If a tree falls in a forest and no one is around to hear it, does it make a sound?
If you create a referral program and no users are around to refer does it generate new customers?
These questions are at the core of our latest platform update. We’ve had great feedback from customers that our plug-and-play referral program software makes it easy to build and launch a referral program.
Once the program is live, a recurring question remains:
for your business using AI
“How do I actively ask users to refer their friends?”
The complex answer is offering the right rewards and incentives for those doing the referral and those getting referred.
The simple answer is to promote your referral program.
The Referral Factory answer is our latest update to your campaign Outputs.
Campaign Outputs are all the tools available to you to promote your referral program. This is our way of making it easier for you to get users to join your referral program and start referring their friends.
It’s our way of making sure people are around to hear the sound a tree makes falling in the forest 😉
Here’s a list of three of the new campaign outputs and what they mean for you.
📣 WIDGET 📣
Our widget allows you to add a small widget to the corner of your website, the widget opens up your referral program when clicked.
What does the widget mean for you?
Everyone who visits your website now knows that you have a referral program. All of that website traffic can easily join your referral program and start referring their friends. This output can work for both logged-in and logged-out users.
📣 POP-UP 📣
The pop-up gives you all the same functionality as the widget. The only difference is that the referral program opens as a pop-up banner on your website.
What does the pop-up mean for you?
Every benefit of the widget is also available with the pop-up. The pop-up just gives more control over the user experience. For example, if you already have a chatbot widget across your website or you want the referral program to pop up on a specific page or after a specific action then the pop-up is ideal for you.This output can work for both logged in and logged out users.
📣SYNC YOUR CRM CONTACTS 📣
You can now sync your CRM contacts, automatically generating referral links for all the contacts in your CRM. This is a game-changer for everyone who uses a CRM to nurture relationships with current and potential customers. The output can be activated as a once-off or it can be ongoing so all new contacts added to your CRM are automatically added to your referral program.
What does the sync of your CRM contacts output mean for you?
You can now create a unique referral link for each contact in your CRM effortlessly. The unique referral link is pushed back into your CRM as an additional field for each contact, which makes every touchpoint with a contact an opportunity to ask for a referral. You can now include each contact’s unique referral link in all communications with them.
This output works with Zoho, HubSpot, Pipedrive, Salesforces, and Intercom. And if you aren’t using any of these CRMs you can still sync to any CRM using our Zapier integration.
These are just a few of the new campaign outputs we wanted to highlight for you today. You can still use the standard outputs like sharing on social or emailing your contacts directly to promote your referral program.