20 Referral Program
Examples To Inspire You
Referral Factory powers thousands of referral programs across the globe, in over 23 languages. Below you’ll find a showcase of referral program examples built using our no-code referral software.
What You Can Learn From The Best Referral Programs
When researching and learning about referral marketing, it’s important to study many referral program examples - by doing so you will learn what works best when asking your customers to refer their friends and family to your business.
Some of the greatest referral marketing lessons are baked into the referral programs of top brands like PayPal, Uber, and Tesla. We researched some of the best referral program examples to get inspiration, and thins is what we learnt:
The best performing referral programs are usually double sided, meaning there is a reward for the person referring and an incentive for the person invited. When both people win, that’s when the magic happens! These incentives can be monetary rewards, discounts, free products or services, or other perks that provide value to both the person referring and the person invited.
Great referral programs make it easy for people to refer. They do this by providing simple and convenient referral methods - in most cases the referred is issued with a referral link that they can easily share with their friends via email, social media, or direct message. They also provide clear instructions on how to refer, what each person will get if the referral is successful. Generally the more complicated you make it, the less people engage.
We learnt that when you personalize the referral experience with landing pages your results increase exponentially. This means that the person referring shares their referral link with a friend, the friend then opens the link and lands on a personalised landing page that says something like ‘John Loves This Product And Thinks You Will Too’. Creating personalised landing pages for all of your referrers is key to your referral programs success - and this feature is built into Referral Factory’s so you can do this without writing a line of code.
The best referral program examples leverage social proof by showcasing client testimonials, reviews, or other visual social proof that demonstrates the credibility of the product or service. After a lead is referred to your business by a trusted source, the simplest way to convert them is to show them that your business is trustworthy.
Simple rewards and incentives: The best referral program examples we’ve seen keep it simple - one referral means one reward. No tiers, no complicated commission based rewards, just a simple mechanic that everyone can understand.
By studying the best referral program examples, you can learn what works and what doesn't in referral marketing, and apply those insights to your own referral program. Ultimately, the goal is to create a referral program that is engaging, has social proof, and provides value to both the person referring and the person invited.
The #1 Referral Program Software Used By Marketers
Our referral program software offers native integrations for HubSpot, Zoho, Salesforce, Pipedrive, Intercom, and many more. This means that you can seamlessly integrate our software into your existing marketing stack and get started with a fully automated refer-a-friend program without having to write a single line of code. Our software also provides a referral tracking and analytics dashboard that makes it easy for you to keep track of your referrals and reward those who deserve it. With Referral Factory, you can focus on growing your business and leave the referral program management to us.
Referral Program Examples Turned Into Templates
One of the main reasons customers choose Referral Factory is because our referral program software comes with over 100 referral program templates out of the box. These templates are created by marketing experts, and designed using the insights gathered from great referral program examples we’ve seen run on our platform. We’ll continue to share great examples of referral programs with our customers, below are a few more referral program examples you can now access as templates.
