8 Successful Fitness Affiliate Programs for 2024

Gone are the days when gyms were filled to the brim with macho men lifting weights. Over the past two decades, fitness has become a global movement, with millennials and Gen Z leading the way. In the U.S., gym memberships have nearly doubled, increasing from around 32.8 million in 2000 to almost 68.9 million in 2022.

One group of people benefiting from this growing trend is affiliate marketers, using fitness affiliate programs to earn some extra money. At the same time, fitness businesses are seeing the value of launching their own affiliate programs as a way to grow their brand without major upfront costs.

Let’s take a look at eight successful fitness affiliate programs and see what they offer for affiliate marketers and how businesses can start similar programs.

1. Horizon Fitness

Horizon Fitness is a solid pick if you’re looking to promote reliable and well-known fitness equipment. They’ve been around since 1999 and offer a bunch of cardio products, including treadmills, elliptical machines, bikes, and rowers. Their gear is known for being durable and affordable. Plus, some high-ticket items come packed with features like a touchscreen and Bluetooth connectivity for a better workout experience.

Horizon makes things convenient for customers, offering delivery right to the room and even assembly. And if a buyer changes their mind, Horizon has a 30-day return policy to back them up. 

Pros

• Average order value is over $1,000, so there’s solid earning potential
• 30-day cookie life guarantees credit for sales even if buyers take their time

Cons

• Long payment process can be a bit of a hassle
• Limited international shipping might restrict some sales

Best for

• Affiliates who target home fitness enthusiasts
• Fitness influencers promoting quality cardio equipment

Commission rates

• 8% commission on every sale

2. Titan Fitness

Titan Fitness is a viable option if you prefer promoting quality fitness equipment without the high price tag. The brand offers a wide range of products, from power racks and gym benches to barbells and dumbbells. Titan’s gear is known for being more affordable compared to similar brands, making it ideal for fitness enthusiasts who want to build a home gym on a budget.

Titan also sells a variety of plate-loaded gym machines, like the seated calf raise and fly machines—which are great for creating a well-rounded home gym setup. As for their affiliate program, it is straightforward and has no special requirements. You can promote the brand through video reviews, how-to guides, and product comparisons.

Pros

• Well-known, established brand in the fitness industry
• 30-day cookie window gives you a good chance of earning commissions
• Dedicated support for affiliates

Cons

• High competition, especially with similar brands
• Low commission rate 

Best for

• Affiliates targeting budget-conscious fitness enthusiasts
• Content creators focusing on home gym setups and equipment reviews

Commission rates

• 5% commission on every sale

3. Onnit

Onnit started as a company focused on health supplements and foods, but it has since expanded into workout equipment and apparel. The brand offers everything from mood-boosting supplements to plant-based protein powders made from peas, seeds, and other natural ingredients. Plus, its goal-based stacks make it easy for customers to choose the right supplements based on their health goals.

With a variety of products designed to support overall well-being, the brand appeals to fitness enthusiasts who want to do more than just build muscle. Their affiliate program is pretty generous, offering a 15% commission rate and a 45-day cookie window, giving you plenty of time to earn from referrals.

Pros

• Established brand with a strong reputation in the health and fitness space
• Plenty of earning opportunities, with a high commission rate plus a bonus for each free trial signup
• Long 45-day cookie duration, increasing your chances of earning commissions

Cons

• Strong competition in the supplement and fitness market
• $10 minimum payout threshold might be a barrier for new affiliates

Best for

• Fitness professionals and content creators focusing on health and cognitive performance
• Affiliates looking to promote a wide range of supplements and fitness gear

Commission rates

• 15% commission on sales, plus a $10 bonus for each free trial signup

4. Ace 

The ACE affiliate program is worth a shot if you want to market respected fitness certifications. With high-quality courses, ACE helps aspiring personal trainers, group fitness instructors, and health coaches boost their credibility with certifications that are recognized worldwide. They offer a variety of programs, from basic personal training to specialized courses in fitness nutrition, youth fitness, and sports performance.

With flexible study options, students can learn at their own pace and fit courses around their schedules. And let’s not forget the affiliate program, which offers a 5% commission on sales. While your earnings can add up with higher-priced programs, it’s worth noting that ACE has longer payout periods, so make sure to check the rules before signing up.

Pros

• Respected certifications that add credibility with employers and clients
• Recognized worldwide, allowing you to reach a global audience

Cons

• Low commission rate 
• Highly competitive niche in fitness education

Best for

• Affiliates targeting aspiring fitness professionals and personal trainers
• Content creators who focus on career advancement in the fitness industry

Commission rates

• 5% commission on every sale

5. Reebok

The Reebok affiliate program is another go-to for those trying to monetize their sports or fitness content. As a well-known and trusted brand, Reebok offers a wide range of athletic footwear, apparel, and accessories for athletes, fitness enthusiasts, and casual consumers. From CrossFit gear to yoga outfits, there’s something for everyone—perfect for promoting products your audience already loves.

