Referral Factory vs Referral Rock | Find The Best Referral Software

Why Businesses Choose Referral Factory Over Referral Rock

If you're comparing Referral Factory and Referral Rock to find the best referral program software for your business, you've come to the right place.

Both platforms help you build and manage referral programs but when it comes down to features, ease of use, and flexibility, Referral Factory comes out on top. Whether you're running your first referral campaign or scaling up a proven strategy, Referral Factory gives you the tools (and support!) you need to succeed, without needing to be a developer or marketing professional.

Feature by feature comparison

See how Referral Factory stacks up against Referral Rock

Referral Factory

★★★★★

4.87

Starting Price

$95/month

Referral Rock

★★★★★

4.23

Starting Price

$175/month

Complete Feature Comparison

Feature	Referral Factory	Referral Rock
Supports AI
Easy-to-Use Interface
100% Customizable Landing Pages		Limited
Built-in email notifications
Integrates with 3,000+ Apps		Limited
Flexible Rewards & Fulfillment
Real-Time Referrer Tracking		Limited
Access to 100,000+ Affiliates
Advanced Referral Analytics
Free Trial Available
Dedicated Customer Support

Get a live demo

Want to see if our referral software is a good fit for your business needs? Schedule a guided tour of Referral Factory.

Detailed feature comparison of Referral Factory vs Referral Rock

Build your referral program using AI

Uses AI to help you build a personalized referral program in seconds by entering your website.

Does not currently support AI to build campaigns.

Easy to use, even if you're not technical

Referral Factory is a plug-and-play referral software; no coding needed. Simply your website, customize your referral program, and go live.

Also offers a user-friendly platform to some degree, but users often report the setup is more complex, especially during customization.

Fully customizable landing pages

Lets you customize your referral pages to match your brand colors, logos, and copy, plus you can also upload your own HTML landing pages for 100% customization.

Supports some customization, but advanced branding options can require developer help.

Built-in email notifications

Referral Factory has built-in emails for every stage, from signup, new referrals, conversions, rewards, and more, to keep both referrers and invitees engaged automatically.

Has similar features, but setup may require external tools or more advanced configuration.

Easily integrates with 3,000+ apps

Connects to thousands of tools via Zapier, Make, API or webhooks plus native CRM integrations like HubSpot, Salesforce, and more.

Supports integrations too, but has a smaller list and may require more manual setup.

Flexible rewards + easy fulfillment

Makes reward fulfillment simple and automated. No spreadsheets needed. Over 200 rewards available. Offer gift cards, discounts, cash, or your own custom rewards.

Allows rewards but is less flexible with reward types and automation so you may need to do some manual work.

Real-time referrer tracking

Gives referrers their own tracking pages to see referral status and rewards in real time. This transparency increases trust and participation.

Offers tracking, but users often say it's harder to navigate.

Access a network of 100,000+ affiliates

Get more referrals with free access to Referral Factory's affiliate network. Our AI matches you with affiliates that fit your business perfectly.

Doesn't offer affiliate network access; you have to source your own affiliates.

Advanced referral tracking and analytics

Has an advanced analytics dashboard to give you detailed insights into every touchpoint of your referral funnel.

Has analytics, but they're not as deep or flexible.

Benefits of switching to Referral Factory

Discover why businesses choose our platform for their referral programs

AI-powered setup

Build your referral program in seconds using AI by simply entering your website URL.

3,000+ integrations

Connect to your CRM, marketing tools, or payment systems. Works with HubSpot, Salesforce and thousands of other apps.

Built-in email automation

Fully automated email notifications for every stage of your referral program, keeping users engaged.

Real-time analytics

Advanced referrer dashboard and analytics to track your campaign performance in real-time.

100,000+ affiliate network

Instant access to our built-in network of over 100,000 affiliates ready to promote your brand.

Enterprise ready

Built for both growing businesses and large enterprises with SOC2 compliance and enterprise security.

Ready to choose the best referral software?

Referral Factory is the best alternative to Referral Rock. It's faster to set up, easier to use, and packed with the features you need to grow through referrals.

Start building your referral program, for free!

FAQ

Does Referral Factory offer access to an affiliate network?

Yes! Referral Factory gives you free access to an affiliate network of over 100,000 affiliates. This helps businesses grow faster by getting more eyes on their program. Referral Rock does not offer this feature.

Is it possible to migrate data from Referral Rock to Referral Factory?

Migrating your existing referral program data into Referral Factory is easy with the option to bulk import users as a CSV file. When importing referred users you will include the email address of the person who referred them. Our team can help you import participant data so you can make a seamless transition without losing any momentum.

Does Referral Factory offer more integrations than Referral Rock?

Yes. Referral Factory integrates with over 3,000 apps via Zapier, Make.com, our API, plus native connections with leading CRMs and marketing tools such as HubSpot, Zoho, Salesforce, Intercom, Monday.com as well as Stripe. This means your referral program works smoothly with the systems you already use. No manual workarounds needed.

Which platform offers more customization for the design of referral pages?

Referral Factory gives you full creative control with 100% customizable landing pages, form fields, colors, copy, and images—no developer needed. Referral Rock offers customization too, but many users report more technical limitations or the need for custom development.

Which platform is better for enterprise customers or large corporations?

Referral Factory is the better choice for enterprise customers looking for a scalable, secure, and fully customizable referral solution. Referral Factory offers full white-label options, customizable workflows, and advanced API access—perfect for businesses with unique branding and process requirements. Referral Factory follows best practices for data protection and is GDPR-compliant, making it a safe choice for large-scale operations with strict compliance requirements.