So, you’ve created your referral program. Now it’s time to make sure it’s a success. The biggest question we get asked is – How do I start getting referrals?

The answer is simple. 

The more users you get to join your campaign > the more referrals you will get > and the more your business will grow! 

Referral Factory makes it incredibly easy to promote your referral program and onboard users to start referring. Once you’ve built your campaign and are ready to invite users to join, navigate to the OUTPUTS tab in your campaign builder, there you will find the live link to your campaign.

The key to getting more referrals is to promote this link to as many fans, customers, and people as possible – so that they can join your campaign, get their unique referral links, and start referring 👏

Now that you know where to get your campaign link – here are some tactics you can use to get more users to join your referral program…

1. Email your contacts directly from Referral Factory

You can send an email to your fans or customers directly from the Outputs tab. All you need to do is upload a list of users, craft an email, and hit send. You will need to have the first name and emails of your contacts in order to use this output, as it will automatically add these users to your campaign and issue their referral links to them in this email. 

2. Add your referral campaign widget on your website

Our widget allows you to add a small widget to the corner of your website, the widget opens up your referral program when clicked. Everyone who visits your website now knows that you have a referral program. All of that website traffic can easily join your referral program and start referring their friends. This output can work for both logged in and logged out users. 

3. Add your referral campaign QR code to your product packaging

If you have a physical store or deliver products or materials directly to your customers, this is a great option for you. You can download your QR code and display it on your products with a Call To Action so that your customers can easily scan the code to access your referral program and register to get their unique referral link.

4. Embed your referral campaign code into your website or blog pages

You can also easily insert your referral program into your website by adding this simple piece of code where you want the campaign to be embed. This will allow customers to join your referral program and get their unique link directly from any page or blog post on your website.

5. Share your referral campaign on social media

This is a quick and easy way to share your referral campaign on social media, so users can join and start referring. 

6. Add your referral campaign pop up on your website

Our pop-up allows you to trigger a full screen pop-up on our website when the user clicks a button, scrolls, or stays on your website for a certain time. Your referral program will be hosted in this pop-up. This output can work for both logged in and logged out users. 

7. Sync your CRM contacts

You can now sync your CRM contacts, automatically generating referral links for all the contacts in your CRM. This is a game-changer for everyone who uses a CRM to nurture relationships with current and potential customers. The output can be activated as a once-off or it can be ongoing so all new contacts added to your CRM are automatically added to your referral program.

8. Promote your referral campaign using your paid advertising campaigns

If you’re running Facebook or Google Ads, for example, find a way to include your program in your ads. You could run ads to your existing customers encouraging them to refer a friend to get rewarded. Interest-based targeting is another way to get your program in front of the right audience.

Pro tip: You could include a site link extension on Google ads that goes straight to your referral program landing page. If you’re running Facebook ads, you could include a CTA in your retargeting ads – promoting the referral program and the benefits which might sway people from using a competitor who doesn’t have a referral program. 

9. Use ambassadors or influencers to promote your referral program

Think about including your suppliers, and employees, or even partnering with influencers to promote your referral program. The fact that they work with you, work for you or have a fan base of people that would be interested in your business means they could be a great source of referrals.

Here is an example of how one of our customers used influencers to get 9067 referrals in just four weeks

Don’t have a referral program yet? We can help!

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