The ease of access to digital marketing has good news and bad news. The bad news is that PPC campaigns are costing more and performing worse than ever. But ...

Did you know that 92% of consumers trust recommendations from friends and family more than any other form of advertising? As any good marketer will tell you, ...

Not many people know this, but one of the most cost-effective ways to boost your marketing performance is to make your happy customers… a part of your ...

When it comes to solar, people are way more likely to trust the recommendations of friends and family than any other type of advertising. The reason why is ...

Let's face it: these days, everyone's talking about going viral, blowing up on social media, and becoming the next big influencer. And you have no choice but ...

What would you trust more: a TV ad or the advice of your best friend? If you’re like 9 out of 10 people you would trust your loved ones way more than any ...

There is one marketing tactic that never gets old. It is called “My friend told me about this product, so I tried it,” or simply: refer a friend. This is ...

There is a popular belief that all marketing tactics work only for some businesses, and there is no universal solution. Well… that’s not true. Referral ...

Influencer marketing is more than just a trend; it's a global takeover! Brands worldwide are hitching a ride on the social media influencer train to push ...

Have you been asked to pay a finder’s fee for new leads? Wondering what the deal is with finders? A finder is an intermediary who helps your business get ...