Case Study: How Wakelet Generated Over 11 000 Referrals In 10 Days

Want to build and launch a referral program for an event and track how many referrals you generate? You’ve come to the right place. Factory has everything you need to build, launch and promote your client referral program plus advanced referral tracking so you can monitor the performance of your campaign.

Keep reading to find out how one of our customers managed to generate 11 000 referrals in just 10 days!

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Content curators, Wakelet set out on a mission to grow their community and get increased attendance at their event #WakeletCommunityWeek, a jam-packed, 5-day conference. 

With the help of Referral Factory, Wakelet created a referral program for their event and set up their referral tracking, in a couple of days.

What is Wakelet?

Wakelet is a digital content curation tool that provides users with a platform to curate their content from across the web, and create beautiful, informative, and engaging collections – absolutely free!

How the Wakelet referral program for the event worked

1. Wakelet fans could sign up for the referral program and receive their unique referral link.

2. Once fans received their link, it was easy for them to share it with friends and invite them to the event.

3. Referrers were incentivized to refer more people with a chance to win a prize.

4. The referrer with the highest number of referrals on the 31st of May 2022, received a brand-new Ipad!

You can preview their campaign here.


The key to their success

There were many factors that contributed to the success of their referral campaign and the generation of over 11 000 referrals. Here are some key takeaways that you can use to launch your own referral program for your event.

  1. They were able to create an on-brand, referral campaign that included in-depth referral tracking using Referral Factory.
  1. Wakelet ensured a fun, quick, and hassle-free joining process for their users – making it easy for them to #spreadtheword.
  2. They created a referral loop by asking invited users to refer their friends too. 
  1. Their users were incentivized by offering a coveted and industry-relevant grand prize. 
  1. They also used Twitter to promote their campaign to like-minded people that would be interested in attending.

The result


Wakelet is one of our many customer success stories from happy customers who have had great results using our referral program software. You can find out more about how we have helped customers build powerful referral programs, launch them to their customers, and implement advanced referral tracking to monitor performance and track referrals when they convert.

If you’re looking for more referral program ideas and campaigns to learn from, make sure to bookmark the Referral Factory blog.

How to get more people to attend your event

There’s no denying the true power of a well-executed referral program – with just the right hook!

If you want to run a successful referral program just like Wakelet, book a call with our experts and we’ll show you how to build, and launch your very own referral program.

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