Crypto is one of the most competitive markets in the world. Advertising crypto has also become equally competitive.
With so many competitors out there, plus the tight restrictions on traditional advertising platforms, getting your crypto project in front of the right people is becoming increasingly difficult.
But there is a way. In fact, there are three ways.
Here are our top 3 strategies you can use to successfully advertise and market your crypto project.
Launch A Referral Program
Referral marketing is not a new thing. Happy customers, who have had a good experience, have been telling their friends about it for decades.
It’s an excellent way to leverage word of mouth to generate high-quality leads, from the right type of people.
Fact.
Referral marketing is proven to have a higher conversion rate than any other marketing channel.
With a referral program, you can reward your existing users, incentivize new users and create a loyal customer base at the same time – without having to rely on paid media channels and traditional advertising platforms.
Referral marketing tools like Referral Factory can help you build and launch a successful referral program, just like Coinbase, Gemini, Binance, and ZenGo did.
Pro Tip: You can create your own referral program without any coding using the Coinbase referral program template.
for your business using AI
Run An Influencer Marketing Campaign
More and more people are emerging as crypto experts and gathering a large following.
Leveraging crypto experts means you can get great visibility among the right audience. If you select your influencer carefully you will be able to penetrate their network without diluting your project. Because the recommendation is coming from a trusted expert, much like referrals, new users will be more inclined to trust them.
Pro Tip: When putting your influencer marketing campaign together, make sure you can accurately track the reach each influencer gets, but more importantly how many successful conversions they generate.
Build An Affiliate Program
Affiliate programs are another great channel that you can use for advertising crypto projects.
They work similarly to influencer campaigns except that any person with an interest in the project can promote it.
Affiliate partners can share your project with their network and in return, you pay them a commission for every successful user they acquire for you.
Pro Tip: You could also use the same referral marketing software to track your affiliate links, see how many active users they generate, and keep track of how much you need to pay them out.
What are you waiting for? The time to market your crypto project is now.
Register for a free 15-day trial on Referral Factory to build your own referral, affiliate to influencer campaign in minutes, no developer needed. Don’t forget to use the promo code CRYPTO20 to get a 20% discount for three months.
