Who here is worried about their rising CPA? Raise your hands! <\/p>\n\n\n\n
There\u2019s no shame in being worried. Social Media Marketing is getting more expensive. As consumers shift more of their attention to social media, the cost of marketing on these channels increases. That\u2019s the new reality. Social Media Marketing is more expensive, more competitive, and risks becoming less effective. <\/p>\n\n\n\n
But, I\u2019m here to tell you that I\u2019m not worried <\/em>about rising Cost Per Acquisition. <\/p>\n\n\n\nI\u2019ve found a simple solution to lowering your CPA by up to 34%, making social media marketing more effective.<\/p>\n\n\n\n34%!<\/p>\n\n\n\nThat\u2019s not nothing!<\/p>\n\n\n\nIf you have a marketing channel budget of 10,000 dollars, you could save $3,400. Think of what you could do with that money\u2026<\/p>\n\n\n\nSo, do you want to know the secret? <\/p>\n\n\n\n\n\n\n\nBefore I tell you, let\u2019s just make sure we\u2019re all on the same page when it comes to terminology.<\/p>\n\n\n\n\n\nCalculate how many referrals you could get by launching a referral program…<\/span><\/div>\n\n\nCalculate ><\/span><\/span><\/span><\/a><\/div>\n\n<\/div>\n\n\n\n\nTable of Contents<\/p>\n<\/div>What is CPA?<\/a><\/li>How did CPA get so high?<\/a><\/li>How do you adapt?<\/a><\/li>How does referral marketing work? <\/a><\/li>How does referral marketing lower CPA?<\/a><\/li>How can I create my own referral marketing program?<\/a><\/li><\/ul><\/nav><\/div>\n<\/span>What is CPA?<\/span><\/h2>\n\n\n\nCPA is the cost per acquisition. It refers to how much money a company has to spend on a marketing channel to gain a new customer-defined as someone who makes a purchase of your product. <\/p>\n\n\n\nSo if I invest $5,000 dollars in an email campaign, and get 5,000 new customers, my CPA is $1. Simple, right? <\/p>\n\n\n\n<\/span>How did CPA get so high?<\/span><\/h2>\n\n\n\nThis isn\u2019t as simple. CPA has soared recently. <\/p>\n\n\n\nJust over a decade ago, companies like Facebook and Twitter burst onto the scene, pumping fresh lifeblood into marketing. Suddenly, there were all these amazing new channels to reach potential customers. <\/p>\n\n\n\nHonestly, it felt like a goldmine. <\/p>\n\n\n\nAnd then, as the years have gone on, these channels have gotten much more expensive. Suddenly, we\u2019ve found ourselves pumping so much money and energy into reaching potential customers on social media with more and more diminishing returns. In 2019, the CPM (cost per 1,000 impressions) on Facebook grew by over 90%<\/a> in some cases. <\/p>\n\n\n\nThat\u2019s nearly double!<\/p>\n\n\n\nWhat used to be enough money to reach 2,000 users is now enough to reach only half. 50% of marketers<\/a> are at risk of being priced out of Facebook altogether. <\/p>\n\n\n\nLet\u2019s be real: that\u2019s scary. <\/p>\n\n\n\nThis has risen because social media platforms are where users spend much of their time. Therefore, the ad space is in high demand. <\/p>\n\n\n\nWhen there\u2019s high demand and limited supply, prices go up. And that means your marketing dollars go a shorter distance. <\/p>\n\n\n\nBut enough with the doom and gloom\u2026<\/p>\n\n\n\n<\/span>How do you adapt?<\/span><\/h2>\n\n\n\nA smart marketer is always adapting. When you see a problem like \u201crising CPA,\u201d you immediately start thinking \u201cHow can I adapt? How can I start lowering my CPA?\u201d <\/p>\n\n\n\nWhat do you do? Do you target new demographics? Pump out a fun new creative campaign? Abandon Facebook? <\/p>\n\n\n\nNo. <\/p>\n\n\n\nIf being an entrepreneur has taught me anything, it\u2019s that the best solutions require some out-of-the-box thinking. Instead, you should be asking \u201cHow can I turn 4 customers into 5?\u201d <\/p>\n\n\n\nYes, the key to lowering your CPA is to turn your existing customer base into a bigger one. <\/p>\n\n\n\nThe critical tool for lowering CPA is referral marketing<\/a>. <\/strong><\/p>\n\n\n\n\n\n\n\n<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>How does referral marketing work? <\/span><\/h2>\n\n\n\nReferral Marketing works like this: say you have a business selling pumpkin pies (yum!). You have a customer named Jane who loves your pumpkin pies. She buys one every week. <\/p>\n\n\n\nYou go up to Jane. You tell her that for every new customer, she brings to you, Jane now gets her pie at 15% off. <\/p>\n\n\n\nNow, Jane is empowered to tell her friends about your amazing pumpkin pies. You make more sales, and Jane gets a discount. <\/p>\n\n\n\nThat\u2019s referral marketing. <\/em><\/p>\n\n\n\n<\/span>How does referral marketing lower CPA?<\/span><\/h2>\n\n\n\nReferral Marketing helps lower your CPA because it turns your existing customers into a new marketing channel. <\/p>\n\n\n\nLet\u2019s say that you spend $10,000 to get 500 new customers. Now let\u2019s add in a referral marketing program<\/strong><\/a> where each referrer gets a $5 dollar reward for successfully referring each friend.<\/p>\n\n\n\n200 of your new customers refer their friends, and suddenly you have an additional 200 customers buying your product. <\/p>\n\n\n\nSo instead of spending $10,000 on 500 customers, you actually spent $11,000 on 700! <\/p>\n\n\n\nYour CPA went from $20 to $15.72<\/p>\n\n\n\n<\/span>How can I create my own referral marketing program?<\/span><\/h2>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n<\/p>\n\n\n\nOne of the biggest fears I\u2019ve heard is \u201cIsn\u2019t it too hard to manage your own referral marketing program? <\/p>\n\n\n\nDon\u2019t I need to develop my own referral software<\/a>? <\/p>\n\n\n\nWhat should I offer as a reward?\u201d <\/p>\n\n\n\nWe thought about this issue and realized that the solution is delivering a powerful referral program that brands can easily use and adapt in order to lower their CPA. At Referral Factory, that\u2019s exactly what we created. <\/p>\n\n\n\nWith Referral Factory, you can develop your own referral marketing program without any coding or referral marketing experience.<\/p>\n\n\n\nWhen you sign up for a No Code Solution like Referral Factory, you can choose from 1000s of pre-existing referral program templates<\/a>, upload your unique copy and sales collateral, and design your own landing page in order to fully customize your referral program. <\/p>\n\n\n\nThis solution allows you to add referral loops to your existing social media ad buys, generating unique referral links that your leads can share with their friends, all of which help lower your CPA.<\/p>\n\n\n\nWe call this \u201cthe marketing channel that works in your sleep.\u201d If you\u2019re curious to know more about how referral marketing works, check out our guide here. <\/strong><\/p>\n\n\n\nThat\u2019s my secret!<\/h4>\n\n\n\nRising CPA can be intimidating, but it doesn\u2019t have to mean the end of your social media marketing. Instead, you have to stretch the value of your marketing budget by turning 4 leads into 5 with referral marketing<\/a>. You can get some more campaign examples and referral program ideas<\/a> here, these are useful when planning the launch of your own referral program!<\/p>\n\n\n\n<\/p>\n\n\n\nLaunch your own referral program – enter your website below to get started \ud83d\udc47<\/p>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"Who here is worried about their rising CPA? Raise your hands! There\u2019s no shame in...","protected":false},"author":1,"featured_media":9550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,33],"tags":[102,39],"class_list":["post-9524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing","category-referral-marketing","tag-lower-your-cpa","tag-referral-marketing"],"yoast_head":"\nWant to know the secret to lowering your CPA by up to 34%<\/title>\n<meta name=\"description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers: here's the secret to lowering your CPA\" \/>\n<meta property=\"og:description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:site_name\" content=\"Learn With Referral Factory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thereferralfactory\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/kirstysharman\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T13:58:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T14:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"352\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Kirsty Sharman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kirstycarrot\" \/>\n<meta name=\"twitter:site\" content=\"@referralfctry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kirsty Sharman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"author\":{\"name\":\"Kirsty Sharman\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\"},\"headline\":\"Marketers: here’s the secret to lowering your CPA\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"wordCount\":1025,\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"keywords\":[\"Lower Your CPA\",\"Referral Marketing\"],\"articleSection\":[\"Growth Marketing\",\"Referral Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"name\":\"Want to know the secret to lowering your CPA by up to 34%\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"description\":\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\",\"breadcrumb\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"width\":740,\"height\":352,\"caption\":\"secret to lower cpa\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/learn.referral-factory.com\/learn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketers: here’s the secret to lowering your CPA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"name\":\"Learn With Referral Factory\",\"description\":\"Learn About Referral Marketing from the Experts.\",\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"alternateName\":\"Referral Factory Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\",\"name\":\"Referral Factory\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"width\":350,\"height\":100,\"caption\":\"Referral Factory\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thereferralfactory\",\"https:\/\/x.com\/referralfctry\",\"https:\/\/www.linkedin.com\/company\/referral-factory\",\"https:\/\/www.youtube.com\/@ReferralFactory\",\"https:\/\/www.tiktok.com\/@referral.factory\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\",\"name\":\"Kirsty Sharman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"caption\":\"Kirsty Sharman\"},\"description\":\"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29\",\"sameAs\":[\"https:\/\/referral-factory.com\",\"https:\/\/www.facebook.com\/kirstysharman\",\"https:\/\/www.linkedin.com\/in\/kirstysharman\",\"https:\/\/x.com\/kirstycarrot\",\"https:\/\/www.youtube.com\/@ReferralFactory\"],\"url\":\"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Want to know the secret to lowering your CPA by up to 34%","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_locale":"en_US","og_type":"article","og_title":"Marketers: here's the secret to lowering your CPA","og_description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","og_url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_site_name":"Learn With Referral Factory","article_publisher":"https:\/\/www.facebook.com\/thereferralfactory","article_author":"https:\/\/www.facebook.com\/kirstysharman","article_published_time":"2021-02-04T13:58:46+00:00","article_modified_time":"2025-04-21T14:46:56+00:00","og_image":[{"width":740,"height":352,"url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","type":"image\/webp"}],"author":"Kirsty Sharman","twitter_card":"summary_large_image","twitter_creator":"@kirstycarrot","twitter_site":"@referralfctry","twitter_misc":{"Written by":"Kirsty Sharman","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"author":{"name":"Kirsty Sharman","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b"},"headline":"Marketers: here’s the secret to lowering your CPA","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","mainEntityOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"wordCount":1025,"publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","keywords":["Lower Your CPA","Referral Marketing"],"articleSection":["Growth Marketing","Referral Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","name":"Want to know the secret to lowering your CPA by up to 34%","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","breadcrumb":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","width":740,"height":352,"caption":"secret to lower cpa"},{"@type":"BreadcrumbList","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/learn.referral-factory.com\/learn\/"},{"@type":"ListItem","position":2,"name":"Marketers: here’s the secret to lowering your CPA"}]},{"@type":"WebSite","@id":"https:\/\/learn.referral-factory.com\/learn\/#website","url":"https:\/\/learn.referral-factory.com\/learn\/","name":"Learn With Referral Factory","description":"Learn About Referral Marketing from the Experts.","publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"alternateName":"Referral Factory Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/learn.referral-factory.com\/learn\/#organization","name":"Referral Factory","url":"https:\/\/learn.referral-factory.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","width":350,"height":100,"caption":"Referral Factory"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thereferralfactory","https:\/\/x.com\/referralfctry","https:\/\/www.linkedin.com\/company\/referral-factory","https:\/\/www.youtube.com\/@ReferralFactory","https:\/\/www.tiktok.com\/@referral.factory"]},{"@type":"Person","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b","name":"Kirsty Sharman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","caption":"Kirsty Sharman"},"description":"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29","sameAs":["https:\/\/referral-factory.com","https:\/\/www.facebook.com\/kirstysharman","https:\/\/www.linkedin.com\/in\/kirstysharman","https:\/\/x.com\/kirstycarrot","https:\/\/www.youtube.com\/@ReferralFactory"],"url":"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com"}]}},"_links":{"self":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/comments?post=9524"}],"version-history":[{"count":4,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions"}],"predecessor-version":[{"id":11037,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions\/11037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media\/9550"}],"wp:attachment":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media?parent=9524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/categories?post=9524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/tags?post=9524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
I\u2019ve found a simple solution to lowering your CPA by up to 34%, making social media marketing more effective.<\/p>\n\n\n\n
34%!<\/p>\n\n\n\n
That\u2019s not nothing!<\/p>\n\n\n\n
If you have a marketing channel budget of 10,000 dollars, you could save $3,400. Think of what you could do with that money\u2026<\/p>\n\n\n\n
