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FAQ: Can the same person be both a referrer and a lead?
Yes — and this is actually a common and desirable scenario.
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All leads start as Pending when they first submit their details through a referral link. This is the default state — it does not mean anything is wrong.
Referral Factory uses email address as the unique identifier for leads within a campaign.
While leads typically enter your campaign through referral links, you can also add them manually or via CSV import.
The primary way leads enter a Referral Factory campaign is through a referral link shared by a referrer.
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