Events Referral Program Template

A referral program can be an effective marketing tool for any events company. By incentivizing current customers to refer others, an events company can quickly grow its client base and increase revenue. The mechanics of a successful refer-to-win program are fairly straightforward. First, offer an attractive reward for each new customer that a current customer refers. This reward could be a free ticket to an upcoming event or a discounted ticket for a future event. Next, make it easy for current customers to share information about the referral program with their friends and family through social media, email and other channels. Finally, make sure to track the referrals and reward the referring customers accordingly. With the right incentives and a little bit of effort, a refer-to-win program can be a win-win for everyone involved. Another way to incentivize referrals is through referral contests. This type of program rewards the customer that refers the most new customers over a given period of time with a special prize such as an all-expenses paid trip, free tickets for future events or even cash rewards.