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What Referral Program Metrics and KPIs Should I Track?
A useful referral programme dashboard should help you follow the journey from attention to outcome:
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Start with the referral funnelReachLeadsQualified or converted LeadsConversion rateTrack the people behind the resultsReferrers and usersTop-performing ReferrersReferral sourceAdd context from referral behaviourAdd business KPIs when you have the dataWhat is a good referral conversion rate?How often should I review these metrics?
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