So, do you want to know the secret? <\/p>\n\n\n\n\n\n\n\nBefore I tell you, let\u2019s just make sure we\u2019re all on the same page when it comes to terminology.<\/p>\n\n\n\n\n\nCalculate how many referrals you could get by launching a referral program…<\/span><\/div>\n\n\nCalculate ><\/span><\/span><\/span><\/a><\/div>\n\n<\/div>\n\n\n\n\nTable of Contents<\/p>\n<\/div>What is CPA?<\/a><\/li>How did CPA get so high?<\/a><\/li>How do you adapt?<\/a><\/li>How does referral marketing work? <\/a><\/li>How does referral marketing lower CPA?<\/a><\/li>How can I create my own referral marketing program?<\/a><\/li><\/ul><\/nav><\/div>\n<\/span>What is CPA?<\/span><\/h2>\n\n\n\nCPA is the cost per acquisition. It refers to how much money a company has to spend on a marketing channel to gain a new customer-defined as someone who makes a purchase of your product. <\/p>\n\n\n\nSo if I invest $5,000 dollars in an email campaign, and get 5,000 new customers, my CPA is $1. Simple, right? <\/p>\n\n\n\n<\/span>How did CPA get so high?<\/span><\/h2>\n\n\n\nThis isn\u2019t as simple. CPA has soared recently. <\/p>\n\n\n\nJust over a decade ago, companies like Facebook and Twitter burst onto the scene, pumping fresh lifeblood into marketing. Suddenly, there were all these amazing new channels to reach potential customers. <\/p>\n\n\n\nHonestly, it felt like a goldmine. <\/p>\n\n\n\nAnd then, as the years have gone on, these channels have gotten much more expensive. Suddenly, we\u2019ve found ourselves pumping so much money and energy into reaching potential customers on social media with more and more diminishing returns. In 2019, the CPM (cost per 1,000 impressions) on Facebook grew by over 90%<\/a> in some cases. <\/p>\n\n\n\nThat\u2019s nearly double!<\/p>\n\n\n\nWhat used to be enough money to reach 2,000 users is now enough to reach only half. 50% of marketers<\/a> are at risk of being priced out of Facebook altogether. <\/p>\n\n\n\nLet\u2019s be real: that\u2019s scary. <\/p>\n\n\n\nThis has risen because social media platforms are where users spend much of their time. Therefore, the ad space is in high demand. <\/p>\n\n\n\nWhen there\u2019s high demand and limited supply, prices go up. And that means your marketing dollars go a shorter distance. <\/p>\n\n\n\nBut enough with the doom and gloom\u2026<\/p>\n\n\n\n<\/span>How do you adapt?<\/span><\/h2>\n\n\n\nA smart marketer is always adapting. When you see a problem like \u201crising CPA,\u201d you immediately start thinking \u201cHow can I adapt? How can I start lowering my CPA?\u201d <\/p>\n\n\n\nWhat do you do? Do you target new demographics? Pump out a fun new creative campaign? Abandon Facebook? <\/p>\n\n\n\nNo. <\/p>\n\n\n\nIf being an entrepreneur has taught me anything, it\u2019s that the best solutions require some out-of-the-box thinking. Instead, you should be asking \u201cHow can I turn 4 customers into 5?\u201d <\/p>\n\n\n\nYes, the key to lowering your CPA is to turn your existing customer base into a bigger one. <\/p>\n\n\n\nThe critical tool for lowering CPA is referral marketing<\/a>. <\/strong><\/p>\n\n\n\n\n\n\n\n<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>How does referral marketing work? <\/span><\/h2>\n\n\n\nReferral Marketing works like this: say you have a business selling pumpkin pies (yum!). You have a customer named Jane who loves your pumpkin pies. She buys one every week. <\/p>\n\n\n\nYou go up to Jane. You tell her that for every new customer, she brings to you, Jane now gets her pie at 15% off. <\/p>\n\n\n\nNow, Jane is empowered to tell her friends about your amazing pumpkin pies. You make more sales, and Jane gets a discount. <\/p>\n\n\n\nThat\u2019s referral marketing. <\/em><\/p>\n\n\n\n<\/span>How does referral marketing lower CPA?<\/span><\/h2>\n\n\n\nReferral Marketing helps lower your CPA because it turns your existing customers into a new marketing channel. <\/p>\n\n\n\nLet\u2019s say that you spend $10,000 to get 500 new customers. Now let\u2019s add in a referral marketing program<\/strong><\/a> where each referrer gets a $5 dollar reward for successfully referring each friend.<\/p>\n\n\n\n200 of your new customers refer their friends, and suddenly you have an additional 200 customers buying your product. <\/p>\n\n\n\nSo instead of spending $10,000 on 500 customers, you actually spent $11,000 on 700! <\/p>\n\n\n\nYour CPA went from $20 to $15.72<\/p>\n\n\n\n<\/span>How can I create my own referral marketing program?<\/span><\/h2>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n<\/p>\n\n\n\nOne of the biggest fears I\u2019ve heard is \u201cIsn\u2019t it too hard to manage your own referral marketing program? <\/p>\n\n\n\nDon\u2019t I need to develop my own referral software<\/a>? <\/p>\n\n\n\nWhat should I offer as a reward?\u201d <\/p>\n\n\n\nWe thought about this issue and realized that the solution is delivering a powerful referral program that brands can easily use and adapt in order to lower their CPA. At Referral Factory, that\u2019s exactly what we created. <\/p>\n\n\n\nWith Referral Factory, you can develop your own referral marketing program without any coding or referral marketing experience.<\/p>\n\n\n\nWhen you sign up for a No Code Solution like Referral Factory, you can choose from 1000s of pre-existing referral program templates<\/a>, upload your unique copy and sales collateral, and design your own landing page in order to fully customize your referral program. <\/p>\n\n\n\nThis solution allows you to add referral loops to your existing social media ad buys, generating unique referral links that your leads can share with their friends, all of which help lower your CPA.<\/p>\n\n\n\nWe call this \u201cthe marketing channel that works in your sleep.\u201d If you\u2019re curious to know more about how referral marketing works, check out our guide here. <\/strong><\/p>\n\n\n\nThat\u2019s my secret!<\/h4>\n\n\n\nRising CPA can be intimidating, but it doesn\u2019t have to mean the end of your social media marketing. Instead, you have to stretch the value of your marketing budget by turning 4 leads into 5 with referral marketing<\/a>. You can get some more campaign examples and referral program ideas<\/a> here, these are useful when planning the launch of your own referral program!<\/p>\n\n\n\n<\/p>\n\n\n\nLaunch your own referral program – enter your website below to get started \ud83d\udc47<\/p>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"Who here is worried about their rising CPA? Raise your hands! There\u2019s no shame in...","protected":false},"author":1,"featured_media":9550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,33],"tags":[102,39],"class_list":["post-9524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing","category-referral-marketing","tag-lower-your-cpa","tag-referral-marketing"],"yoast_head":"\nWant to know the secret to lowering your CPA by up to 34%<\/title>\n<meta name=\"description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers: here's the secret to lowering your CPA\" \/>\n<meta property=\"og:description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:site_name\" content=\"Learn With Referral Factory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thereferralfactory\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/kirstysharman\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T13:58:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T14:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"352\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Kirsty Sharman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kirstycarrot\" \/>\n<meta name=\"twitter:site\" content=\"@referralfctry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kirsty Sharman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"author\":{\"name\":\"Kirsty Sharman\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\"},\"headline\":\"Marketers: here’s the secret to lowering your CPA\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"wordCount\":1025,\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"keywords\":[\"Lower Your CPA\",\"Referral Marketing\"],\"articleSection\":[\"Growth Marketing\",\"Referral Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"name\":\"Want to know the secret to lowering your CPA by up to 34%\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"description\":\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\",\"breadcrumb\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"width\":740,\"height\":352,\"caption\":\"secret to lower cpa\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/learn.referral-factory.com\/learn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketers: here’s the secret to lowering your CPA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"name\":\"Learn With Referral Factory\",\"description\":\"Learn About Referral Marketing from the Experts.\",\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"alternateName\":\"Referral Factory Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\",\"name\":\"Referral Factory\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"width\":350,\"height\":100,\"caption\":\"Referral Factory\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thereferralfactory\",\"https:\/\/x.com\/referralfctry\",\"https:\/\/www.linkedin.com\/company\/referral-factory\",\"https:\/\/www.youtube.com\/@ReferralFactory\",\"https:\/\/www.tiktok.com\/@referral.factory\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\",\"name\":\"Kirsty Sharman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"caption\":\"Kirsty Sharman\"},\"description\":\"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29\",\"sameAs\":[\"https:\/\/referral-factory.com\",\"https:\/\/www.facebook.com\/kirstysharman\",\"https:\/\/www.linkedin.com\/in\/kirstysharman\",\"https:\/\/x.com\/kirstycarrot\",\"https:\/\/www.youtube.com\/@ReferralFactory\"],\"url\":\"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Want to know the secret to lowering your CPA by up to 34%","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_locale":"en_US","og_type":"article","og_title":"Marketers: here's the secret to lowering your CPA","og_description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","og_url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_site_name":"Learn With Referral Factory","article_publisher":"https:\/\/www.facebook.com\/thereferralfactory","article_author":"https:\/\/www.facebook.com\/kirstysharman","article_published_time":"2021-02-04T13:58:46+00:00","article_modified_time":"2025-04-21T14:46:56+00:00","og_image":[{"width":740,"height":352,"url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","type":"image\/webp"}],"author":"Kirsty Sharman","twitter_card":"summary_large_image","twitter_creator":"@kirstycarrot","twitter_site":"@referralfctry","twitter_misc":{"Written by":"Kirsty Sharman","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"author":{"name":"Kirsty Sharman","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b"},"headline":"Marketers: here’s the secret to lowering your CPA","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","mainEntityOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"wordCount":1025,"publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","keywords":["Lower Your CPA","Referral Marketing"],"articleSection":["Growth Marketing","Referral Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","name":"Want to know the secret to lowering your CPA by up to 34%","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","breadcrumb":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","width":740,"height":352,"caption":"secret to lower cpa"},{"@type":"BreadcrumbList","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/learn.referral-factory.com\/learn\/"},{"@type":"ListItem","position":2,"name":"Marketers: here’s the secret to lowering your CPA"}]},{"@type":"WebSite","@id":"https:\/\/learn.referral-factory.com\/learn\/#website","url":"https:\/\/learn.referral-factory.com\/learn\/","name":"Learn With Referral Factory","description":"Learn About Referral Marketing from the Experts.","publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"alternateName":"Referral Factory Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/learn.referral-factory.com\/learn\/#organization","name":"Referral Factory","url":"https:\/\/learn.referral-factory.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","width":350,"height":100,"caption":"Referral Factory"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thereferralfactory","https:\/\/x.com\/referralfctry","https:\/\/www.linkedin.com\/company\/referral-factory","https:\/\/www.youtube.com\/@ReferralFactory","https:\/\/www.tiktok.com\/@referral.factory"]},{"@type":"Person","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b","name":"Kirsty Sharman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","caption":"Kirsty Sharman"},"description":"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29","sameAs":["https:\/\/referral-factory.com","https:\/\/www.facebook.com\/kirstysharman","https:\/\/www.linkedin.com\/in\/kirstysharman","https:\/\/x.com\/kirstycarrot","https:\/\/www.youtube.com\/@ReferralFactory"],"url":"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com"}]}},"_links":{"self":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/comments?post=9524"}],"version-history":[{"count":4,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions"}],"predecessor-version":[{"id":11037,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions\/11037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media\/9550"}],"wp:attachment":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media?parent=9524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/categories?post=9524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/tags?post=9524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Before I tell you, let\u2019s just make sure we\u2019re all on the same page when it comes to terminology.<\/p>\n\n\n\n
Table of Contents<\/p>\n<\/div>What is CPA?<\/a><\/li>How did CPA get so high?<\/a><\/li>How do you adapt?<\/a><\/li>How does referral marketing work? <\/a><\/li>How does referral marketing lower CPA?<\/a><\/li>How can I create my own referral marketing program?<\/a><\/li><\/ul><\/nav><\/div>\n<\/span>What is CPA?<\/span><\/h2>\n\n\n\nCPA is the cost per acquisition. It refers to how much money a company has to spend on a marketing channel to gain a new customer-defined as someone who makes a purchase of your product. <\/p>\n\n\n\nSo if I invest $5,000 dollars in an email campaign, and get 5,000 new customers, my CPA is $1. Simple, right? <\/p>\n\n\n\n<\/span>How did CPA get so high?<\/span><\/h2>\n\n\n\nThis isn\u2019t as simple. CPA has soared recently. <\/p>\n\n\n\nJust over a decade ago, companies like Facebook and Twitter burst onto the scene, pumping fresh lifeblood into marketing. Suddenly, there were all these amazing new channels to reach potential customers. <\/p>\n\n\n\nHonestly, it felt like a goldmine. <\/p>\n\n\n\nAnd then, as the years have gone on, these channels have gotten much more expensive. Suddenly, we\u2019ve found ourselves pumping so much money and energy into reaching potential customers on social media with more and more diminishing returns. In 2019, the CPM (cost per 1,000 impressions) on Facebook grew by over 90%<\/a> in some cases. <\/p>\n\n\n\nThat\u2019s nearly double!<\/p>\n\n\n\nWhat used to be enough money to reach 2,000 users is now enough to reach only half. 50% of marketers<\/a> are at risk of being priced out of Facebook altogether. <\/p>\n\n\n\nLet\u2019s be real: that\u2019s scary. <\/p>\n\n\n\nThis has risen because social media platforms are where users spend much of their time. Therefore, the ad space is in high demand. <\/p>\n\n\n\nWhen there\u2019s high demand and limited supply, prices go up. And that means your marketing dollars go a shorter distance. <\/p>\n\n\n\nBut enough with the doom and gloom\u2026<\/p>\n\n\n\n<\/span>How do you adapt?<\/span><\/h2>\n\n\n\nA smart marketer is always adapting. When you see a problem like \u201crising CPA,\u201d you immediately start thinking \u201cHow can I adapt? How can I start lowering my CPA?\u201d <\/p>\n\n\n\nWhat do you do? Do you target new demographics? Pump out a fun new creative campaign? Abandon Facebook? <\/p>\n\n\n\nNo. <\/p>\n\n\n\nIf being an entrepreneur has taught me anything, it\u2019s that the best solutions require some out-of-the-box thinking. Instead, you should be asking \u201cHow can I turn 4 customers into 5?\u201d <\/p>\n\n\n\nYes, the key to lowering your CPA is to turn your existing customer base into a bigger one. <\/p>\n\n\n\nThe critical tool for lowering CPA is referral marketing<\/a>. <\/strong><\/p>\n\n\n\n\n\n\n\n<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>How does referral marketing work? <\/span><\/h2>\n\n\n\nReferral Marketing works like this: say you have a business selling pumpkin pies (yum!). You have a customer named Jane who loves your pumpkin pies. She buys one every week. <\/p>\n\n\n\nYou go up to Jane. You tell her that for every new customer, she brings to you, Jane now gets her pie at 15% off. <\/p>\n\n\n\nNow, Jane is empowered to tell her friends about your amazing pumpkin pies. You make more sales, and Jane gets a discount. <\/p>\n\n\n\nThat\u2019s referral marketing. <\/em><\/p>\n\n\n\n<\/span>How does referral marketing lower CPA?<\/span><\/h2>\n\n\n\nReferral Marketing helps lower your CPA because it turns your existing customers into a new marketing channel. <\/p>\n\n\n\nLet\u2019s say that you spend $10,000 to get 500 new customers. Now let\u2019s add in a referral marketing program<\/strong><\/a> where each referrer gets a $5 dollar reward for successfully referring each friend.<\/p>\n\n\n\n200 of your new customers refer their friends, and suddenly you have an additional 200 customers buying your product. <\/p>\n\n\n\nSo instead of spending $10,000 on 500 customers, you actually spent $11,000 on 700! <\/p>\n\n\n\nYour CPA went from $20 to $15.72<\/p>\n\n\n\n<\/span>How can I create my own referral marketing program?<\/span><\/h2>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n<\/p>\n\n\n\nOne of the biggest fears I\u2019ve heard is \u201cIsn\u2019t it too hard to manage your own referral marketing program? <\/p>\n\n\n\nDon\u2019t I need to develop my own referral software<\/a>? <\/p>\n\n\n\nWhat should I offer as a reward?\u201d <\/p>\n\n\n\nWe thought about this issue and realized that the solution is delivering a powerful referral program that brands can easily use and adapt in order to lower their CPA. At Referral Factory, that\u2019s exactly what we created. <\/p>\n\n\n\nWith Referral Factory, you can develop your own referral marketing program without any coding or referral marketing experience.<\/p>\n\n\n\nWhen you sign up for a No Code Solution like Referral Factory, you can choose from 1000s of pre-existing referral program templates<\/a>, upload your unique copy and sales collateral, and design your own landing page in order to fully customize your referral program. <\/p>\n\n\n\nThis solution allows you to add referral loops to your existing social media ad buys, generating unique referral links that your leads can share with their friends, all of which help lower your CPA.