Looking for the best and most reliable community marketing strategies for your Web3 projects? Web 3.0 has changed the way business is done. The projects with the largest and most engaged communities are those most likely to win long term. To achieve hybrid competitive strategies in Web3, will take more than a few ads to achieve Crypto, NFT, DEX, and Blockchain success. Promoting and growing Crypto or NFT communities might include several promotional activities such as brand promotion, advertising, user retention, etc. From Telegram communities to email marketing, we’re here to help you grow your business and form strong bonds with your network to take your Web3 application to the next level!
Table of Contents:
- Use Direct Messaging
- Execute Airdrops
- Reach out to Crypto Influencers
- Grow A Community Using Referrals
- Ask your community to spread the word about your project
1. Use Direct Messaging
Direct messaging is an excellent marketing tactic to spread information about your project. And while it may be one of the older ways to communicate, email marketing is perhaps the most efficient, allowing you to tailor and target your message to a specific audience. It is used by brands worldwide to provide customized content, talk about their companies and gain new customers. It is very effective when you want to promote your token, conduct NFT airdrops and raise awareness of your project. All you need is a strategy, an email tool, and a base if you don’t already have one.
2. Execute Airdrops
Airdrop marketing allows you to raise awareness and overall interest in your projects. It’s an excellent approach for crypto and NFT projects to reach new people in an organic and effective way. Airdrops are giveaways you distribute to those who register for your crypto program and sometimes users are required to complete simple promotional activities before they can claim. For example, users might be required to follow the project’s social media accounts, share posts, tag friends, etc. Because people love to receive free gifts and promotional items, Airdrops are an effective way to encourage mass adoption, grow your following and reach new potential customers.
3. Reach out to Crypto Influencers
Crypto Influencer marketing in Web3 has proven to be one of the most effective methods to attract a highly-engaged audience of Crypto, NFT, DEX, Blockchain enthusiasts, traders, and investors. Unlike traditional influencer marketing, Web 3 is a cutting-edge, innovative business and technology area. Before incorporating influencer marketing into your overall strategy, consider who the right influencers are for your business. A Crypto native influencer? A public figure? Are they relevant to your target audience or even active in this field? Highly regarded and relevant influencers can bring much traffic and visibility to your communities, social media pages, and websites.
4. Grow A Community Using Referrals
The best way to grow a loyal and engaged community is to ask your fans and supporters to spread the word about your project. Referral programs are one of the most effective ways to promote your business having the highest conversion and retention rates among all marketing channels. Why? Because customers are more likely to trust the opinions of real people more than they do the brands themselves. When you prioritize referral marketing (word-of-mouth marketing), you will create a sense of loyalty, bring quality members and have the opportunity to market your communities through referral programs in all channels. You create a win-win situation for everyone this way. Here is an example of an NFT project, growing their Twitter community through referrals:
How did PhotoChromic actually grow its audience?
PhotoChromic is a blockchain project helping people take control of their identity online through an NFT. It creates a valuable, biometric link between the analog and digital worlds.
PhotoChromic decided to grow its community on Twitter by creating competition among the community members. In order to do this, PhotoChromic executed a referral program with Referral Factory.
With their referral program, people should’ve referred their friends to join the @photo_chromic community on Twitter and each referral was equal to 1 entry to win one of five prizes of R10,000. More entries, more opportunities to be one of the winners.
The last part of this strategy was to introduce the Crypto referral program to influencers so that they could spread the word about this great opportunity and engage their audiences in the competition.
They were able to gain thousands of followers on Twitter and make it a success.
Copy their strategy to grow your Twitter community by THOUSANDS overnight.
5. Ask your community to spread the word about your project
You can ask your fans to refer their friends to follow you on Twitter, or you can ask your fans to spread the word about your communities or products.
Referrals are a powerful tool! Below are some examples of great crypto projects that grew not only their community but also their revenue, off the back of a referral program:
Binance employed this strategy most successfully to acquire users. With Binance’s introduction in 2017, it became impossible to be discoverable in crypto forums and subreddits without someone being invited. Binance set up a referral program that turned its users into brand advocates. Referring a friend to Binance earning crypto when they join the platform through the Binance referral link or code was one of the benefits of the platform.
Click here to find out more about Bitcoin referral program.
Paxful is another platform for buying, selling, and trading digital currencies.
With Paxful’s referral program, you make money every time the people you introduce to Paxful, and the people they invite, buy Bitcoin.
Click here to find out more about Paxful referral program.
Gemini is a next-generation cryptocurrency platform that allows customers to buy, sell, store and earn crypto. This is how Gemini’s referral program works.
Once your friend buys or sells $100 within 30 days of creating their account, both accounts will be credited $10 worth of bitcoin. You see? It’s a double-sided referral program example.
Click here to find out more about Gemini referral program.
ZenGo has the easiest crypto wallet to use. It takes just a minute to create an account. With ZenGo’s referral program, once you invite your friends or followers to ZenGo, you receive 50% of the commission every time they buy crypto! They’ll also receive $10 worth of Bitcoin on their first purchase.
Click here to find out more about ZenGo referral program.
Investing in the promotion of your Web3 projects will have a huge impact on your future ROIs. As the Web3 space continues to become more mainstream, every day becomes more challenging to stand out. An ideal Web3 marketing strategy involves Direct Messaging, Airdrops, Influencer Marketing, Communities, and Referral Programs. By implementing all these strategies, you provide value for your audience, solve their problems, educate and inspire them and create strong and loyal relationships with you and your brand!