your Referral Links.
What limits or plan requirements should I know about?
Keep these limits in mind when sending emails through Referral Factory.
Your account has a daily sending capacity. Check Emails → Sending settings before sending a large email blast.
If you need more capacity, use Purchase additional emails on the sending settings page. The amount and price are shown in your account.
You can manage automated emails, email blasts, and sending settings under Emails.
Before sending, confirm how email delivery is configured in your account and review which automated messages are enabled.