Read this page as a quick path: scan the headings, use the step blocks, and escalate if the expected result does not happen.
This email is sent to a referrer when someone uses their referral link and submits the lead form. It lets the referrer know their effort is working and keeps them engaged with the program.
The default subject line is something like "Great news — you have a new referral!" and the body confirms the referral has been received, typically showing the referred person's first name.
This email is triggered every time a new lead is created from a referrer's link. If a referrer is generating many leads quickly, they will receive this email multiple times.
You can customise or disable it in Campaign Settings → Emails.
Best practices for this email
This is a motivational touchpoint — the referrer just found out their effort is working. Use that momentum.
Subject line
- Be specific and celebratory: "You have a new referral\!" or "Great news — someone used your link\!"
- Keep it under 50 characters so it renders cleanly on mobile.
- Avoid vague lines like "Update from us" — be direct about what happened.
Email body
- Lead with the news. The first line should confirm what happened — do not bury it.
- Remind the referrer what reward they are working toward and how close they are to earning it. Showing progress keeps momentum going.
- Add a secondary call to action encouraging them to share again while their motivation is high — such as "Share again" or "Keep referring".
- Keep it short. A two-sentence confirmation, a progress indicator, and a share button is all you need.
Tone
- Write this as good news, not an administrative notification. "You just got a new referral!" is better than "A referral submission has been recorded."
- Use conversational second-person language — "you" and "your" — to make it feel personal and energizing.