<\/p>\n\n\n\nWe call this \u201cthe marketing channel that works in your sleep.\u201d If you\u2019re curious to know more about how referral marketing works, check out our guide here. <\/strong><\/p>\n\n\n\nThat\u2019s my secret!<\/h4>\n\n\n\nRising CPA can be intimidating, but it doesn\u2019t have to mean the end of your social media marketing. Instead, you have to stretch the value of your marketing budget by turning 4 leads into 5 with referral marketing<\/a>. You can get some more campaign examples and referral program ideas<\/a> here, these are useful when planning the launch of your own referral program!<\/p>\n\n\n\n<\/p>\n\n\n\nLaunch your own referral program – enter your website below to get started \ud83d\udc47<\/p>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"Who here is worried about their rising CPA? Raise your hands! There\u2019s no shame in...","protected":false},"author":1,"featured_media":9550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,33],"tags":[102,39],"class_list":["post-9524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing","category-referral-marketing","tag-lower-your-cpa","tag-referral-marketing"],"yoast_head":"\nWant to know the secret to lowering your CPA by up to 34%<\/title>\n<meta name=\"description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers: here's the secret to lowering your CPA\" \/>\n<meta property=\"og:description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:site_name\" content=\"Learn With Referral Factory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thereferralfactory\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/kirstysharman\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T13:58:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T14:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"352\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Kirsty Sharman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kirstycarrot\" \/>\n<meta name=\"twitter:site\" content=\"@referralfctry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kirsty Sharman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"author\":{\"name\":\"Kirsty Sharman\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\"},\"headline\":\"Marketers: here’s the secret to lowering your CPA\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"wordCount\":1025,\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"keywords\":[\"Lower Your CPA\",\"Referral Marketing\"],\"articleSection\":[\"Growth Marketing\",\"Referral Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"name\":\"Want to know the secret to lowering your CPA by up to 34%\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"description\":\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\",\"breadcrumb\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"width\":740,\"height\":352,\"caption\":\"secret to lower cpa\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/learn.referral-factory.com\/learn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketers: here’s the secret to lowering your CPA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"name\":\"Learn With Referral Factory\",\"description\":\"Learn About Referral Marketing from the Experts.\",\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"alternateName\":\"Referral Factory Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\",\"name\":\"Referral Factory\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"width\":350,\"height\":100,\"caption\":\"Referral Factory\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thereferralfactory\",\"https:\/\/x.com\/referralfctry\",\"https:\/\/www.linkedin.com\/company\/referral-factory\",\"https:\/\/www.youtube.com\/@ReferralFactory\",\"https:\/\/www.tiktok.com\/@referral.factory\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\",\"name\":\"Kirsty Sharman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"caption\":\"Kirsty Sharman\"},\"description\":\"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29\",\"sameAs\":[\"https:\/\/referral-factory.com\",\"https:\/\/www.facebook.com\/kirstysharman\",\"https:\/\/www.linkedin.com\/in\/kirstysharman\",\"https:\/\/x.com\/kirstycarrot\",\"https:\/\/www.youtube.com\/@ReferralFactory\"],\"url\":\"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Want to know the secret to lowering your CPA by up to 34%","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_locale":"en_US","og_type":"article","og_title":"Marketers: here's the secret to lowering your CPA","og_description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","og_url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_site_name":"Learn With Referral Factory","article_publisher":"https:\/\/www.facebook.com\/thereferralfactory","article_author":"https:\/\/www.facebook.com\/kirstysharman","article_published_time":"2021-02-04T13:58:46+00:00","article_modified_time":"2025-04-21T14:46:56+00:00","og_image":[{"width":740,"height":352,"url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","type":"image\/webp"}],"author":"Kirsty Sharman","twitter_card":"summary_large_image","twitter_creator":"@kirstycarrot","twitter_site":"@referralfctry","twitter_misc":{"Written by":"Kirsty Sharman","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"author":{"name":"Kirsty Sharman","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b"},"headline":"Marketers: here’s the secret to lowering your CPA","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","mainEntityOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"wordCount":1025,"publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","keywords":["Lower Your CPA","Referral Marketing"],"articleSection":["Growth Marketing","Referral Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","name":"Want to know the secret to lowering your CPA by up to 34%","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","breadcrumb":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","width":740,"height":352,"caption":"secret to lower cpa"},{"@type":"BreadcrumbList","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/learn.referral-factory.com\/learn\/"},{"@type":"ListItem","position":2,"name":"Marketers: here’s the secret to lowering your CPA"}]},{"@type":"WebSite","@id":"https:\/\/learn.referral-factory.com\/learn\/#website","url":"https:\/\/learn.referral-factory.com\/learn\/","name":"Learn With Referral Factory","description":"Learn About Referral Marketing from the Experts.","publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"alternateName":"Referral Factory Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/learn.referral-factory.com\/learn\/#organization","name":"Referral Factory","url":"https:\/\/learn.referral-factory.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","width":350,"height":100,"caption":"Referral Factory"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thereferralfactory","https:\/\/x.com\/referralfctry","https:\/\/www.linkedin.com\/company\/referral-factory","https:\/\/www.youtube.com\/@ReferralFactory","https:\/\/www.tiktok.com\/@referral.factory"]},{"@type":"Person","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b","name":"Kirsty Sharman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","caption":"Kirsty Sharman"},"description":"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29","sameAs":["https:\/\/referral-factory.com","https:\/\/www.facebook.com\/kirstysharman","https:\/\/www.linkedin.com\/in\/kirstysharman","https:\/\/x.com\/kirstycarrot","https:\/\/www.youtube.com\/@ReferralFactory"],"url":"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com"}]}},"_links":{"self":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/comments?post=9524"}],"version-history":[{"count":4,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions"}],"predecessor-version":[{"id":11037,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions\/11037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media\/9550"}],"wp:attachment":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media?parent=9524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/categories?post=9524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/tags?post=9524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
CPA is the cost per acquisition. It refers to how much money a company has to spend on a marketing channel to gain a new customer-defined as someone who makes a purchase of your product. <\/p>\n\n\n\n
So if I invest $5,000 dollars in an email campaign, and get 5,000 new customers, my CPA is $1. Simple, right? <\/p>\n\n\n\n
This isn\u2019t as simple. CPA has soared recently. <\/p>\n\n\n\n
Just over a decade ago, companies like Facebook and Twitter burst onto the scene, pumping fresh lifeblood into marketing. Suddenly, there were all these amazing new channels to reach potential customers. <\/p>\n\n\n\n
Honestly, it felt like a goldmine. <\/p>\n\n\n\n
And then, as the years have gone on, these channels have gotten much more expensive. Suddenly, we\u2019ve found ourselves pumping so much money and energy into reaching potential customers on social media with more and more diminishing returns. In 2019, the CPM (cost per 1,000 impressions) on Facebook grew by over 90%<\/a> in some cases. <\/p>\n\n\n\nThat\u2019s nearly double!<\/p>\n\n\n\nWhat used to be enough money to reach 2,000 users is now enough to reach only half. 50% of marketers<\/a> are at risk of being priced out of Facebook altogether. <\/p>\n\n\n\nLet\u2019s be real: that\u2019s scary. <\/p>\n\n\n\nThis has risen because social media platforms are where users spend much of their time. Therefore, the ad space is in high demand. <\/p>\n\n\n\nWhen there\u2019s high demand and limited supply, prices go up. And that means your marketing dollars go a shorter distance. <\/p>\n\n\n\nBut enough with the doom and gloom\u2026<\/p>\n\n\n\n<\/span>How do you adapt?<\/span><\/h2>\n\n\n\nA smart marketer is always adapting. When you see a problem like \u201crising CPA,\u201d you immediately start thinking \u201cHow can I adapt? How can I start lowering my CPA?\u201d <\/p>\n\n\n\nWhat do you do? Do you target new demographics? Pump out a fun new creative campaign? Abandon Facebook? <\/p>\n\n\n\nNo. <\/p>\n\n\n\nIf being an entrepreneur has taught me anything, it\u2019s that the best solutions require some out-of-the-box thinking. Instead, you should be asking \u201cHow can I turn 4 customers into 5?\u201d <\/p>\n\n\n\nYes, the key to lowering your CPA is to turn your existing customer base into a bigger one. <\/p>\n\n\n\nThe critical tool for lowering CPA is referral marketing<\/a>. <\/strong><\/p>\n\n\n\n\n\n\n\n<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>How does referral marketing work? <\/span><\/h2>\n\n\n\nReferral Marketing works like this: say you have a business selling pumpkin pies (yum!). You have a customer named Jane who loves your pumpkin pies. She buys one every week. <\/p>\n\n\n\nYou go up to Jane. You tell her that for every new customer, she brings to you, Jane now gets her pie at 15% off. <\/p>\n\n\n\nNow, Jane is empowered to tell her friends about your amazing pumpkin pies. You make more sales, and Jane gets a discount. <\/p>\n\n\n\nThat\u2019s referral marketing. <\/em><\/p>\n\n\n\n<\/span>How does referral marketing lower CPA?<\/span><\/h2>\n\n\n\nReferral Marketing helps lower your CPA because it turns your existing customers into a new marketing channel. <\/p>\n\n\n\nLet\u2019s say that you spend $10,000 to get 500 new customers. Now let\u2019s add in a referral marketing program<\/strong><\/a> where each referrer gets a $5 dollar reward for successfully referring each friend.<\/p>\n\n\n\n200 of your new customers refer their friends, and suddenly you have an additional 200 customers buying your product. <\/p>\n\n\n\nSo instead of spending $10,000 on 500 customers, you actually spent $11,000 on 700! <\/p>\n\n\n\nYour CPA went from $20 to $15.72<\/p>\n\n\n\n<\/span>How can I create my own referral marketing program?<\/span><\/h2>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n<\/p>\n\n\n\nOne of the biggest fears I\u2019ve heard is \u201cIsn\u2019t it too hard to manage your own referral marketing program? <\/p>\n\n\n\nDon\u2019t I need to develop my own referral software<\/a>? <\/p>\n\n\n\nWhat should I offer as a reward?\u201d <\/p>\n\n\n\nWe thought about this issue and realized that the solution is delivering a powerful referral program that brands can easily use and adapt in order to lower their CPA. At Referral Factory, that\u2019s exactly what we created. <\/p>\n\n\n\nWith Referral Factory, you can develop your own referral marketing program without any coding or referral marketing experience.<\/p>\n\n\n\nWhen you sign up for a No Code Solution like Referral Factory, you can choose from 1000s of pre-existing referral program templates<\/a>, upload your unique copy and sales collateral, and design your own landing page in order to fully customize your referral program. <\/p>\n\n\n\nThis solution allows you to add referral loops to your existing social media ad buys, generating unique referral links that your leads can share with their friends, all of which help lower your CPA.<\/p>\n\n\n\nWe call this \u201cthe marketing channel that works in your sleep.\u201d If you\u2019re curious to know more about how referral marketing works, check out our guide here. <\/strong><\/p>\n\n\n\nThat\u2019s my secret!<\/h4>\n\n\n\nRising CPA can be intimidating, but it doesn\u2019t have to mean the end of your social media marketing. Instead, you have to stretch the value of your marketing budget by turning 4 leads into 5 with referral marketing<\/a>. You can get some more campaign examples and referral program ideas<\/a> here, these are useful when planning the launch of your own referral program!<\/p>\n\n\n\n<\/p>\n\n\n\nLaunch your own referral program – enter your website below to get started \ud83d\udc47<\/p>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"Who here is worried about their rising CPA? Raise your hands! There\u2019s no shame in...","protected":false},"author":1,"featured_media":9550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,33],"tags":[102,39],"class_list":["post-9524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing","category-referral-marketing","tag-lower-your-cpa","tag-referral-marketing"],"yoast_head":"\nWant to know the secret to lowering your CPA by up to 34%<\/title>\n<meta name=\"description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers: here's the secret to lowering your CPA\" \/>\n<meta property=\"og:description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:site_name\" content=\"Learn With Referral Factory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thereferralfactory\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/kirstysharman\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T13:58:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T14:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"352\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Kirsty Sharman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kirstycarrot\" \/>\n<meta name=\"twitter:site\" content=\"@referralfctry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kirsty Sharman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"author\":{\"name\":\"Kirsty Sharman\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\"},\"headline\":\"Marketers: here’s the secret to lowering your CPA\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"wordCount\":1025,\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"keywords\":[\"Lower Your CPA\",\"Referral Marketing\"],\"articleSection\":[\"Growth Marketing\",\"Referral Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"name\":\"Want to know the secret to lowering your CPA by up to 34%\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"description\":\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\",\"breadcrumb\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"width\":740,\"height\":352,\"caption\":\"secret to lower cpa\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/learn.referral-factory.com\/learn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketers: here’s the secret to lowering your CPA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"name\":\"Learn With Referral Factory\",\"description\":\"Learn About Referral Marketing from the Experts.