Read this page as a quick path: scan the headings, use the step blocks, and escalate if the expected result does not happen.
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Yes, and it is a good idea — but with an important distinction.
Posting about your referral program on social media ("We have a referral program! Sign up here") can drive awareness, but it is not the same as referral marketing. Social posts reach strangers, while referral marketing works because referred people come with a personal recommendation from someone they trust.
The most effective social media strategy for a referral program is to make it easy for your referrers to share their personal referral link on social media. When a customer shares "I use [business] and if you sign up through my link, you qualify for a [reward]" — that is referral marketing.
Encourage referrers to share their link on social channels by including social sharing buttons or pre-written social posts in your Branded Referrer Portal or in the referrer Welcome Email.