Ask any marketer or business owner if they would like their customers to refer their business, and their answer will be… an overwhelming “yes.”
After all, everyone intrinsically understands the power of a referral. If your friend or family member recommends a product or service, nine times out of ten you will trust them. So as a business looking to generate new leads, the first thing you would do is ask all your customers to go out and refer your business to their friends and family.
Despite the many benefits, if you ask if most businesses have referral programs, often they do not. Why is this?
The problem: it used to be hard (not anymore!)
For many businesses, launching a referral program involves significant investments in developers, designers, and time. These are precious resources that could be spent elsewhere. And as a result, many businesses do not take advantage of this compelling opportunity.
In fact, despite the potential, you could say that referral marketing is a little like e-commerce was a decade ago. If you had asked a marketer from a small or medium-sized business in 2010 if they wanted to sell online, they would most likely have said yes. But there were a lot of headaches to overcome – finding designers and developers, figuring out a payment solution, and generally investing precious time and money. The barriers to entry made it hard for many medium-sized and small businesses to do.
The e-commerce solution for small businesses was eventually solved by Shopify. With lots of templates, and no need to use developers or designers, it is easy for anyone to start an e-commerce business. As a result, the number of businesses selling online has grown exponentially.
The solution: referral marketing made easy…
What if there was a “Shopify for referral marketing”, that made it easy to set up and manage a referral marketing campaign with no need to talk to developers, designers, or anyone else?
Referral Factory has focused on building such a solution, to enable small-medium-sized businesses to set up and run referral marketing campaigns within minutes. In the spirit of keeping the barriers to entry low and opportunities for success high, this includes:
- Access to over 1000 pre-built referral program templates to copy and use as your own.
- A free trial, followed by pricing that makes sense to your business size and needs.
- The option to have a consultation with a referral marketing expert.
And you don’t need to have any technical skills to get going! With Referral Factory you get out-of-the box referral tracking.
The time to build a referral program is now!
Ultimately, the channel or tactics don’t matter – every business wants to generate high-quality leads that convert. Customer referrals are simply a proven, reliable, and effective way to generate these high-quality leads, occasionally with astonishing results. And with easy-to-use tools such as ours, getting started is far easier than it used to be.
Ready to try it out? Register for a 15-day free trial, and build a referral program for your business by using a template, or starting from scratch.