So, you’ve created your referral program. Now it’s time to make sure it’s a success. The biggest question we get asked – How do I start getting referrals?
The answer is simple.
The more users you get to join your campaign > the more referrals you will get > the more your business will grow!
Referral Factory makes it incredibly easy to promote your referral program and onboard users to start referring. Once you’ve built your campaign and are ready to invite users to join, navigate to the OUTPUTS tab in your campaign builder, there you will find the live link to your campaign.
The key to getting more referrals is to promote this link to as many fans, customers, and people as possible – so that they can join your campaign, get their unique referral links, and start referring 👏
Now that you know where to get your campaign link – here are some tactics you can use to get more users to join your referral program…
1. Tell everyone in your network about your referral program
Share your campaign link with as many people as possible so that they can join your referral program. Reach out to all of your customers – they are your biggest advocates who will more than likely be willing to refer friends.
Pro tip: Send your campaign link to your customers, suppliers and employees. Tell them exactly what the benefits are for them and their friends. Include a strong Call To Action for people to click on the link and join your campaign. You can do this by emailing your customers, texting them or even WhatsApp’ing them.
2. Integrate your referral program into your business assets
There are a variety of assets at your disposal – use them. Find ways to incorporate your referral program into all facets of your business. Use your existing communications with customers, your website and any other physical materials that you hand out to customers for example flier to promote it even further.
How to do it: Promote your referral program in your newsletter, add a link in your email signature, post about it on your social channels, add it to the bottom of your invoices or quotes. You can also add a banner or button to your website or send a push notification to customers. If you have a physical store, deliver any products to customers or hand out any pamphlets or business cards – print your campaign QR code onto your promotional material. with a call to action to join your referral program to refer a friend and get rewarded
3. Promote your referral campaign using your paid advertising campaigns
If you’re running Facebook or Google Ads for example, find a way to include your program in your ads. You could run ads to your existing customers encouraging them to a refer a friend to get rewarded. Interest based targeting is another way to get your program in front of the right audience.
Pro tip: You could include a sitelink extension on Google ads that goes straight to your referral program landing page. If you’re running Facebook ads, you could include a CTA in your retargeting ads – promoting the referral program and the benefits which might sway people from using a competitor who doesn’t have a referral program.
4. Use ambassadors or influencers to promote your referral program
Think about including your suppliers, employees or even partner with influencers to promote your referral program. The fact that they work with you, work for you or have a fan base of people that would be interested in your business means they could be a great source of referrals.
Here is an example of how one of our customers used influencers to get 9067 referrals in just four weeks
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