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FAQ: What happens if a referrer's email changes?
Referral Factory uses email address as the unique identifier for referrers within a campaign.
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Referral codes let you track referrals when a link is not the best handoff, and can also be used with Stripe checkout when you want code redemption and coupon discounts in one flow.
Referral links are generated automatically the moment a referrer is added to your campaign. Referral codes can also be used where a code is the better handoff.
If your customer data lives in Stripe, you can sync those contacts directly into your campaign as referrers — no CSV export needed.
Sometimes referrers want to refer someone who isn’t going to sign up themselves — for example, a trade customer who wants to pass on a friend’s contact.
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