The 20 Best Affiliate Marketing Websites in 2024

Companies running affiliate programs save money by paying for results rather than potential. Meanwhile, affiliates joining those programs make money by getting people to buy products from those companies. Who knew something as simple as that could turn into a $17 million industry? 

Let’s go over some of the top affiliate marketing websites and see what they’re doing right. In one section, I’ll cover affiliate and referral software for businesses and in another, I’ll give the best websites for affiliate marketers themselves. Ready?

What are the Best Websites for Affiliate Marketing?

As a business, you’ve got a lot of choices when it comes to choosing affiliate marketing software. Here are the best ones this year. 

Referral Factory

We can’t talk about the best affiliate marketing websites without giving Referral Factory a fair share of the spotlight. As a software platform that tracks all kinds of referral marketing, including affiliate and influencer programs, Referral Factory has everything you need at a fraction of the price of specialized affiliate platforms. Plus, its flexibility means that you can manage customer referral programs and more all from the same place. There’s a whole catalog of affiliate and referral program templates to help you get started. They’re designed by experts, so you know you’re in good hands and the software is plug-and-play, so you don’t need developers to set it up for you—no coding, no technical stuff. 

Features

• Pre-built and customizable affiliate and referral templates
• Easy integration with tools like HubSpot, Salesforce, and Zapier
• Real-time analytics
• GDPR-compliant data handling
• Multi-language support

Pros

• Quick setup with no coding required
• Affordable entry-level pricing
• Scalable for businesses of any size

Cons

• Does not support multi-level marketing

Pricing: Starting at $95 a month for the Basic Plan. 

G2 Rating: 4.8 out of 5
GetApp Rating: 4.9 out of 5

Refersion

Refersion is all about linking e-commerce businesses with affiliates, influencers, and brand ambassadors. So, as a business, you can manage all types of partnerships in one place. This all-in-one platform lets you do everything from onboarding partners to giving out commissions—most of it is automated. You can even track your sales in real time by integrating your e-commerce website and external platforms like Shopify, Magento, and WooCommerce. 

Features

• Automatic payments
• Performance reporting
• Access to developer APIs
• Multi-currency support
• Integration with over 30 marketing apps like Klaviyo, Yotpo, and Attentive

Pros

• Unlimited affiliates in all plans
• Free listing in Refersion Marketplace
• Easy onboarding

Cons

• Doesn’t integrate with Amazon
• No support for multi-level marketing commissions

Pricing: $99 a month for the Professional Plan and $249 a month for the Business Plan. Contact Refersion for details on the Enterprise Plan.

G2 Rating: 3.5 out of 5

GetApp Rating: 4.2 out of 5

Rewardful

Rewardful is made specifically for Stripe but also integrates with Paddle. You get all the tools you need to put together and manage partnership programs, and it only takes a few minutes to set up and integrate. Plus, you can build multiple programs in one account—because why settle for one revenue stream when you can have several? The prices are pretty modest too. The only downside is that the platform lacks integrations, but it makes up for it with great tools.

Features

• Smart links
• Smart targeting
• Multi-level referral tracking
• Campaign and affiliate management 

Pros

• Super easy to use
• Advanced commission setup for repeat sales

Cons

• No CRM integrations
• E-commerce platform integrations limited to Stripe and Paddle

Pricing: $49 a month for the Starter Plan, $99 for the Growth Plan, and $149+ for Enterprise.

G2 Rating: 4.5 out of 5

GetApp Rating: 5 out of 5

Impact.com

Dealing with affiliate programs, influencer partnerships, and other marketing channels at the same time isn’t exactly a walk in the park, but platforms like Impact.com strive to make things easy. The whole point is to manage all your marketing channels from one place, which is what Impact.com is about. One thing that really takes the spotlight is that you can create surveys and broadcast them to your influencers. 

Features

• Cookieless tracking
• End-to-end monitoring
• Cross-channel reporting
• Automated processes 
• Brand safety tools for control over brand image

Pros

• Over 330,000 partners
• Great customer support
• Plenty of room for scaling

Cons

• Not transparent with pricing
• Not for beginners 

Pricing: Custom pricing after demo.

G2 Rating: 4.5 out of 5

GetApp Rating: 4.4 out of 5

Post Affiliate Pro

Post Affiliate Pro is one of the oldest players in the affiliate marketing game. It’s what many startups and SMEs go for. With a whole bunch of features you can use, the website lets you manage your partners, track performance, and is basically set up to make running your affiliate program a cinch. It integrates with just about every app or platform out there with over 170 integrations available for the likes of Shopify, OpenCart, 3DCart, and Magento. 

