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IntegrationsFAQ1 min readUpdated 2026-03-11

FAQ: How does Referral Factory handle duplicate contacts in Intercom?

When Referral Factory sends a new lead or referrer to Intercom, it checks whether a contact with the same email address already exists.

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When Referral Factory sends a new lead or referrer to Intercom, it checks whether a contact with the same email address already exists. You can configure how duplicates are handled.

Duplicate handling options

Under “How to handle duplicate users” in the Intercom integration settings, you’ll see two options:
  • If the contact already exists in Intercom, do nothing, do not update the contact in Intercom — The existing contact is left untouched. No data is sent.
  • If the contact already exists in Intercom, then update the contact that already exists in Intercom to mark them as referred — The existing contact is updated with referral information from Referral Factory.

Which should I choose?

  • Choose do nothing if you don’t want referral activity to modify existing Intercom records. This is the safer option if you’re unsure.
  • Choose update the existing contact if you want Intercom to reflect that an existing contact was referred, even if they were already in your system.
Related strategy reading

Go deeper with Learn

This help article explains the setup. These Learn guides explain the bigger strategy, planning, and real-world use of referral programs.

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