\",\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"alternateName\":\"Referral Factory Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\",\"name\":\"Referral Factory\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"width\":350,\"height\":100,\"caption\":\"Referral Factory\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thereferralfactory\",\"https:\/\/x.com\/referralfctry\",\"https:\/\/www.linkedin.com\/company\/referral-factory\",\"https:\/\/www.youtube.com\/@ReferralFactory\",\"https:\/\/www.tiktok.com\/@referral.factory\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\",\"name\":\"Kirsty Sharman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"caption\":\"Kirsty Sharman\"},\"description\":\"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29\",\"sameAs\":[\"https:\/\/referral-factory.com\",\"https:\/\/www.facebook.com\/kirstysharman\",\"https:\/\/www.linkedin.com\/in\/kirstysharman\",\"https:\/\/x.com\/kirstycarrot\",\"https:\/\/www.youtube.com\/@ReferralFactory\"],\"url\":\"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Want to know the secret to lowering your CPA by up to 34%","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_locale":"en_US","og_type":"article","og_title":"Marketers: here's the secret to lowering your CPA","og_description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","og_url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_site_name":"Learn With Referral Factory","article_publisher":"https:\/\/www.facebook.com\/thereferralfactory","article_author":"https:\/\/www.facebook.com\/kirstysharman","article_published_time":"2021-02-04T13:58:46+00:00","article_modified_time":"2025-04-21T14:46:56+00:00","og_image":[{"width":740,"height":352,"url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","type":"image\/webp"}],"author":"Kirsty Sharman","twitter_card":"summary_large_image","twitter_creator":"@kirstycarrot","twitter_site":"@referralfctry","twitter_misc":{"Written by":"Kirsty Sharman","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"author":{"name":"Kirsty Sharman","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b"},"headline":"Marketers: here’s the secret to lowering your CPA","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","mainEntityOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"wordCount":1025,"publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","keywords":["Lower Your CPA","Referral Marketing"],"articleSection":["Growth Marketing","Referral Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","name":"Want to know the secret to lowering your CPA by up to 34%","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","breadcrumb":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","width":740,"height":352,"caption":"secret to lower cpa"},{"@type":"BreadcrumbList","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/learn.referral-factory.com\/learn\/"},{"@type":"ListItem","position":2,"name":"Marketers: here’s the secret to lowering your CPA"}]},{"@type":"WebSite","@id":"https:\/\/learn.referral-factory.com\/learn\/#website","url":"https:\/\/learn.referral-factory.com\/learn\/","name":"Learn With Referral Factory","description":"Learn About Referral Marketing from the Experts.","publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"alternateName":"Referral Factory Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/learn.referral-factory.com\/learn\/#organization","name":"Referral Factory","url":"https:\/\/learn.referral-factory.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","width":350,"height":100,"caption":"Referral Factory"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thereferralfactory","https:\/\/x.com\/referralfctry","https:\/\/www.linkedin.com\/company\/referral-factory","https:\/\/www.youtube.com\/@ReferralFactory","https:\/\/www.tiktok.com\/@referral.factory"]},{"@type":"Person","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b","name":"Kirsty Sharman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","caption":"Kirsty Sharman"},"description":"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29","sameAs":["https:\/\/referral-factory.com","https:\/\/www.facebook.com\/kirstysharman","https:\/\/www.linkedin.com\/in\/kirstysharman","https:\/\/x.com\/kirstycarrot","https:\/\/www.youtube.com\/@ReferralFactory"],"url":"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com"}]}},"_links":{"self":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/comments?post=9524"}],"version-history":[{"count":4,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions"}],"predecessor-version":[{"id":11037,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions\/11037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media\/9550"}],"wp:attachment":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media?parent=9524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/categories?post=9524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/tags?post=9524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
That\u2019s nearly double!<\/p>\n\n\n\n
What used to be enough money to reach 2,000 users is now enough to reach only half. 50% of marketers<\/a> are at risk of being priced out of Facebook altogether. <\/p>\n\n\n\nLet\u2019s be real: that\u2019s scary. <\/p>\n\n\n\nThis has risen because social media platforms are where users spend much of their time. Therefore, the ad space is in high demand. <\/p>\n\n\n\nWhen there\u2019s high demand and limited supply, prices go up. And that means your marketing dollars go a shorter distance. <\/p>\n\n\n\nBut enough with the doom and gloom\u2026<\/p>\n\n\n\n<\/span>How do you adapt?<\/span><\/h2>\n\n\n\nA smart marketer is always adapting. When you see a problem like \u201crising CPA,\u201d you immediately start thinking \u201cHow can I adapt? How can I start lowering my CPA?\u201d <\/p>\n\n\n\nWhat do you do? Do you target new demographics? Pump out a fun new creative campaign? Abandon Facebook? <\/p>\n\n\n\nNo. <\/p>\n\n\n\nIf being an entrepreneur has taught me anything, it\u2019s that the best solutions require some out-of-the-box thinking. Instead, you should be asking \u201cHow can I turn 4 customers into 5?\u201d <\/p>\n\n\n\nYes, the key to lowering your CPA is to turn your existing customer base into a bigger one. <\/p>\n\n\n\nThe critical tool for lowering CPA is referral marketing<\/a>. <\/strong><\/p>\n\n\n\n\n\n\n\n<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>How does referral marketing work? <\/span><\/h2>\n\n\n\nReferral Marketing works like this: say you have a business selling pumpkin pies (yum!). You have a customer named Jane who loves your pumpkin pies. She buys one every week. <\/p>\n\n\n\nYou go up to Jane. You tell her that for every new customer, she brings to you, Jane now gets her pie at 15% off. <\/p>\n\n\n\nNow, Jane is empowered to tell her friends about your amazing pumpkin pies. You make more sales, and Jane gets a discount. <\/p>\n\n\n\nThat\u2019s referral marketing. <\/em><\/p>\n\n\n\n<\/span>How does referral marketing lower CPA?<\/span><\/h2>\n\n\n\nReferral Marketing helps lower your CPA because it turns your existing customers into a new marketing channel. <\/p>\n\n\n\nLet\u2019s say that you spend $10,000 to get 500 new customers. Now let\u2019s add in a referral marketing program<\/strong><\/a> where each referrer gets a $5 dollar reward for successfully referring each friend.<\/p>\n\n\n\n200 of your new customers refer their friends, and suddenly you have an additional 200 customers buying your product. <\/p>\n\n\n\nSo instead of spending $10,000 on 500 customers, you actually spent $11,000 on 700! <\/p>\n\n\n\nYour CPA went from $20 to $15.72<\/p>\n\n\n\n<\/span>How can I create my own referral marketing program?<\/span><\/h2>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n<\/p>\n\n\n\nOne of the biggest fears I\u2019ve heard is \u201cIsn\u2019t it too hard to manage your own referral marketing program? <\/p>\n\n\n\nDon\u2019t I need to develop my own referral software<\/a>? <\/p>\n\n\n\nWhat should I offer as a reward?\u201d <\/p>\n\n\n\nWe thought about this issue and realized that the solution is delivering a powerful referral program that brands can easily use and adapt in order to lower their CPA. At Referral Factory, that\u2019s exactly what we created. <\/p>\n\n\n\nWith Referral Factory, you can develop your own referral marketing program without any coding or referral marketing experience.<\/p>\n\n\n\nWhen you sign up for a No Code Solution like Referral Factory, you can choose from 1000s of pre-existing referral program templates<\/a>, upload your unique copy and sales collateral, and design your own landing page in order to fully customize your referral program. <\/p>\n\n\n\nThis solution allows you to add referral loops to your existing social media ad buys, generating unique referral links that your leads can share with their friends, all of which help lower your CPA.<\/p>\n\n\n\nWe call this \u201cthe marketing channel that works in your sleep.\u201d If you\u2019re curious to know more about how referral marketing works, check out our guide here. <\/strong><\/p>\n\n\n\nThat\u2019s my secret!<\/h4>\n\n\n\nRising CPA can be intimidating, but it doesn\u2019t have to mean the end of your social media marketing. Instead, you have to stretch the value of your marketing budget by turning 4 leads into 5 with referral marketing<\/a>. You can get some more campaign examples and referral program ideas<\/a> here, these are useful when planning the launch of your own referral program!<\/p>\n\n\n\n<\/p>\n\n\n\nLaunch your own referral program – enter your website below to get started \ud83d\udc47<\/p>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"Who here is worried about their rising CPA? Raise your hands! There\u2019s no shame in...","protected":false},"author":1,"featured_media":9550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,33],"tags":[102,39],"class_list":["post-9524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing","category-referral-marketing","tag-lower-your-cpa","tag-referral-marketing"],"yoast_head":"\nWant to know the secret to lowering your CPA by up to 34%<\/title>\n<meta name=\"description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers: here's the secret to lowering your CPA\" \/>\n<meta property=\"og:description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:site_name\" content=\"Learn With Referral Factory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thereferralfactory\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/kirstysharman\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T13:58:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T14:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"352\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Kirsty Sharman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kirstycarrot\" \/>\n<meta name=\"twitter:site\" content=\"@referralfctry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kirsty Sharman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"author\":{\"name\":\"Kirsty Sharman\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\"},\"headline\":\"Marketers: here’s the secret to lowering your CPA\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"wordCount\":1025,\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"keywords\":[\"Lower Your CPA\",\"Referral Marketing\"],\"articleSection\":[\"Growth Marketing\",\"Referral Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"name\":\"Want to know the secret to lowering your CPA by up to 34%\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"description\":\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\",\"breadcrumb\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"width\":740,\"height\":352,\"caption\":\"secret to lower cpa\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/learn.referral-factory.com\/learn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketers: here’s the secret to lowering your CPA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"name\":\"Learn With Referral Factory\",\"description\":\"Learn About Referral Marketing from the Experts.\",\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"alternateName\":\"Referral Factory Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\",\"name\":\"Referral Factory\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"width\":350,\"height\":100,\"caption\":\"Referral Factory\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thereferralfactory\",\"https:\/\/x.com\/referralfctry\",\"https:\/\/www.linkedin.com\/company\/referral-factory\",\"https:\/\/www.youtube.com\/@ReferralFactory\",\"https:\/\/www.tiktok.com\/@referral.factory\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\",\"name\":\"Kirsty Sharman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"caption\":\"Kirsty Sharman\"},\"description\":\"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29\",\"sameAs\":[\"https:\/\/referral-factory.com\",\"https:\/\/www.facebook.com\/kirstysharman\",\"https:\/\/www.linkedin.com\/in\/kirstysharman\",\"https:\/\/x.com\/kirstycarrot\",\"https:\/\/www.youtube.com\/@ReferralFactory\"],\"url\":\"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Want to know the secret to lowering your CPA by up to 34%","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_locale":"en_US","og_type":"article","og_title":"Marketers: here's the secret to lowering your CPA","og_description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","og_url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_site_name":"Learn With Referral Factory","article_publisher":"https:\/\/www.facebook.com\/thereferralfactory","article_author":"https:\/\/www.facebook.com\/kirstysharman","article_published_time":"2021-02-04T13:58:46+00:00","article_modified_time":"2025-04-21T14:46:56+00:00","og_image":[{"width":740,"height":352,"url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","type":"image\/webp"}],"author":"Kirsty Sharman","twitter_card":"summary_large_image","twitter_creator":"@kirstycarrot","twitter_site":"@referralfctry","twitter_misc":{"Written by":"Kirsty Sharman","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"author":{"name":"Kirsty Sharman","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b"},"headline":"Marketers: here’s the secret to lowering your CPA","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","mainEntityOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"wordCount":1025,"publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","keywords":["Lower Your CPA","Referral Marketing"],"articleSection":["Growth Marketing","Referral Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","name":"Want to know the secret to lowering your CPA by up to 34%","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","breadcrumb":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","width":740,"height":352,"caption":"secret to lower cpa"},{"@type":"BreadcrumbList","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/learn.referral-factory.com\/learn\/"},{"@type":"ListItem","position":2,"name":"Marketers: here’s the secret to lowering your CPA"}]},{"@type":"WebSite","@id":"https:\/\/learn.referral-factory.com\/learn\/#website","url":"https:\/\/learn.referral-factory.com\/learn\/","name":"Learn With Referral Factory","description":"Learn About Referral Marketing from the Experts.","publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"alternateName":"Referral Factory Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/learn.referral-factory.com\/learn\/#organization","name":"Referral Factory","url":"https:\/\/learn.referral-factory.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","width":350,"height":100,"caption":"Referral Factory"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thereferralfactory","https:\/\/x.com\/referralfctry","https:\/\/www.linkedin.com\/company\/referral-factory","https:\/\/www.youtube.com\/@ReferralFactory","https:\/\/www.tiktok.com\/@referral.factory"]},{"@type":"Person","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b","name":"Kirsty Sharman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","caption":"Kirsty Sharman"},"description":"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29","sameAs":["https:\/\/referral-factory.com","https:\/\/www.facebook.com\/kirstysharman","https:\/\/www.linkedin.com\/in\/kirstysharman","https:\/\/x.com\/kirstycarrot","https:\/\/www.youtube.com\/@ReferralFactory"],"url":"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com"}]}},"_links":{"self":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/comments?post=9524"}],"version-history":[{"count":4,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions"}],"predecessor-version":[{"id":11037,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions\/11037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media\/9550"}],"wp:attachment":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media?parent=9524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/categories?post=9524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/tags?post=9524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Let\u2019s be real: that\u2019s scary. <\/p>\n\n\n\n
This has risen because social media platforms are where users spend much of their time. Therefore, the ad space is in high demand. <\/p>\n\n\n\n
When there\u2019s high demand and limited supply, prices go up. And that means your marketing dollars go a shorter distance. <\/p>\n\n\n\n
But enough with the doom and gloom\u2026<\/p>\n\n\n\n
A smart marketer is always adapting. When you see a problem like \u201crising CPA,\u201d you immediately start thinking \u201cHow can I adapt? How can I start lowering my CPA?\u201d <\/p>\n\n\n\n
What do you do? Do you target new demographics? Pump out a fun new creative campaign? Abandon Facebook? <\/p>\n\n\n\n
No. <\/p>\n\n\n\n
If being an entrepreneur has taught me anything, it\u2019s that the best solutions require some out-of-the-box thinking. Instead, you should be asking \u201cHow can I turn 4 customers into 5?\u201d <\/p>\n\n\n\n
