In today’s competitive market, old-school marketing tactics can be super expensive for the quality of results they deliver.
That’s where referral programs come in. Statistics show that referrals convert quicker, spend more, and stay longer than leads from any other source.
But how do you make sure your referral program is successful? We asked the experts here at Referral Factory and these are the best practices they recommend:
Reward Everyone: Make it a win-win by giving perks to both your current customers and the friends they bring in. Not only are new leads more likely to convert, your current customers are more likely to refer.
Keep it Easy: Your referral program should be super straightforward. The more complicated it is, the less folks will want to join in. People simply don’t have the bandwidth to follow complex rules and reward structures.
Ask For Referrals At The Right Time(s): Figure out when your customers are most likely to shout about your biz and tweak your referral program to match. Don’t be afraid to ask more than once.
Shout it from the Rooftops: Spread the word about your referral program far and wide, using as many different channels as possible. The more you remind people to refer, the more they will.
Start With Your Clients But Expand Beyond: Begin with your current customers, but don’t stop there. Think employees, affiliates and partners. You could even list your referral program free on Referral Factory’s marketplace.
