The ease of access to digital marketing has good news and bad news. The bad news is that PPC campaigns are costing more and performing worse than ever. But the good news is that people are more likely to trust their friends and family than paid ads, and with easy-to-use referral software, running ...

Did you know that 92% of consumers trust recommendations from friends and family more than any other form of advertising? As any good marketer will tell you, an excellent way to get more of your customers to recommend you to their friends is to start an official referral program. But exactly how ...

Not many people know this, but one of the most cost-effective ways to boost your marketing performance is to make your happy customers… a part of your marketing team. No exaggerations!  Implementing a referral program is usually a great way to tap into the power and love of an existing ...

When it comes to solar, people are way more likely to trust the recommendations of friends and family than any other type of advertising. The reason why is pretty obvious – going off the grid is a big investment, so it’s not the kind of purchase people make lightly.  So, how are solar ...

What would you trust more: a TV ad or the advice of your best friend? If you’re like 9 out of 10 people you would trust your loved ones way more than any commercial! That's why smart businesses implement referral programs and reward their existing customers for telling their friends about their ...

There is one marketing tactic that never gets old. It is called “My friend told me about this product, so I tried it,” or simply: refer a friend. This is word-of-mouth marketing epitomized. You can create a bunch of ads and promotional campaigns, but in the end, a simple recommendation from a ...

There is a popular belief that all marketing tactics work only for some businesses, and there is no universal solution. Well… that’s not true. Referral marketing is a superpower for any industry and business – big or small, local or international. Why? It's profitable, effective, and highly ...

Offering a referral program to your customers is an exciting step. Yet, many businesses that start doing referral marketing often stumble upon the choice of incentives. The question that quickly throws a wrench in the works is: how exactly should I incentivize people? Should I reward every ...

If you're thinking of launching a refer a friend program but don't know where to start, you need to put together a referral marketing strategy. Not only will it help you figure out how to begin, but it will also help you optimize as your referral program gets off the ground. In this guide, we’ll ...

When it comes to referral program ideas, many businesses share one doubt: “My industry is not really referral-friendly.” Look, we may not know your product, but we are sure that discounts, gifts, and other incentives work for ANY business. What’s more, personal recommendations always bring you ...

While a referral program for small businesses might sound like something scary, expensive, and complicated, it shouldn’t be like that. Sure, the life of a small business owner often feels like being a little fish in a sea of sharks. There you are, swimming against the tide, seeking a bite-sized ...