The program is managed through ShareASale, giving affiliates access to Reebok’s product images, promotional info, and creative assets like banners and text links. With a 30-day cookie window, you’ll have a solid chance to earn commissions on referred sales. That being said, keep in mind that the program is limited to the US.

Pros

• Generous 30-day cookie duration, giving plenty of time for conversions
• Access to Reebok’s product images and promotional information for easy content creation
• Wide range of products to promote

Cons

• Higher product prices may deter some buyers
• Limited to the US

Best for

• Sports coaches, influencers, and fitness enthusiasts
• Content creators covering sports, fitness, or health topics

Commission rates

• Varies based on ShareASale terms

6. Life Fitness

The Life Fitness affiliate program is a great choice if you’re aiming to promote high-quality exercise equipment. Known for its premium-grade workout gear, Life Fitness has been a trusted name in the fitness world for over 40 years. The brand’s reputation means there’s little convincing needed when recommending products to your audience. 

Life Fitness sells a wide range of products, from treadmills and elliptical trainers to squat racks and rowing machines. The brand also offers plenty of accessories like weight plates, resistance bands, and medicine balls, making it easy to find something that suits both beginners and experienced athletes. While the 8% commission might seem modest, the high average order value of $3,000 means just one sale can earn you around $240. 

Pros

• Fair commission rate of 8%, with high earning potential on big-ticket items
• 30-day cookie period provides a decent window for conversions
• Wide variety of products for different fitness levels and needs

Cons

• Long payment process (up to 60 days)
• Minimum payment threshold of $25 to $1,000

Best for

• Affiliates targeting home gym enthusiasts and fitness professionals
• Content creators focusing on high-quality fitness equipment reviews

Commission rates

• 8% commission on every sale

7. TRX

TRX is the go-to brand for suspension training, with its innovative system that uses body weight to build strength, flexibility, and balance. Originally created by former U.S. Navy SEAL Randy Hetrick in the 1990s using a jiu-jitsu belt and parachute webbing, TRX has grown into a widely recognized name in fitness. Despite a few bumps along the way, including a Chapter 11 bankruptcy filing in 2022, TRX is bouncing back and continues to be a top choice for fitness enthusiasts.

The TRX affiliate program offers a competitive 10% commission rate and a 30-day cookie window. And with an average order value of $200, there’s decent earning potential for promoting its products. 

Pros

• Competitive 10% commission rate
• High average order value
• 30-day cookie duration provides a reasonable window for sales

Cons

• US-focused sales may limit the audience reach
• Potentially tough competition in the popular fitness niche

Best for

• Affiliates targeting home fitness enthusiasts and strength trainers
• Content creators who specialize in bodyweight training or suspension workouts

Commission rates

• 10% commission on every sale

8. JumpSport

If you’re passionate about fitness and looking to earn some extra cash, the JumpSport affiliate program can be a perfect fit. JumpSport has made a name for itself in the fitness industry by promoting movement and fun in the form of trampolines and rebounders. 

The affiliate program is a great opportunity for bloggers, social media influencers, and fitness professionals to monetize their passion. With an 8% commission on fitness products and 4% on backyard purchases, affiliates can earn from new and repeat sales for up to 30 days after a link is clicked. 

Pros

• Competitive commission rates
• 30-day cookie duration allows time for sales to be credited
• Wide range of products catering to different interests and age groups

Cons

• Lower commission rate for non-fitness products
• Niche appeal may limit the target audience to trampoline and rebounder enthusiasts

Best for

• Fitness influencers and professionals who are all about that fun, active lifestyle
• Affiliates promoting unique fitness products and home workout equipment

Commission rates

• 8% commission on fitness products and 4% on backyard items

How Referral Factory Can Help You?

If you’re a fitness business looking to grow or an affiliate looking to earn, Referral Factory has you covered. Starting an affiliate program can be a game-changer for businesses, and Referral Factory makes it easy to get started. The platform helps you expand your reach and connect with customers and influencers who can spread the word about your brand.

Referral Factory’s customizable Affiliate Program Template lets businesses set up affiliate programs quickly, even if you’re new to this. You can create your own branded affiliate links, which makes it easy to manage everything in one place. For fitness businesses wanting to scale fast, Referral Factory’s AI tool can generate affiliate links that fit your brand style to a tee.

Referral Factory also offers a straightforward way for people to join affiliate programs and start earning. You’ll get access to unique links that are easy to share with your audience, and you can track your progress in real time. The platform’s tracking tools ensure you know exactly how much you’re earning and which products are performing best.

Once a program is live, affiliates can start sharing links, creating buzz around the product or service, while businesses watch new customers convert into actual sales. Both sides benefit from Referral Factory’s intuitive tracking tools, which make it easy to see how well the program is doing and make adjustments to boost performance.