Read this page as a quick path: scan the headings, use the step blocks, and escalate if the expected result does not happen.
The Analytics tab gives you a performance dashboard for your campaign. Find it in the left sidebar under Analytics.
The four KPI cards
Four summary cards appear at the top of the page. Each shows a metric, a percentage-change badge, and a comparison note (e.g. "No change this period"):
| Card | What it measures |
|---|---|
| Total Reach | The total number of people who have seen or interacted with your campaign |
| Total Users | The combined total of referrers and leads in your campaign |
| Total Leads | The number of leads (people who were referred) |
| Converted Leads | The number of leads who have been qualified/converted |
analytics tab overview what metrics are tracked: The four KPI cards
Analytics dashboard showing KPIs and campaign performance charts.
Dashboard charts and sections
Below the KPI cards, you will see six reporting sections:
Daily Leads
A line chart showing the number of new leads over time. Useful for spotting trends and seeing the impact of promotional activity.
Conversion Rate
A donut chart showing the percentage of leads that converted (were qualified). The chart displays the conversion rate as a percentage and shows the count (e.g. "1 of 4 leads converted").
Conversion rate = Converted Leads ÷ Total Leads × 100
Users by Source
A donut chart showing the distribution of users by how they entered the campaign (e.g. referral link, CSV upload, manual add, API).
Devices
A donut chart showing the breakdown of referral link opens by device type.
Your Power Users
A leaderboard of your top-performing referrers. It has two tabs:
The table shows each referrer's Rank, Name (with email), Leads count, and Conversion rate.
- Referrers with most leads — ranked by total leads generated
- Referrers with most qualified leads — ranked by converted leads