Leads that are referred are 3x more likely to convert than leads from paid marketing channels
Source: Referral Factory Survey Data (2022) →
Higher retention rate for customers acquired through referrals
Source: Deloitte Data →
Of B2B decision-makers start the buying process with a referral
Source: Salesforce Data →
Referred customers have a 16% higher lifetime value than non-referred customers
Source: Journal of Marketing (2011) →
More valuable than a comparable non-referred customers
Source: Wharton School of Business →
Trust recommendations from friends and family above all other forms of advertising
Source: Nielsen →
On average, businesses that launch referral programs can reduce their cost per lead by up to 40%. That means your marketing budget will stretch further!
Source: Referral factory survey data (2022) →
of small businesses say word-of-mouth referrals are the number one way that new prospects find out about them.
Source: Deloitte Data →
of service-providing businesses are chosen by consumers because of a recommendation.
Source: Doug Plesh 2003 Referral marketing--having others work for you. →
of customers are willing to refer a friend if they have had a good experience with your business.
Source: Going Viral: The Epidemiological Strategy of Referral Marketing, Sayantari Ghosha, 2018. →
Double sided referral programs generate 53% more referrals than single sided referral programs.
Source: Referral factory data (2022 survey) →
of marketers agree word of mouth is the ultimate strategy to get more leads.
Source: Get The Referral →
of upper management claim word of mouth creates the best leads.
Source: Get The Referral →
of small businesses get their business through referrals.
Source: Get The Referral →
refer to word-of-mouth as their main point of influence for their path of purpose.
Source: Going Viral... (2018) →
of consumers make decisions or overcome concerns about brands based on conversations with peers.
Source: Going Viral... (2018) →
of marketers using referrals acquire more than 35 percent of their new customers with it.
Source: Going Viral... (2018) →
of marketers say that referral programs generate a high volume of leads.
Source: Going Viral... (2018) →
When you depend on a platform to power your referral program, we know it’s a big deal to choose the right one. Get a live tour of Referral Factory to see if our referral software referral software is a good fit for your needs.
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