Yes, the key to lowering your CPA is to turn your existing customer base into a bigger one. <\/p>\n\n\n\n
The critical tool for lowering CPA is referral marketing<\/a>. <\/strong><\/p>\n\n\n\n\n\n\n\n<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>How does referral marketing work? <\/span><\/h2>\n\n\n\nReferral Marketing works like this: say you have a business selling pumpkin pies (yum!). You have a customer named Jane who loves your pumpkin pies. She buys one every week. <\/p>\n\n\n\nYou go up to Jane. You tell her that for every new customer, she brings to you, Jane now gets her pie at 15% off. <\/p>\n\n\n\nNow, Jane is empowered to tell her friends about your amazing pumpkin pies. You make more sales, and Jane gets a discount. <\/p>\n\n\n\nThat\u2019s referral marketing. <\/em><\/p>\n\n\n\n<\/span>How does referral marketing lower CPA?<\/span><\/h2>\n\n\n\nReferral Marketing helps lower your CPA because it turns your existing customers into a new marketing channel. <\/p>\n\n\n\nLet\u2019s say that you spend $10,000 to get 500 new customers. Now let\u2019s add in a referral marketing program<\/strong><\/a> where each referrer gets a $5 dollar reward for successfully referring each friend.<\/p>\n\n\n\n200 of your new customers refer their friends, and suddenly you have an additional 200 customers buying your product. <\/p>\n\n\n\nSo instead of spending $10,000 on 500 customers, you actually spent $11,000 on 700! <\/p>\n\n\n\nYour CPA went from $20 to $15.72<\/p>\n\n\n\n<\/span>How can I create my own referral marketing program?<\/span><\/h2>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n<\/p>\n\n\n\nOne of the biggest fears I\u2019ve heard is \u201cIsn\u2019t it too hard to manage your own referral marketing program? <\/p>\n\n\n\nDon\u2019t I need to develop my own referral software<\/a>? <\/p>\n\n\n\nWhat should I offer as a reward?\u201d <\/p>\n\n\n\nWe thought about this issue and realized that the solution is delivering a powerful referral program that brands can easily use and adapt in order to lower their CPA. At Referral Factory, that\u2019s exactly what we created. <\/p>\n\n\n\nWith Referral Factory, you can develop your own referral marketing program without any coding or referral marketing experience.<\/p>\n\n\n\nWhen you sign up for a No Code Solution like Referral Factory, you can choose from 1000s of pre-existing referral program templates<\/a>, upload your unique copy and sales collateral, and design your own landing page in order to fully customize your referral program. <\/p>\n\n\n\nThis solution allows you to add referral loops to your existing social media ad buys, generating unique referral links that your leads can share with their friends, all of which help lower your CPA.<\/p>\n\n\n\nWe call this \u201cthe marketing channel that works in your sleep.\u201d If you\u2019re curious to know more about how referral marketing works, check out our guide here. <\/strong><\/p>\n\n\n\nThat\u2019s my secret!<\/h4>\n\n\n\nRising CPA can be intimidating, but it doesn\u2019t have to mean the end of your social media marketing. Instead, you have to stretch the value of your marketing budget by turning 4 leads into 5 with referral marketing<\/a>. You can get some more campaign examples and referral program ideas<\/a> here, these are useful when planning the launch of your own referral program!<\/p>\n\n\n\n<\/p>\n\n\n\nLaunch your own referral program – enter your website below to get started \ud83d\udc47<\/p>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"Who here is worried about their rising CPA? Raise your hands! There\u2019s no shame in...","protected":false},"author":1,"featured_media":9550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,33],"tags":[102,39],"class_list":["post-9524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing","category-referral-marketing","tag-lower-your-cpa","tag-referral-marketing"],"yoast_head":"\nWant to know the secret to lowering your CPA by up to 34%<\/title>\n<meta name=\"description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers: here's the secret to lowering your CPA\" \/>\n<meta property=\"og:description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:site_name\" content=\"Learn With Referral Factory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thereferralfactory\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/kirstysharman\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T13:58:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T14:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"352\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Kirsty Sharman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kirstycarrot\" \/>\n<meta name=\"twitter:site\" content=\"@referralfctry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kirsty Sharman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"author\":{\"name\":\"Kirsty Sharman\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\"},\"headline\":\"Marketers: here’s the secret to lowering your CPA\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"wordCount\":1025,\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"keywords\":[\"Lower Your CPA\",\"Referral Marketing\"],\"articleSection\":[\"Growth Marketing\",\"Referral Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"name\":\"Want to know the secret to lowering your CPA by up to 34%\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"description\":\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\",\"breadcrumb\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"width\":740,\"height\":352,\"caption\":\"secret to lower cpa\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/learn.referral-factory.com\/learn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketers: here’s the secret to lowering your CPA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"name\":\"Learn With Referral Factory\",\"description\":\"Learn About Referral Marketing from the Experts.\",\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"alternateName\":\"Referral Factory Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\",\"name\":\"Referral Factory\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"width\":350,\"height\":100,\"caption\":\"Referral Factory\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thereferralfactory\",\"https:\/\/x.com\/referralfctry\",\"https:\/\/www.linkedin.com\/company\/referral-factory\",\"https:\/\/www.youtube.com\/@ReferralFactory\",\"https:\/\/www.tiktok.com\/@referral.factory\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\",\"name\":\"Kirsty Sharman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"caption\":\"Kirsty Sharman\"},\"description\":\"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29\",\"sameAs\":[\"https:\/\/referral-factory.com\",\"https:\/\/www.facebook.com\/kirstysharman\",\"https:\/\/www.linkedin.com\/in\/kirstysharman\",\"https:\/\/x.com\/kirstycarrot\",\"https:\/\/www.youtube.com\/@ReferralFactory\"],\"url\":\"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Want to know the secret to lowering your CPA by up to 34%","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_locale":"en_US","og_type":"article","og_title":"Marketers: here's the secret to lowering your CPA","og_description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","og_url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_site_name":"Learn With Referral Factory","article_publisher":"https:\/\/www.facebook.com\/thereferralfactory","article_author":"https:\/\/www.facebook.com\/kirstysharman","article_published_time":"2021-02-04T13:58:46+00:00","article_modified_time":"2025-04-21T14:46:56+00:00","og_image":[{"width":740,"height":352,"url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","type":"image\/webp"}],"author":"Kirsty Sharman","twitter_card":"summary_large_image","twitter_creator":"@kirstycarrot","twitter_site":"@referralfctry","twitter_misc":{"Written by":"Kirsty Sharman","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"author":{"name":"Kirsty Sharman","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b"},"headline":"Marketers: here’s the secret to lowering your CPA","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","mainEntityOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"wordCount":1025,"publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","keywords":["Lower Your CPA","Referral Marketing"],"articleSection":["Growth Marketing","Referral Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","name":"Want to know the secret to lowering your CPA by up to 34%","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","breadcrumb":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","width":740,"height":352,"caption":"secret to lower cpa"},{"@type":"BreadcrumbList","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/learn.referral-factory.com\/learn\/"},{"@type":"ListItem","position":2,"name":"Marketers: here’s the secret to lowering your CPA"}]},{"@type":"WebSite","@id":"https:\/\/learn.referral-factory.com\/learn\/#website","url":"https:\/\/learn.referral-factory.com\/learn\/","name":"Learn With Referral Factory","description":"Learn About Referral Marketing from the Experts.","publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"alternateName":"Referral Factory Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/learn.referral-factory.com\/learn\/#organization","name":"Referral Factory","url":"https:\/\/learn.referral-factory.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","width":350,"height":100,"caption":"Referral Factory"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thereferralfactory","https:\/\/x.com\/referralfctry","https:\/\/www.linkedin.com\/company\/referral-factory","https:\/\/www.youtube.com\/@ReferralFactory","https:\/\/www.tiktok.com\/@referral.factory"]},{"@type":"Person","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b","name":"Kirsty Sharman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","caption":"Kirsty Sharman"},"description":"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29","sameAs":["https:\/\/referral-factory.com","https:\/\/www.facebook.com\/kirstysharman","https:\/\/www.linkedin.com\/in\/kirstysharman","https:\/\/x.com\/kirstycarrot","https:\/\/www.youtube.com\/@ReferralFactory"],"url":"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com"}]}},"_links":{"self":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/comments?post=9524"}],"version-history":[{"count":4,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions"}],"predecessor-version":[{"id":11037,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions\/11037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media\/9550"}],"wp:attachment":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media?parent=9524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/categories?post=9524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/tags?post=9524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>How does referral marketing work? <\/span><\/h2>\n\n\n\nReferral Marketing works like this: say you have a business selling pumpkin pies (yum!). You have a customer named Jane who loves your pumpkin pies. She buys one every week. <\/p>\n\n\n\nYou go up to Jane. You tell her that for every new customer, she brings to you, Jane now gets her pie at 15% off. <\/p>\n\n\n\nNow, Jane is empowered to tell her friends about your amazing pumpkin pies. You make more sales, and Jane gets a discount. <\/p>\n\n\n\nThat\u2019s referral marketing. <\/em><\/p>\n\n\n\n<\/span>How does referral marketing lower CPA?<\/span><\/h2>\n\n\n\nReferral Marketing helps lower your CPA because it turns your existing customers into a new marketing channel. <\/p>\n\n\n\nLet\u2019s say that you spend $10,000 to get 500 new customers. Now let\u2019s add in a referral marketing program<\/strong><\/a> where each referrer gets a $5 dollar reward for successfully referring each friend.<\/p>\n\n\n\n200 of your new customers refer their friends, and suddenly you have an additional 200 customers buying your product. <\/p>\n\n\n\nSo instead of spending $10,000 on 500 customers, you actually spent $11,000 on 700! <\/p>\n\n\n\nYour CPA went from $20 to $15.72<\/p>\n\n\n\n<\/span>How can I create my own referral marketing program?<\/span><\/h2>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n<\/p>\n\n\n\nOne of the biggest fears I\u2019ve heard is \u201cIsn\u2019t it too hard to manage your own referral marketing program? <\/p>\n\n\n\nDon\u2019t I need to develop my own referral software<\/a>? <\/p>\n\n\n\nWhat should I offer as a reward?\u201d <\/p>\n\n\n\nWe thought about this issue and realized that the solution is delivering a powerful referral program that brands can easily use and adapt in order to lower their CPA. At Referral Factory, that\u2019s exactly what we created. <\/p>\n\n\n\nWith Referral Factory, you can develop your own referral marketing program without any coding or referral marketing experience.<\/p>\n\n\n\nWhen you sign up for a No Code Solution like Referral Factory, you can choose from 1000s of pre-existing referral program templates<\/a>, upload your unique copy and sales collateral, and design your own landing page in order to fully customize your referral program. <\/p>\n\n\n\nThis solution allows you to add referral loops to your existing social media ad buys, generating unique referral links that your leads can share with their friends, all of which help lower your CPA.<\/p>\n\n\n\nWe call this \u201cthe marketing channel that works in your sleep.\u201d If you\u2019re curious to know more about how referral marketing works, check out our guide here. <\/strong><\/p>\n\n\n\nThat\u2019s my secret!<\/h4>\n\n\n\nRising CPA can be intimidating, but it doesn\u2019t have to mean the end of your social media marketing. Instead, you have to stretch the value of your marketing budget by turning 4 leads into 5 with referral marketing<\/a>. You can get some more campaign examples and referral program ideas<\/a> here, these are useful when planning the launch of your own referral program!<\/p>\n\n\n\n<\/p>\n\n\n\nLaunch your own referral program – enter your website below to get started \ud83d\udc47<\/p>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"Who here is worried about their rising CPA? Raise your hands! There\u2019s no shame in...","protected":false},"author":1,"featured_media":9550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,33],"tags":[102,39],"class_list":["post-9524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing","category-referral-marketing","tag-lower-your-cpa","tag-referral-marketing"],"yoast_head":"\nWant to know the secret to lowering your CPA by up to 34%<\/title>\n<meta name=\"description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers: here's the secret to lowering your CPA\" \/>\n<meta property=\"og:description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:site_name\" content=\"Learn With Referral Factory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thereferralfactory\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/kirstysharman\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T13:58:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T14:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"352\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Kirsty Sharman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kirstycarrot\" \/>\n<meta name=\"twitter:site\" content=\"@referralfctry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kirsty Sharman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"author\":{\"name\":\"Kirsty Sharman\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\"},\"headline\":\"Marketers: here’s the secret to lowering your CPA\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"wordCount\":1025,\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"keywords\":[\"Lower Your CPA\",\"Referral Marketing\"],\"articleSection\":[\"Growth Marketing\",\"Referral Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"name\":\"Want to know the secret to lowering your CPA by up to 34%\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"description\":\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\",\"breadcrumb\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"width\":740,\"height\":352,\"caption\":\"secret to lower cpa\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/learn.referral-factory.com\/learn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketers: here’s the secret to lowering your CPA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"name\":\"Learn With Referral Factory\",\"description\":\"Learn About Referral Marketing from the Experts.