Examples Of Campaigns Powered By Referral Factory

The best performing referral programs are usually double sided, meaning there is a reward for the person referring and an incentive for the person invited. When both people win, that’s when the magic happens! These incentives can be monetary rewards, discounts, free products or services, or other perks that provide value to both the person referring and the person invited.

Great referral programs make it easy for people to refer. They do this by providing simple and convenient referral methods - in most cases the referred is issued with a referral link that they can easily share with their friends via email, social media, or direct message. They also provide clear instructions on how to refer, what each person will get if the referral is successful. Generally the more complicated you make it, the less people engage.

We learnt that when you personalize the referral experience with landing pages your results increase exponentially. This means that the person referring shares their referral link with a friend, the friend then opens the link and lands on a personalised landing page that says something like ‘John Loves This Product And Thinks You Will Too’. Creating personalised landing pages for all of your referrers is key to your referral programs success - and this feature is built into Referral Factory’s so you can do this without writing a line of code.

The best referral program examples leverage social proof by showcasing client testimonials, reviews, or other visual social proof that demonstrates the credibility of the product or service. After a lead is referred to your business by a trusted source, the simplest way to convert them is to show them that your business is trustworthy.

Simple rewards and incentives: The best referral program examples we’ve seen keep it simple - one referral means one reward. No tiers, no complicated commission based rewards, just a simple mechanic that everyone can understand.