What Is Referral Marketing Software

Referral marketing software streamlines the process of building your referral program, and managing your referrals once they start rolling in. The best referral software will help you create your referral program, promote your referral program to your customers, and track and convert your referrals when they start rolling in. If you want to run a largely automated referral program, you’ll need to find the right referral marketing software for your business.

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What To Look For In Referral Marketing Software

When you depend on software to power your referral program, it’s a big deal to choose the right one. Make sure the referral software you choose has the below elements out-of-the box. These elements are key to building and marketing a great referral program that will help you drive customer acquisition and grow your business.

Install widgets and pop ups on your website
An easy to use builder. Your referral program will need pages, email notifications, and more.
Generate referral links for all your CRM contacts
An easy way to offer incentives to the people your customers refer to you.
Email or text your contacts their referral links directly
Multiple tools to promote your referral program - like emails, pop ups, widgets, and more.
Email or text your contacts their referral links directly
Great referral tracking and deep referral analytics to measure the ROI of your referral program.
Email or text your contacts their referral links directly
Many reward options to choose from, as well as flexibility to issue your own rewards.
Email or text your contacts their referral links directly
Great support from referral marketing experts that can help you achieve your goals.

Referral Factory Was Voted The Best Referral Software To Use In 2023

Referral Factory offers an affordable plug and play referral marketing solution that can help you build, launch, promote, and track your referral program.

What You Can Do With Referral Marketing Software

If you want to get referrals and grow in 2023, you’re going to need a platform to help you build and manage your referral program. The only way marketers can efficiently scale referral marketing as a channel is to run a fully automated referral program that drives new customer acquisition by asking old customers to refer their friends. Referral marketing is increasing in popularity because it allows you to acquire leads that convert at a higher rate, leads that spend more, and leads that stay longer. In order to run a referral program at scale you’ll need basic or advanced referral software. This is what you can do with referral marketing software:

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Access hundreds of referral program templates built by marketing experts. By using referral program software that offers a wide range of referral program templates, you can start getting referrals in days, not weeks. Using a referral program template helps you launch your referral program quicker, and ensures that your referral program has all the right tactics built into the foundation of your referral marketing efforts.

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Build your referral program: great referral software, like Referral Factory, can help you build a customized referral program tailored to your business needs. This means you can design a program that aligns with your brand, offers the right incentives, and fits your budget. A well-designed referral program can help you generate more leads, improve customer retention, and increase revenue.

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Launch your referral program: referral marketing software can make it easy to launch your referral program. With just a few clicks, you can set up your program, add your branding, and start promoting it to your customers or employees. This can save you time and reduce the need for technical expertise.

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Promote your referral program: referral software can help you promote your referral program to the right audience. You can use built-in tools to create custom referral links, share them on social media, email them to customers, or add them to your website. This can help you reach a wider audience and increase the likelihood of successful referrals.

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Track your referral program: Great referral management software offers robust tracking and reporting capabilities. This means you can easily track the progress of your referral program, including the number of referrals, the status of each referral, and the rewards earned. This can help you identify the most successful referral sources, optimize your program, and measure its effectiveness.

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Integrate your referral program with the workflows you already use: referral marketing software can integrate seamlessly with the workflows and tools you already use, such as your CRM, marketing automation platform, or email marketing tool. This can help you streamline your processes, reduce manual data entry, and improve data accuracy.

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Reward people for referrals automatically: your referral software can automate the process of rewarding people for successful referrals. This means you no longer have to manually track rewards, issue payments, or manage gift cards. Automated rewards can save you time and reduce the risk of errors.

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Offer great support from referral marketing experts: great referral software providers offer excellent customer support from referral marketing experts. This means you can get the help you need to set up, optimize, and manage your referral program effectively. Expert support can help you avoid common pitfalls, optimize your program, and get the most out of your referral program.

In summary, great software can help you build, launch, promote, track, integrate, reward, and support your referral program effectively. By using referral marketing software, you can generate more leads, improve customer retention, and increase revenue, all while saving time and reducing costs. Referral Factory is the number one referral program software on the market right now, it offers all the elements above out of the box. Plans range from $95 to $1400 so there is a solution for all types of businesses to get referrals and grow.


Save Time By Using Referral Software

Great referral management software will save you time and money, AND bring you new customers so you can continue to grow. Without software to manage your referral program you’ll end up spending hours every week on manual tasks. If you want to save time and money in 2023, then look for referral management software to help you build, launch, promote and track your referral program in an automated way.

This is how referral software can save you time and money:

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Automating the referral process: referral software automates the process of tracking and managing referrals. This means you don’t have to manually track referrals or spend time sorting through emails, spreadsheets, and other data to keep track of who referred who.

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Encouraging referrals: great referral management software can help you incentivize customers to refer their friends and network to your business. You do this by offering rewards to the person referring, and incentives to the person invited. Your referral management software MUST allow you to automate this process.

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Tracking your top referrers: referral management software can help you identify your most active referrers, so you can build better relationships with your #1 fans. This means you can invest more into the customers that are actively participating in your referral program.

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Improved customer retention: improve customer retention by rewarding users who refer their friends or network to your business. Your referral management software should be doing this automatically. On average referred customers have a 16% higher lifetime value than non-referred customers. Read more referral marketing statistics here.

Overall, referral management software can save you time and money by automating most of the referral process, incentivizing referrals, and improving customer retention.

“On average, around 76% of customers are willing to refer a friend if they have had a good experience with your business” - Data from a 2022 Referral Factory survey.

Choose Referral Software Integrates With The Workflows You Already Use

You’ll need to connect your referral program directly into the business workflows you already use, using integrations. This makes it easy for you to generate referral links for all your customers, manage your new referrals, and more. Make sure the referral management software you choose offers great integrations with tools like...

View all integrations offered by Referral Factory...

View Our Integrations
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