There is a built-in Facebook Pixel integration. You can add one Pixel ID per account — click your name in the bottom-left corner, click Organisation to open Business Settings, then select the Tracking tab. The current implementation is basic — it fires a page-view event when someone visits your referral page. Custom events (such as Lead or CompleteRegistration) are not supported at this time.

AnalyticsFAQ4 min readUpdated 2026-03-12

FAQ: Can I use UTM parameters or tracking pixels with Referral Factory?

Q: UTM parameters on referral links

You can append UTM parameters (such as ?utm_source=email&utm_medium=newsletter ) to your campaign join links without breaking them. The links will still work normally. However, Referral Factory does not track or report on UTM values anywhere in the dashboard. There is no built-in UTM reporting. This means appending UTMs is only useful if you have Google Analytics enabled (see below), which will pick up the UTM values and show them in your GA reports. Keep in mind that UTM parameters are generally designed for marketing channels, not individual people. Since each referrer already has a unique referral link, adding UTMs per referrer is impractical. UTMs make more sense on your campaign join link (the link people use to become referrers) to track which channel drove them to join — for example, LinkedIn vs email vs your website.

Q: Google Analytics integration

Referral Factory has a built-in Google Analytics integration. When enabled, your GA tracking code is loaded on all your referral pages, allowing Google Analytics to capture page views, UTM parameters, and traffic sources. To enable it:

Q: What is not supported

The following are not available on Referral Factory-hosted referral pages:

Q: Alternatives for channel-level source tracking

If you need to know which channel (e.g. LinkedIn, email, or your website) is driving referrers to join your program, here are two practical approaches:

Q: JavaScript qualification snippet

If your goal is conversion tracking (knowing when a referred lead completes a purchase or sign-up on your own website ), the JavaScript qualification snippet is the right tool. This is installed on your own thank-you or confirmation page and calls window.RF.qualify() to automatically qualify the referral inside Referral Factory. See How to qualify referrals using a JavaScript snippet on your website for setup instructions.