Features

• Coupon codes
• Fraud detection
• Advanced analytics
• Advanced tracking links

Pros

• Highly flexible
• Free setup service
• Built for growth

Cons

• No direct social sharing
• Missing a few integrations with top e-commerce tools

Pricing: $129 a month for Pro Plan and $249 for Ultimate Plan.

G2 Rating: 4.5 out of 5

GetApp Rating: 4.7 out of 5

TUNE

TUNE’s slogan is “Partner the way you want to.” It’s all about letting you fine-tune your affiliate program just the way you want it to be. TUNE is also big on automation. There’s a huge list of automation features you can use to build your own set of tools. This means onboarding affiliates and paying commissions—and everything in between—will be a piece of cake. Plus, you get a real-time bird’s eye view of how your affiliates are doing. 

Features

• Proactive fraud prevention
• Real-time reporting and advanced tracking
• Partner API
• Campaign management

Pros

• User-friendly
• Customizable dashboard
• Responsive support 

Cons

• Steep prices
• Some users find reports overly detailed

Pricing: $599 a month for the Bootstrap Plan and $1,500 for the Scale Plan. Custom pricing for the Contract Plan. 

G2 Rating: 4.2 out of 5

GetApp Rating: 4.6 out of 5

What Are the Best Free Affiliate Marketing Websites?

Say you want to take an affiliate marketing website for a test drive before investing in it. These platforms come with free trials, so you can try them out and see if they’re a good fit for your business. 

Just keep in mind that most of these are going to be free TRIALS. You will eventually have to pay them something. 

Tapfiliate

Tapfiliate is an affiliate marketing website that’s been around for a while, with a history of happy users. The platform gives you the flexibility you need to run your affiliate program and it doesn’t matter how big your business is. You could be a freelancer trying to build a personal brand or a startup looking to scale. For integrations, the list isn’t as big as Post Affiliate Pro’s, but it still has big names like Zapier, Shopify, and WooCommerce. 

Features

• Integrated payments
• Advanced analytics
• Affiliate management
• Coupon codes

Pros

• Highly customizable
• Integrates with just about every e-commerce platform
• Top-notch customer support

Cons

• You’ll need that support for setting up
• Finding your way around settings and features can be confusing

Pricing: 14-day free trial for each plan. $74 a month for Essential, $124 for Pro, and custom pricing for Enterprise. 

G2 Rating: 3.3 out of 5

GetApp Rating: 4.5 out of 5

Affise

Affise comes with unique features like smart targeting, AI Smartlinks, and CR optimization. You can test as many campaigns as you want until you find the one that brings in the most amount of revenue. When it comes to giving your affiliates their cut, it doesn’t get any easier. You’ve got flexible payout options, meaning you can pay per action, per lead, or by revenue sharing and pick the payment schedule. The platform also supports a variety of currencies in case you have global partners. 

Features

• AI Smartlinks
• Smart targeting
• Anti-fraud protection
• Over 50 data breakdowns
• Detailed API support

Pros

• Test an unlimited number of campaigns till you find the most profitable ones
• User-friendly
• No charge for traffic

Cons

• Poor bug support
• Reports aren’t as detailed as others on this list

Pricing: $89 a month for Launch, $129 for Expand, and custom pricing for Growth. Each plan has a 14-day free trial.

G2 Rating: 4.6 out of 5

GetApp Rating: 4.6 out of 5

Everflow

If you have affiliates, clients, and other partners in your business circle, you probably need different platforms to manage them all. That’s where Everflow comes in, bringing everything under one umbrella so you can stay on top of all your partnerships without hopping from one platform to another. Features aren’t in short supply, and you’ll find everything from event tracking to full-access API.

Features

• Conversion monitoring
• Global payments
• Scheduled reporting
• Instant cart setups
• Fraud blocking and coupon poaching prevention

Pros

• User-friendly mobile access 
• Data-driven insights
• Scalable and customizable

Cons

• Lacks a large affiliate network
• May be expensive for small businesses

Pricing: 30-day free trial. Prices available only through quote request.