\",\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"alternateName\":\"Referral Factory Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\",\"name\":\"Referral Factory\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"width\":350,\"height\":100,\"caption\":\"Referral Factory\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thereferralfactory\",\"https:\/\/x.com\/referralfctry\",\"https:\/\/www.linkedin.com\/company\/referral-factory\",\"https:\/\/www.youtube.com\/@ReferralFactory\",\"https:\/\/www.tiktok.com\/@referral.factory\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\",\"name\":\"Kirsty Sharman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"caption\":\"Kirsty Sharman\"},\"description\":\"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29\",\"sameAs\":[\"https:\/\/referral-factory.com\",\"https:\/\/www.facebook.com\/kirstysharman\",\"https:\/\/www.linkedin.com\/in\/kirstysharman\",\"https:\/\/x.com\/kirstycarrot\",\"https:\/\/www.youtube.com\/@ReferralFactory\"],\"url\":\"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Want to know the secret to lowering your CPA by up to 34%","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_locale":"en_US","og_type":"article","og_title":"Marketers: here's the secret to lowering your CPA","og_description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","og_url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_site_name":"Learn With Referral Factory","article_publisher":"https:\/\/www.facebook.com\/thereferralfactory","article_author":"https:\/\/www.facebook.com\/kirstysharman","article_published_time":"2021-02-04T13:58:46+00:00","article_modified_time":"2025-04-21T14:46:56+00:00","og_image":[{"width":740,"height":352,"url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","type":"image\/webp"}],"author":"Kirsty Sharman","twitter_card":"summary_large_image","twitter_creator":"@kirstycarrot","twitter_site":"@referralfctry","twitter_misc":{"Written by":"Kirsty Sharman","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"author":{"name":"Kirsty Sharman","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b"},"headline":"Marketers: here’s the secret to lowering your CPA","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","mainEntityOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"wordCount":1025,"publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","keywords":["Lower Your CPA","Referral Marketing"],"articleSection":["Growth Marketing","Referral Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","name":"Want to know the secret to lowering your CPA by up to 34%","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","breadcrumb":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","width":740,"height":352,"caption":"secret to lower cpa"},{"@type":"BreadcrumbList","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/learn.referral-factory.com\/learn\/"},{"@type":"ListItem","position":2,"name":"Marketers: here’s the secret to lowering your CPA"}]},{"@type":"WebSite","@id":"https:\/\/learn.referral-factory.com\/learn\/#website","url":"https:\/\/learn.referral-factory.com\/learn\/","name":"Learn With Referral Factory","description":"Learn About Referral Marketing from the Experts.","publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"alternateName":"Referral Factory Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/learn.referral-factory.com\/learn\/#organization","name":"Referral Factory","url":"https:\/\/learn.referral-factory.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","width":350,"height":100,"caption":"Referral Factory"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thereferralfactory","https:\/\/x.com\/referralfctry","https:\/\/www.linkedin.com\/company\/referral-factory","https:\/\/www.youtube.com\/@ReferralFactory","https:\/\/www.tiktok.com\/@referral.factory"]},{"@type":"Person","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b","name":"Kirsty Sharman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","caption":"Kirsty Sharman"},"description":"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29","sameAs":["https:\/\/referral-factory.com","https:\/\/www.facebook.com\/kirstysharman","https:\/\/www.linkedin.com\/in\/kirstysharman","https:\/\/x.com\/kirstycarrot","https:\/\/www.youtube.com\/@ReferralFactory"],"url":"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com"}]}},"_links":{"self":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/comments?post=9524"}],"version-history":[{"count":4,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions"}],"predecessor-version":[{"id":11037,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions\/11037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media\/9550"}],"wp:attachment":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media?parent=9524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/categories?post=9524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/tags?post=9524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Referral Marketing works like this: say you have a business selling pumpkin pies (yum!). You have a customer named Jane who loves your pumpkin pies. She buys one every week. <\/p>\n\n\n\n
You go up to Jane. You tell her that for every new customer, she brings to you, Jane now gets her pie at 15% off. <\/p>\n\n\n\n
Now, Jane is empowered to tell her friends about your amazing pumpkin pies. You make more sales, and Jane gets a discount. <\/p>\n\n\n\n
That\u2019s referral marketing. <\/em><\/p>\n\n\n\n<\/span>How does referral marketing lower CPA?<\/span><\/h2>\n\n\n\nReferral Marketing helps lower your CPA because it turns your existing customers into a new marketing channel. <\/p>\n\n\n\nLet\u2019s say that you spend $10,000 to get 500 new customers. Now let\u2019s add in a referral marketing program<\/strong><\/a> where each referrer gets a $5 dollar reward for successfully referring each friend.<\/p>\n\n\n\n200 of your new customers refer their friends, and suddenly you have an additional 200 customers buying your product. <\/p>\n\n\n\nSo instead of spending $10,000 on 500 customers, you actually spent $11,000 on 700! <\/p>\n\n\n\nYour CPA went from $20 to $15.72<\/p>\n\n\n\n<\/span>How can I create my own referral marketing program?<\/span><\/h2>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n<\/p>\n\n\n\nOne of the biggest fears I\u2019ve heard is \u201cIsn\u2019t it too hard to manage your own referral marketing program? <\/p>\n\n\n\nDon\u2019t I need to develop my own referral software<\/a>? <\/p>\n\n\n\nWhat should I offer as a reward?\u201d <\/p>\n\n\n\nWe thought about this issue and realized that the solution is delivering a powerful referral program that brands can easily use and adapt in order to lower their CPA. At Referral Factory, that\u2019s exactly what we created. <\/p>\n\n\n\nWith Referral Factory, you can develop your own referral marketing program without any coding or referral marketing experience.<\/p>\n\n\n\nWhen you sign up for a No Code Solution like Referral Factory, you can choose from 1000s of pre-existing referral program templates<\/a>, upload your unique copy and sales collateral, and design your own landing page in order to fully customize your referral program. <\/p>\n\n\n\nThis solution allows you to add referral loops to your existing social media ad buys, generating unique referral links that your leads can share with their friends, all of which help lower your CPA.<\/p>\n\n\n\nWe call this \u201cthe marketing channel that works in your sleep.\u201d If you\u2019re curious to know more about how referral marketing works, check out our guide here. <\/strong><\/p>\n\n\n\nThat\u2019s my secret!<\/h4>\n\n\n\nRising CPA can be intimidating, but it doesn\u2019t have to mean the end of your social media marketing. Instead, you have to stretch the value of your marketing budget by turning 4 leads into 5 with referral marketing<\/a>. You can get some more campaign examples and referral program ideas<\/a> here, these are useful when planning the launch of your own referral program!<\/p>\n\n\n\n<\/p>\n\n\n\nLaunch your own referral program – enter your website below to get started \ud83d\udc47<\/p>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"Who here is worried about their rising CPA? Raise your hands! There\u2019s no shame in...","protected":false},"author":1,"featured_media":9550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,33],"tags":[102,39],"class_list":["post-9524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing","category-referral-marketing","tag-lower-your-cpa","tag-referral-marketing"],"yoast_head":"\nWant to know the secret to lowering your CPA by up to 34%<\/title>\n<meta name=\"description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers: here's the secret to lowering your CPA\" \/>\n<meta property=\"og:description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:site_name\" content=\"Learn With Referral Factory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thereferralfactory\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/kirstysharman\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T13:58:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T14:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"352\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Kirsty Sharman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kirstycarrot\" \/>\n<meta name=\"twitter:site\" content=\"@referralfctry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kirsty Sharman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"author\":{\"name\":\"Kirsty Sharman\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\"},\"headline\":\"Marketers: here’s the secret to lowering your CPA\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"wordCount\":1025,\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"keywords\":[\"Lower Your CPA\",\"Referral Marketing\"],\"articleSection\":[\"Growth Marketing\",\"Referral Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"name\":\"Want to know the secret to lowering your CPA by up to 34%\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"description\":\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\",\"breadcrumb\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"width\":740,\"height\":352,\"caption\":\"secret to lower cpa\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/learn.referral-factory.com\/learn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketers: here’s the secret to lowering your CPA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"name\":\"Learn With Referral Factory\",\"description\":\"Learn About Referral Marketing from the Experts.\",\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"alternateName\":\"Referral Factory Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\",\"name\":\"Referral Factory\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"width\":350,\"height\":100,\"caption\":\"Referral Factory\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thereferralfactory\",\"https:\/\/x.com\/referralfctry\",\"https:\/\/www.linkedin.com\/company\/referral-factory\",\"https:\/\/www.youtube.com\/@ReferralFactory\",\"https:\/\/www.tiktok.com\/@referral.factory\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\",\"name\":\"Kirsty Sharman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"caption\":\"Kirsty Sharman\"},\"description\":\"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29\",\"sameAs\":[\"https:\/\/referral-factory.com\",\"https:\/\/www.facebook.com\/kirstysharman\",\"https:\/\/www.linkedin.com\/in\/kirstysharman\",\"https:\/\/x.com\/kirstycarrot\",\"https:\/\/www.youtube.com\/@ReferralFactory\"],\"url\":\"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Want to know the secret to lowering your CPA by up to 34%","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_locale":"en_US","og_type":"article","og_title":"Marketers: here's the secret to lowering your CPA","og_description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","og_url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_site_name":"Learn With Referral Factory","article_publisher":"https:\/\/www.facebook.com\/thereferralfactory","article_author":"https:\/\/www.facebook.com\/kirstysharman","article_published_time":"2021-02-04T13:58:46+00:00","article_modified_time":"2025-04-21T14:46:56+00:00","og_image":[{"width":740,"height":352,"url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","type":"image\/webp"}],"author":"Kirsty Sharman","twitter_card":"summary_large_image","twitter_creator":"@kirstycarrot","twitter_site":"@referralfctry","twitter_misc":{"Written by":"Kirsty Sharman","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"author":{"name":"Kirsty Sharman","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b"},"headline":"Marketers: here’s the secret to lowering your CPA","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","mainEntityOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"wordCount":1025,"publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","keywords":["Lower Your CPA","Referral Marketing"],"articleSection":["Growth Marketing","Referral Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","name":"Want to know the secret to lowering your CPA by up to 34%","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","breadcrumb":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","width":740,"height":352,"caption":"secret to lower cpa"},{"@type":"BreadcrumbList","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/learn.referral-factory.com\/learn\/"},{"@type":"ListItem","position":2,"name":"Marketers: here’s the secret to lowering your CPA"}]},{"@type":"WebSite","@id":"https:\/\/learn.referral-factory.com\/learn\/#website","url":"https:\/\/learn.referral-factory.com\/learn\/","name":"Learn With Referral Factory","description":"Learn About Referral Marketing from the Experts.","publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"alternateName":"Referral Factory Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/learn.referral-factory.com\/learn\/#organization","name":"Referral Factory","url":"https:\/\/learn.referral-factory.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","width":350,"height":100,"caption":"Referral Factory"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thereferralfactory","https:\/\/x.com\/referralfctry","https:\/\/www.linkedin.com\/company\/referral-factory","https:\/\/www.youtube.com\/@ReferralFactory","https:\/\/www.tiktok.com\/@referral.factory"]},{"@type":"Person","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b","name":"Kirsty Sharman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","caption":"Kirsty Sharman"},"description":"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29","sameAs":["https:\/\/referral-factory.com","https:\/\/www.facebook.com\/kirstysharman","https:\/\/www.linkedin.com\/in\/kirstysharman","https:\/\/x.com\/kirstycarrot","https:\/\/www.youtube.com\/@ReferralFactory"],"url":"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com"}]}},"_links":{"self":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/comments?post=9524"}],"version-history":[{"count":4,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions"}],"predecessor-version":[{"id":11037,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions\/11037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media\/9550"}],"wp:attachment":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media?parent=9524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/categories?post=9524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/tags?post=9524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Referral Marketing helps lower your CPA because it turns your existing customers into a new marketing channel. <\/p>\n\n\n\n
