Referral Program Templates, For Every Type Of Business

The best referral program templates will have a strong referral program headline: Your referral program headline is the first thing your customers (sometimes called referral prospects) see when they register to “refer a friend” or accept their invitation to become a new referrer. Make sure your templates headline is bold - something like ‘Give $50, Get $50’ - clearly explaining how your referral program works and whats in it for them.

Strong referral program templates all have a strong text and imagery that people want to engage with. The template you use should grab and hold the attention of your customers by promoting your customer referral program with bold visuals, and strong on-brand text.

If you’re in the majority, your referral program template will be double sided. This is the most common type of referral program and for good reason. A double sided referral program template will allow you to reward the person referring, and offer an incentive to the person invited for becoming a customer. It’s a win win for both people involved, and your business!

Try use a referral program template that offers a referral link to your customers, not a referral code. Links are much easier to share with friends and they don’t require the person invited to have to input any codes into a portal if and when they choose to sign up.

If you’re a marketer you know just how important social proof is to get referrals - thats why we suggest finding a referral program template that has social proof built into the core. Your customers will be much more likely to refer their friends if they know others are doing so - and also if they know their friends will be taken care of. Social proof makes the person referring more comfortable to share their referral link, and the person invited more likely to accept their referral offer. Great referral program templates have social proof built in.

A strong offer or Referral CTA is an absolute must in your referral program template! If you want customers to take the next step, don’t use CTAs like “Click here” or “Submit.” Be more specific and use action words like “Invite your friends” or “Refer your friends.”