G2 Rating: 4.7 out of 5

GetApp Rating: 4.9 out of 5

Offer18

Offer18 is as versatile and feature-rich as they come. One thing that really stands out is the targeting options, which let you narrow down by location, device, and carrier. This way, you know you’re getting your ads in front of the right audience. The platform also takes fraud prevention pretty seriously. It has tools like traffic validation and click spamming defenders—no need to worry about wasting your payouts. With real-time analytics and tons of metrics, you’re always in the loop on what’s working and what’s not. 

Features

• Smart links
• Geo-targeting
• Multi-currency support
• API access
• ROI tracking

Pros

• Affordable pricing for small and mid-sized businesses
• Beginner-friendly
• Users report loving the customer support

Cons

• Limited API flexibility
• Reporting tools can be better

Pricing: 10-day free trial, $49 a month for Basic, $149 for Advanced, and $349 for Business.

G2 Rating: 4.7 out of 5

GetApp Rating: 4.7 out of 5

LeadDyno

Ever since its launch back in 2014, LeadDyno has been busy proving why it’s an industry leader in affiliate marketing with innovation after innovation. It always uses the latest technologies to make sure you get the best features. The website is especially known for being so easy to use. You can get your referral program up and running in just a few minutes. Even integrating platforms like Mailchimp and PayPal only takes a click or two. 

Features

• Integration with platforms like Shopify, HubSpot, Mailchimp, PayPal, and Coinbase
• Social media tracking
• Google Adwords conversion tracking
• Affiliate and commission management

Pros

• Easy to sign up and use
• Affordable pricing
• Helpful resources for onboarding

Cons

• Not very scalable
• No mobile app

Pricing: 30-day free trial. $49 a month for Lite, $129 for Essential, $349 for Advanced, and $749 for Unlimited.

G2 Rating: 4 out of 5

GetApp Rating: 4.4 out of 5

What Are the Best Websites for Affiliates?

Now that we’ve covered the affiliate marketing website for businesses, let’s talk about what’s on offer for the heroes of affiliate marketing—the affiliates themselves.

Amazon Associates

You can’t go wrong with Amazon’s own affiliate program. It’s entirely free to join and once you’re in, the opportunities are everywhere—understandable given Amazon is one of the biggest e-commerce stores in the world. With commissions up to 20%, you can make good money if you play your cards right. The affiliate program also has customized affiliate links you can use in your channels. It’s one of the best affiliate programs for beginners.

Commission Rate: 1 to 20%, depending on product category

Pay Rate: Net-60 schedule (60 days after the end of each month)

Payment Method: Direct deposit, Amazon gift card, or check

Cookie Time: 24 hours (but you can still earn a commission if an item is added to cart within 24 hours and bought within 90 days)

Rakuten Advertising

Rakuten Advertising is an affiliate marketing powerhouse. The global network of 150,000 active publishers is living proof of that. As far as commission structure goes, there are three options: dynamic, coupon, and multitouch. The dynamic one has commissions based on product category or customer status (new or returning). With the coupon structure, brands decide how coupon codes can be used. With  the multitouch option, you get rewards for every step of the customer’s buying journey. 

Commission Rate: Varies by merchant

Pay Rate: 40 days

Payment Method: Direct deposit, PayPal, check

Cookie Time: Varies by merchant

Teachable

Teachable’s partner program pays you for bringing course creators to its platform. Each time you refer someone, you get up to a 30% commission for the whole first year. Refer a bunch of people to the platform, and you’ll have massive passive income. Teachable partners earn $450 a month on average, and many of them make more than $1,000 a month. To get you started, the program hooks you up with tracking links and a marketing language cheat sheet that has worked well with other partners. 

Commission Rate: Up to 30% recurring for a year

Pay Rate: Monthly

Payment Method: PayPal

Cookie Time: 30 days

The eBay Partner Network

With the eBay Partner Network, you can use affiliate links for different product categories. This way, the net is bigger; you can create content for any product and catch more customers. They also have a great cookie system. Let’s say someone clicked on your link but bought a different product from that page. You can still earn a commission for that, even if it’s not the exact item you linked to, and with Smart Links, any link you share on your blog or socials can be an affiliate link. 

Commission Rate: 1 to 4% with a $550 cap

Pay Rate: Net-30 schedule 

Payment Method: PayPal or EFT

Cookie Time: 24 hours

Kit

Kit’s affiliate program is for creators who are marketing to other creators. Every time someone signs up for the company’s service through your affiliate link, you get a 50% commission for the first 12 months. You can gain Bronze, Silver, or Gold status when you hit a certain number of paid accounts which allows you to earn up to 20% extra. The more you refer, the higher your commissions. The program hooks you up with webinars, a training course, and other resources.