Let\u2019s say that you spend $10,000 to get 500 new customers. Now let\u2019s add in a referral marketing program<\/strong><\/a> where each referrer gets a $5 dollar reward for successfully referring each friend.<\/p>\n\n\n\n200 of your new customers refer their friends, and suddenly you have an additional 200 customers buying your product. <\/p>\n\n\n\nSo instead of spending $10,000 on 500 customers, you actually spent $11,000 on 700! <\/p>\n\n\n\nYour CPA went from $20 to $15.72<\/p>\n\n\n\n<\/span>How can I create my own referral marketing program?<\/span><\/h2>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n<\/p>\n\n\n\nOne of the biggest fears I\u2019ve heard is \u201cIsn\u2019t it too hard to manage your own referral marketing program? <\/p>\n\n\n\nDon\u2019t I need to develop my own referral software<\/a>? <\/p>\n\n\n\nWhat should I offer as a reward?\u201d <\/p>\n\n\n\nWe thought about this issue and realized that the solution is delivering a powerful referral program that brands can easily use and adapt in order to lower their CPA. At Referral Factory, that\u2019s exactly what we created. <\/p>\n\n\n\nWith Referral Factory, you can develop your own referral marketing program without any coding or referral marketing experience.<\/p>\n\n\n\nWhen you sign up for a No Code Solution like Referral Factory, you can choose from 1000s of pre-existing referral program templates<\/a>, upload your unique copy and sales collateral, and design your own landing page in order to fully customize your referral program. <\/p>\n\n\n\nThis solution allows you to add referral loops to your existing social media ad buys, generating unique referral links that your leads can share with their friends, all of which help lower your CPA.<\/p>\n\n\n\nWe call this \u201cthe marketing channel that works in your sleep.\u201d If you\u2019re curious to know more about how referral marketing works, check out our guide here. <\/strong><\/p>\n\n\n\nThat\u2019s my secret!<\/h4>\n\n\n\nRising CPA can be intimidating, but it doesn\u2019t have to mean the end of your social media marketing. Instead, you have to stretch the value of your marketing budget by turning 4 leads into 5 with referral marketing<\/a>. You can get some more campaign examples and referral program ideas<\/a> here, these are useful when planning the launch of your own referral program!<\/p>\n\n\n\n<\/p>\n\n\n\nLaunch your own referral program – enter your website below to get started \ud83d\udc47<\/p>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"Who here is worried about their rising CPA? Raise your hands! There\u2019s no shame in...","protected":false},"author":1,"featured_media":9550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,33],"tags":[102,39],"class_list":["post-9524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing","category-referral-marketing","tag-lower-your-cpa","tag-referral-marketing"],"yoast_head":"\nWant to know the secret to lowering your CPA by up to 34%<\/title>\n<meta name=\"description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers: here's the secret to lowering your CPA\" \/>\n<meta property=\"og:description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:site_name\" content=\"Learn With Referral Factory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thereferralfactory\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/kirstysharman\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T13:58:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T14:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"352\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Kirsty Sharman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kirstycarrot\" \/>\n<meta name=\"twitter:site\" content=\"@referralfctry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kirsty Sharman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"author\":{\"name\":\"Kirsty Sharman\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\"},\"headline\":\"Marketers: here’s the secret to lowering your CPA\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"wordCount\":1025,\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"keywords\":[\"Lower Your CPA\",\"Referral Marketing\"],\"articleSection\":[\"Growth Marketing\",\"Referral Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"name\":\"Want to know the secret to lowering your CPA by up to 34%\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"description\":\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\",\"breadcrumb\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"width\":740,\"height\":352,\"caption\":\"secret to lower cpa\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/learn.referral-factory.com\/learn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketers: here’s the secret to lowering your CPA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"name\":\"Learn With Referral Factory\",\"description\":\"Learn About Referral Marketing from the Experts.\",\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"alternateName\":\"Referral Factory Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\",\"name\":\"Referral Factory\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"width\":350,\"height\":100,\"caption\":\"Referral Factory\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thereferralfactory\",\"https:\/\/x.com\/referralfctry\",\"https:\/\/www.linkedin.com\/company\/referral-factory\",\"https:\/\/www.youtube.com\/@ReferralFactory\",\"https:\/\/www.tiktok.com\/@referral.factory\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\",\"name\":\"Kirsty Sharman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"caption\":\"Kirsty Sharman\"},\"description\":\"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29\",\"sameAs\":[\"https:\/\/referral-factory.com\",\"https:\/\/www.facebook.com\/kirstysharman\",\"https:\/\/www.linkedin.com\/in\/kirstysharman\",\"https:\/\/x.com\/kirstycarrot\",\"https:\/\/www.youtube.com\/@ReferralFactory\"],\"url\":\"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Want to know the secret to lowering your CPA by up to 34%","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_locale":"en_US","og_type":"article","og_title":"Marketers: here's the secret to lowering your CPA","og_description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","og_url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_site_name":"Learn With Referral Factory","article_publisher":"https:\/\/www.facebook.com\/thereferralfactory","article_author":"https:\/\/www.facebook.com\/kirstysharman","article_published_time":"2021-02-04T13:58:46+00:00","article_modified_time":"2025-04-21T14:46:56+00:00","og_image":[{"width":740,"height":352,"url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","type":"image\/webp"}],"author":"Kirsty Sharman","twitter_card":"summary_large_image","twitter_creator":"@kirstycarrot","twitter_site":"@referralfctry","twitter_misc":{"Written by":"Kirsty Sharman","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"author":{"name":"Kirsty Sharman","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b"},"headline":"Marketers: here’s the secret to lowering your CPA","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","mainEntityOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"wordCount":1025,"publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","keywords":["Lower Your CPA","Referral Marketing"],"articleSection":["Growth Marketing","Referral Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","name":"Want to know the secret to lowering your CPA by up to 34%","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","breadcrumb":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","width":740,"height":352,"caption":"secret to lower cpa"},{"@type":"BreadcrumbList","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/learn.referral-factory.com\/learn\/"},{"@type":"ListItem","position":2,"name":"Marketers: here’s the secret to lowering your CPA"}]},{"@type":"WebSite","@id":"https:\/\/learn.referral-factory.com\/learn\/#website","url":"https:\/\/learn.referral-factory.com\/learn\/","name":"Learn With Referral Factory","description":"Learn About Referral Marketing from the Experts.","publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"alternateName":"Referral Factory Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/learn.referral-factory.com\/learn\/#organization","name":"Referral Factory","url":"https:\/\/learn.referral-factory.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","width":350,"height":100,"caption":"Referral Factory"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thereferralfactory","https:\/\/x.com\/referralfctry","https:\/\/www.linkedin.com\/company\/referral-factory","https:\/\/www.youtube.com\/@ReferralFactory","https:\/\/www.tiktok.com\/@referral.factory"]},{"@type":"Person","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b","name":"Kirsty Sharman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","caption":"Kirsty Sharman"},"description":"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29","sameAs":["https:\/\/referral-factory.com","https:\/\/www.facebook.com\/kirstysharman","https:\/\/www.linkedin.com\/in\/kirstysharman","https:\/\/x.com\/kirstycarrot","https:\/\/www.youtube.com\/@ReferralFactory"],"url":"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com"}]}},"_links":{"self":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/comments?post=9524"}],"version-history":[{"count":4,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions"}],"predecessor-version":[{"id":11037,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions\/11037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media\/9550"}],"wp:attachment":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media?parent=9524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/categories?post=9524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/tags?post=9524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
200 of your new customers refer their friends, and suddenly you have an additional 200 customers buying your product. <\/p>\n\n\n\n
So instead of spending $10,000 on 500 customers, you actually spent $11,000 on 700! <\/p>\n\n\n\n
Your CPA went from $20 to $15.72<\/p>\n\n\n\n
<\/p>\n\n\n\n\n\n\n\n<\/p>\n\n\n\nOne of the biggest fears I\u2019ve heard is \u201cIsn\u2019t it too hard to manage your own referral marketing program? <\/p>\n\n\n\nDon\u2019t I need to develop my own referral software<\/a>? <\/p>\n\n\n\nWhat should I offer as a reward?\u201d <\/p>\n\n\n\nWe thought about this issue and realized that the solution is delivering a powerful referral program that brands can easily use and adapt in order to lower their CPA. At Referral Factory, that\u2019s exactly what we created. <\/p>\n\n\n\nWith Referral Factory, you can develop your own referral marketing program without any coding or referral marketing experience.<\/p>\n\n\n\nWhen you sign up for a No Code Solution like Referral Factory, you can choose from 1000s of pre-existing referral program templates<\/a>, upload your unique copy and sales collateral, and design your own landing page in order to fully customize your referral program. <\/p>\n\n\n\nThis solution allows you to add referral loops to your existing social media ad buys, generating unique referral links that your leads can share with their friends, all of which help lower your CPA.<\/p>\n\n\n\nWe call this \u201cthe marketing channel that works in your sleep.\u201d If you\u2019re curious to know more about how referral marketing works, check out our guide here. <\/strong><\/p>\n\n\n\nThat\u2019s my secret!<\/h4>\n\n\n\nRising CPA can be intimidating, but it doesn\u2019t have to mean the end of your social media marketing. Instead, you have to stretch the value of your marketing budget by turning 4 leads into 5 with referral marketing<\/a>. You can get some more campaign examples and referral program ideas<\/a> here, these are useful when planning the launch of your own referral program!<\/p>\n\n\n\n<\/p>\n\n\n\nLaunch your own referral program – enter your website below to get started \ud83d\udc47<\/p>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"Who here is worried about their rising CPA? Raise your hands! There\u2019s no shame in...","protected":false},"author":1,"featured_media":9550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,33],"tags":[102,39],"class_list":["post-9524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing","category-referral-marketing","tag-lower-your-cpa","tag-referral-marketing"],"yoast_head":"\nWant to know the secret to lowering your CPA by up to 34%<\/title>\n<meta name=\"description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers: here's the secret to lowering your CPA\" \/>\n<meta property=\"og:description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:site_name\" content=\"Learn With Referral Factory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thereferralfactory\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/kirstysharman\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T13:58:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T14:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"352\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Kirsty Sharman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kirstycarrot\" \/>\n<meta name=\"twitter:site\" content=\"@referralfctry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kirsty Sharman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"author\":{\"name\":\"Kirsty Sharman\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\"},\"headline\":\"Marketers: here’s the secret to lowering your CPA\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"wordCount\":1025,\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"keywords\":[\"Lower Your CPA\",\"Referral Marketing\"],\"articleSection\":[\"Growth Marketing\",\"Referral Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"name\":\"Want to know the secret to lowering your CPA by up to 34%\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"description\":\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\",\"breadcrumb\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"width\":740,\"height\":352,\"caption\":\"secret to lower cpa\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/learn.referral-factory.com\/learn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketers: here’s the secret to lowering your CPA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"name\":\"Learn With Referral Factory\",\"description\":\"Learn About Referral Marketing from the Experts.\",\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"alternateName\":\"Referral Factory Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\",\"name\":\"Referral Factory\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"width\":350,\"height\":100,\"caption\":\"Referral Factory\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thereferralfactory\",\"https:\/\/x.com\/referralfctry\",\"https:\/\/www.linkedin.com\/company\/referral-factory\",\"https:\/\/www.youtube.com\/@ReferralFactory\",\"https:\/\/www.tiktok.com\/@referral.factory\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\",\"name\":\"Kirsty Sharman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"caption\":\"Kirsty Sharman\"},\"description\":\"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29\",\"sameAs\":[\"https:\/\/referral-factory.com\",\"https:\/\/www.facebook.com\/kirstysharman\",\"https:\/\/www.linkedin.com\/in\/kirstysharman\",\"https:\/\/x.com\/kirstycarrot\",\"https:\/\/www.youtube.com\/@ReferralFactory\"],\"url\":\"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Want to know the secret to lowering your CPA by up to 34%","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_locale":"en_US","og_type":"article","og_title":"Marketers: here's the secret to lowering your CPA","og_description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","og_url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_site_name":"Learn With Referral Factory","article_publisher":"https:\/\/www.facebook.com\/thereferralfactory","article_author":"https:\/\/www.facebook.com\/kirstysharman","article_published_time":"2021-02-04T13:58:46+00:00","article_modified_time":"2025-04-21T14:46:56+00:00","og_image":[{"width":740,"height":352,"url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","type":"image\/webp"}],"author":"Kirsty Sharman","twitter_card":"summary_large_image","twitter_creator":"@kirstycarrot","twitter_site":"@referralfctry","twitter_misc":{"Written by":"Kirsty Sharman","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"author":{"name":"Kirsty Sharman","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b"},"headline":"Marketers: here’s the secret to lowering your CPA","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","mainEntityOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"wordCount":1025,"publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","keywords":["Lower Your CPA","Referral Marketing"],"articleSection":["Growth Marketing","Referral Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","name":"Want to know the secret to lowering your CPA by up to 34%","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","breadcrumb":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","width":740,"height":352,"caption":"secret to lower cpa"},{"@type":"BreadcrumbList","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/learn.referral-factory.com\/learn\/"},{"@type":"ListItem","position":2,"name":"Marketers: here’s the secret to lowering your CPA"}]},{"@type":"WebSite","@id":"https:\/\/learn.referral-factory.com\/learn\/#website","url":"https:\/\/learn.referral-factory.com\/learn\/","name":"Learn With Referral Factory","description":"Learn About Referral Marketing from the Experts.","publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"alternateName":"Referral Factory Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/learn.referral-factory.com\/learn\/#organization","name":"Referral Factory","url":"https:\/\/learn.referral-factory.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","width":350,"height":100,"caption":"Referral Factory"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thereferralfactory","https:\/\/x.com\/referralfctry","https:\/\/www.linkedin.com\/company\/referral-factory","https:\/\/www.youtube.com\/@ReferralFactory","https:\/\/www.tiktok.com\/@referral.factory"]},{"@type":"Person","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b","name":"Kirsty Sharman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","caption":"Kirsty Sharman"},"description":"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29","sameAs":["https:\/\/referral-factory.com","https:\/\/www.facebook.com\/kirstysharman","https:\/\/www.linkedin.com\/in\/kirstysharman","https:\/\/x.com\/kirstycarrot","https:\/\/www.youtube.com\/@ReferralFactory"],"url":"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com"}]}},"_links":{"self":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/comments?post=9524"}],"version-history":[{"count":4,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions"}],"predecessor-version":[{"id":11037,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions\/11037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media\/9550"}],"wp:attachment":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media?parent=9524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/categories?post=9524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/tags?post=9524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/p>\n\n\n\n
