Read this page as a quick path: scan the headings, use the step blocks, and escalate if the expected result does not happen.
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The Referral Link Page is a personalised landing page that every referrer in your program gets their own version of. When a referrer shares their unique link with a friend, this is the page that opens.
It is the most important page in your referral program — it is the first thing a potential lead sees, and it is where their details are captured.
What the page shows
After the lead submits the form, they are either shown a thank you page (also fully customisable) or redirected to a URL of your choice — typically your website or sign-up page.
- Your logo — uploaded in the Design tab of the page builder
- The referrer's name — personalised per referrer, e.g. "{First Name} Is Offering You..."
- Your offer — the incentive for the new lead, written by you
- A file upload area — optional, lets leads attach a file (max 5 MB)
- A lead capture form — First Name and Email by default; fully customisable with additional field types (phone, date, select, number, URL, and more)
- Your CTA button — customisable text (e.g. "Get more info →")
- Terms & Conditions — optional, can use Referral Factory's generated T&Cs or link to your own
Why the link doesn't go straight to your website
This is by design, and it is what makes Referral Factory's tracking reliable.
Because every lead enters through a unique referral page, Referral Factory knows exactly who referred who — without tracking scripts, cookies, or pixels. The lead's details are captured at the moment they express interest, even if they don't convert into a customer immediately.
This solves two problems that plague cookie-based referral programs:
To customise the layout, form fields, and branding of this page, see How to design your Referral Link Page. If you're wondering why the link doesn't go directly to your website, see FAQ: Why doesn't the referral link go straight to my website?
- Attribution loss — cookies break across devices, in Safari, and with privacy blockers. The landing page approach works everywhere.
- Lost leads — when someone clicks through to a homepage and doesn't sign up, they're gone. With the landing page, you have their details regardless.