Commission Rate: 50% for the first year

Pay Rate: 30 to 60 days after initial referral

Payment Method: PayPal

Cookie Time: 90 days

Semrush

It pays to partner with an industry-leading company with 10 million users and 30% of Fortune 500 companies, and the $200 commission offered clearly shows that. The Semrush Affiliate Program is a go-to choice for content publishers, course creators, video creators, and all-around marketers who want to promote Semrush. Top-performing affiliates even get extra bonuses. Plus, the 120-day cookie life means you have plenty of time to get those commissions.

Commission Rate: $200 for each sale and $10 for each trial signup

Pay Rate: Monthly

Payment Method: PayPal and direct bank transfer

Cookie Time: 120 days

HubSpot

Nobody does cookie time like HubSpot. The company’s affiliate program gives you a window of  a whopping 180 days. That’s half a year. Each time a user signs up through your link, a 30% commission goes right into your pocket every month for up to 12 months. There’s plenty of room to grow, too. If you get at least 100 signups a month, the program upgrades you to Super Affiliate, and you earn extra bonuses. Make that 200 signups, and you become an Elite Affiliate, which gets you custom commissions. 

Commission Rate: 30% recurring for up to a year

Pay Rate: Monthly

Payment Method: PayPal or EFT

Cookie Time: 180 days

ClickFunnels

ClickFunnels has great commissions, but we’re here to talk about the Dream Car incentive. Once you reach and maintain 100 or more ClickFunnels 2.0 active users, you qualify to get a real car. The company will cover the car payments for you up to $1,000 a month, and you still earn the 30% commission on every subscription. So far, the company has paid more than $140 million (and counting) to its affiliates. 

Commission Rate: 30% recurring commission on product subscriptions

Pay Rate: Bi-weekly after 30-day refund period

Payment Method: PayPal or check (or car)

Cookie Time: 45 days

Elementor

With the Elementor Affiliate Program, you get up to 50% each time someone buys an Elementor Pro product through your affiliate link. It’s one of the highest-paying affiliate marketing programs in the WordPress ecosystem. Once you’re in the program, you get access to a marketing kit that includes a bunch of creative assets you can use in your socials, blog posts, digital campaigns, and tutorials. 

Commission Rate: Up to 50% on each sale

Pay Rate: One month following the 30-day refund period

Payment Method: PayPal

Cookie Time: 90 days

Grammarly

Grammarly’s affiliate commission rates are not as high as others on this list, but the conversion rates make up for it and then some. We’re talking 20% to 30%. This means your rewards can stack up in no time. Top performers even get cash bonuses, increased payouts, and exclusive discounts on Grammarly products. There’s also an activation bonus waiting for first-timers and you can sign up in just a minute. 

Commission Rate: $0.20 for each signup and $20 on paid upgrades

Pay Rate: Monthly

Payment Method: PayPal, wire, direct deposit, check

Cookie Time: 90 days

How Referral Factory Can Help You Start Your Affiliate Program

We might be biased here, but Referral Factory really steals the show. The 4.8 rating on G2 and 4.9 on Capterra speak for themselves. Besides the templates and AI link generator we mentioned earlier, the affiliate management software has plenty of other tricks up its sleeve. Remember, it’s all about making your life easy, and what better way to do that than automation? 

With Referral Factory, you can automate everything that has to do with tracking and managing your program. That way, you can stay on top of the data without much effort. It’s also worth mentioning that the software integrates with Salesforce, Zapier, Pipedrive, Shopify, and Stripe, just to name a few. You even get access to other resources like the referral calculator and referral program examples in case you need some inspiration. 

Frequently Asked Questions

Which affiliate marketing website is best?

It really depends on your niche and audience. For tech reviews, something like TechRadar is popular, while Wirecutter is great for general product reviews. For finance, NerdWallet tops the list. Each site has its own strengths, so it’s all about finding the one that aligns with what you’re promoting.

What is the highest paying affiliate website?

Affiliate earnings vary by program, but high-payout sites like ClickFunnels and HubSpot can offer substantial recurring commissions. Programs like these tend to reward affiliates with long cookie durations and solid percentage cuts, making them among the best if you’re aiming for high returns.

Which brand is best for affiliate marketing?

If you’re looking for trusted brands with solid programs, Amazon Associates is a classic choice, especially for beginners. HubSpot and Grammarly are also great picks with steady commission structures. Again, the best fit really depends on what resonates with your audience.