Read this page as a quick path: scan the headings, use the step blocks, and escalate if the expected result does not happen.
Referral Factory integrates with e-commerce platforms like Shopify, Wix, and WooCommerce through Zapier, Make, or API/webhooks.
Connecting via Zapier or Make
- Set up a Zap or scenario that triggers when a purchase is completed in your store
- Connect it to Referral Factory to qualify the referral or update the user record
- This works well for tracking conversions automatically when referred customers make a purchase
Connecting via API/webhooks
For more control, use inbound webhooks to qualify referrals when a purchase event occurs in your store. This sends a signal to Referral Factory that the referred person has converted.
Reward structure for e-commerce
A common setup for e-commerce is a "gift a reward + reward the referrer" structure:
This type of dual-reward structure is fully supported in Referral Factory and works well for one-time purchase products.
- The referred friend receives a discount code when they sign up via the referral link
- The referrer earns a reward (e.g. store credit, cash, or coupon) when the referred friend makes a purchase