One of the biggest fears I\u2019ve heard is \u201cIsn\u2019t it too hard to manage your own referral marketing program? <\/p>\n\n\n\n
Don\u2019t I need to develop my own referral software<\/a>? <\/p>\n\n\n\nWhat should I offer as a reward?\u201d <\/p>\n\n\n\nWe thought about this issue and realized that the solution is delivering a powerful referral program that brands can easily use and adapt in order to lower their CPA. At Referral Factory, that\u2019s exactly what we created. <\/p>\n\n\n\nWith Referral Factory, you can develop your own referral marketing program without any coding or referral marketing experience.<\/p>\n\n\n\nWhen you sign up for a No Code Solution like Referral Factory, you can choose from 1000s of pre-existing referral program templates<\/a>, upload your unique copy and sales collateral, and design your own landing page in order to fully customize your referral program. <\/p>\n\n\n\nThis solution allows you to add referral loops to your existing social media ad buys, generating unique referral links that your leads can share with their friends, all of which help lower your CPA.<\/p>\n\n\n\nWe call this \u201cthe marketing channel that works in your sleep.\u201d If you\u2019re curious to know more about how referral marketing works, check out our guide here. <\/strong><\/p>\n\n\n\nThat\u2019s my secret!<\/h4>\n\n\n\nRising CPA can be intimidating, but it doesn\u2019t have to mean the end of your social media marketing. Instead, you have to stretch the value of your marketing budget by turning 4 leads into 5 with referral marketing<\/a>. You can get some more campaign examples and referral program ideas<\/a> here, these are useful when planning the launch of your own referral program!<\/p>\n\n\n\n<\/p>\n\n\n\nLaunch your own referral program – enter your website below to get started \ud83d\udc47<\/p>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"Who here is worried about their rising CPA? Raise your hands! There\u2019s no shame in...","protected":false},"author":1,"featured_media":9550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,33],"tags":[102,39],"class_list":["post-9524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing","category-referral-marketing","tag-lower-your-cpa","tag-referral-marketing"],"yoast_head":"\nWant to know the secret to lowering your CPA by up to 34%<\/title>\n<meta name=\"description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers: here's the secret to lowering your CPA\" \/>\n<meta property=\"og:description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:site_name\" content=\"Learn With Referral Factory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thereferralfactory\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/kirstysharman\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T13:58:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T14:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"352\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Kirsty Sharman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kirstycarrot\" \/>\n<meta name=\"twitter:site\" content=\"@referralfctry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kirsty Sharman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"author\":{\"name\":\"Kirsty Sharman\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\"},\"headline\":\"Marketers: here’s the secret to lowering your CPA\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"wordCount\":1025,\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"keywords\":[\"Lower Your CPA\",\"Referral Marketing\"],\"articleSection\":[\"Growth Marketing\",\"Referral Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"name\":\"Want to know the secret to lowering your CPA by up to 34%\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"description\":\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\",\"breadcrumb\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"width\":740,\"height\":352,\"caption\":\"secret to lower cpa\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/learn.referral-factory.com\/learn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketers: here’s the secret to lowering your CPA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"name\":\"Learn With Referral Factory\",\"description\":\"Learn About Referral Marketing from the Experts.\",\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"alternateName\":\"Referral Factory Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\",\"name\":\"Referral Factory\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"width\":350,\"height\":100,\"caption\":\"Referral Factory\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thereferralfactory\",\"https:\/\/x.com\/referralfctry\",\"https:\/\/www.linkedin.com\/company\/referral-factory\",\"https:\/\/www.youtube.com\/@ReferralFactory\",\"https:\/\/www.tiktok.com\/@referral.factory\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\",\"name\":\"Kirsty Sharman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"caption\":\"Kirsty Sharman\"},\"description\":\"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29\",\"sameAs\":[\"https:\/\/referral-factory.com\",\"https:\/\/www.facebook.com\/kirstysharman\",\"https:\/\/www.linkedin.com\/in\/kirstysharman\",\"https:\/\/x.com\/kirstycarrot\",\"https:\/\/www.youtube.com\/@ReferralFactory\"],\"url\":\"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Want to know the secret to lowering your CPA by up to 34%","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_locale":"en_US","og_type":"article","og_title":"Marketers: here's the secret to lowering your CPA","og_description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","og_url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_site_name":"Learn With Referral Factory","article_publisher":"https:\/\/www.facebook.com\/thereferralfactory","article_author":"https:\/\/www.facebook.com\/kirstysharman","article_published_time":"2021-02-04T13:58:46+00:00","article_modified_time":"2025-04-21T14:46:56+00:00","og_image":[{"width":740,"height":352,"url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","type":"image\/webp"}],"author":"Kirsty Sharman","twitter_card":"summary_large_image","twitter_creator":"@kirstycarrot","twitter_site":"@referralfctry","twitter_misc":{"Written by":"Kirsty Sharman","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"author":{"name":"Kirsty Sharman","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b"},"headline":"Marketers: here’s the secret to lowering your CPA","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","mainEntityOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"wordCount":1025,"publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","keywords":["Lower Your CPA","Referral Marketing"],"articleSection":["Growth Marketing","Referral Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","name":"Want to know the secret to lowering your CPA by up to 34%","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","breadcrumb":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","width":740,"height":352,"caption":"secret to lower cpa"},{"@type":"BreadcrumbList","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/learn.referral-factory.com\/learn\/"},{"@type":"ListItem","position":2,"name":"Marketers: here’s the secret to lowering your CPA"}]},{"@type":"WebSite","@id":"https:\/\/learn.referral-factory.com\/learn\/#website","url":"https:\/\/learn.referral-factory.com\/learn\/","name":"Learn With Referral Factory","description":"Learn About Referral Marketing from the Experts.","publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"alternateName":"Referral Factory Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/learn.referral-factory.com\/learn\/#organization","name":"Referral Factory","url":"https:\/\/learn.referral-factory.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","width":350,"height":100,"caption":"Referral Factory"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thereferralfactory","https:\/\/x.com\/referralfctry","https:\/\/www.linkedin.com\/company\/referral-factory","https:\/\/www.youtube.com\/@ReferralFactory","https:\/\/www.tiktok.com\/@referral.factory"]},{"@type":"Person","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b","name":"Kirsty Sharman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","caption":"Kirsty Sharman"},"description":"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29","sameAs":["https:\/\/referral-factory.com","https:\/\/www.facebook.com\/kirstysharman","https:\/\/www.linkedin.com\/in\/kirstysharman","https:\/\/x.com\/kirstycarrot","https:\/\/www.youtube.com\/@ReferralFactory"],"url":"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com"}]}},"_links":{"self":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/comments?post=9524"}],"version-history":[{"count":4,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions"}],"predecessor-version":[{"id":11037,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions\/11037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media\/9550"}],"wp:attachment":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media?parent=9524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/categories?post=9524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/tags?post=9524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
What should I offer as a reward?\u201d <\/p>\n\n\n\n
We thought about this issue and realized that the solution is delivering a powerful referral program that brands can easily use and adapt in order to lower their CPA. At Referral Factory, that\u2019s exactly what we created. <\/p>\n\n\n\n
With Referral Factory, you can develop your own referral marketing program without any coding or referral marketing experience.<\/p>\n\n\n\n
When you sign up for a No Code Solution like Referral Factory, you can choose from 1000s of pre-existing referral program templates<\/a>, upload your unique copy and sales collateral, and design your own landing page in order to fully customize your referral program. <\/p>\n\n\n\nThis solution allows you to add referral loops to your existing social media ad buys, generating unique referral links that your leads can share with their friends, all of which help lower your CPA.<\/p>\n\n\n\nWe call this \u201cthe marketing channel that works in your sleep.\u201d If you\u2019re curious to know more about how referral marketing works, check out our guide here. <\/strong><\/p>\n\n\n\nThat\u2019s my secret!<\/h4>\n\n\n\nRising CPA can be intimidating, but it doesn\u2019t have to mean the end of your social media marketing. Instead, you have to stretch the value of your marketing budget by turning 4 leads into 5 with referral marketing<\/a>. You can get some more campaign examples and referral program ideas<\/a> here, these are useful when planning the launch of your own referral program!<\/p>\n\n\n\n<\/p>\n\n\n\nLaunch your own referral program – enter your website below to get started \ud83d\udc47<\/p>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"Who here is worried about their rising CPA? Raise your hands! There\u2019s no shame in...","protected":false},"author":1,"featured_media":9550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,33],"tags":[102,39],"class_list":["post-9524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing","category-referral-marketing","tag-lower-your-cpa","tag-referral-marketing"],"yoast_head":"\nWant to know the secret to lowering your CPA by up to 34%<\/title>\n<meta name=\"description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers: here's the secret to lowering your CPA\" \/>\n<meta property=\"og:description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:site_name\" content=\"Learn With Referral Factory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thereferralfactory\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/kirstysharman\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T13:58:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T14:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"352\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Kirsty Sharman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kirstycarrot\" \/>\n<meta name=\"twitter:site\" content=\"@referralfctry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kirsty Sharman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"author\":{\"name\":\"Kirsty Sharman\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\"},\"headline\":\"Marketers: here’s the secret to lowering your CPA\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"wordCount\":1025,\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"keywords\":[\"Lower Your CPA\",\"Referral Marketing\"],\"articleSection\":[\"Growth Marketing\",\"Referral Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"name\":\"Want to know the secret to lowering your CPA by up to 34%\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"description\":\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\",\"breadcrumb\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"width\":740,\"height\":352,\"caption\":\"secret to lower cpa\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/learn.referral-factory.com\/learn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketers: here’s the secret to lowering your CPA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"name\":\"Learn With Referral Factory\",\"description\":\"Learn About Referral Marketing from the Experts.\",\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"alternateName\":\"Referral Factory Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\",\"name\":\"Referral Factory\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"width\":350,\"height\":100,\"caption\":\"Referral Factory\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thereferralfactory\",\"https:\/\/x.com\/referralfctry\",\"https:\/\/www.linkedin.com\/company\/referral-factory\",\"https:\/\/www.youtube.com\/@ReferralFactory\",\"https:\/\/www.tiktok.com\/@referral.factory\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\",\"name\":\"Kirsty Sharman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"caption\":\"Kirsty Sharman\"},\"description\":\"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29\",\"sameAs\":[\"https:\/\/referral-factory.com\",\"https:\/\/www.facebook.com\/kirstysharman\",\"https:\/\/www.linkedin.com\/in\/kirstysharman\",\"https:\/\/x.com\/kirstycarrot\",\"https:\/\/www.youtube.com\/@ReferralFactory\"],\"url\":\"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Want to know the secret to lowering your CPA by up to 34%","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_locale":"en_US","og_type":"article","og_title":"Marketers: here's the secret to lowering your CPA","og_description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","og_url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_site_name":"Learn With Referral Factory","article_publisher":"https:\/\/www.facebook.com\/thereferralfactory","article_author":"https:\/\/www.facebook.com\/kirstysharman","article_published_time":"2021-02-04T13:58:46+00:00","article_modified_time":"2025-04-21T14:46:56+00:00","og_image":[{"width":740,"height":352,"url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","type":"image\/webp"}],"author":"Kirsty Sharman","twitter_card":"summary_large_image","twitter_creator":"@kirstycarrot","twitter_site":"@referralfctry","twitter_misc":{"Written by":"Kirsty Sharman","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"author":{"name":"Kirsty Sharman","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b"},"headline":"Marketers: here’s the secret to lowering your CPA","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","mainEntityOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"wordCount":1025,"publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","keywords":["Lower Your CPA","Referral Marketing"],"articleSection":["Growth Marketing","Referral Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","name":"Want to know the secret to lowering your CPA by up to 34%","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","breadcrumb":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","width":740,"height":352,"caption":"secret to lower cpa"},{"@type":"BreadcrumbList","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/learn.referral-factory.com\/learn\/"},{"@type":"ListItem","position":2,"name":"Marketers: here’s the secret to lowering your CPA"}]},{"@type":"WebSite","@id":"https:\/\/learn.referral-factory.com\/learn\/#website","url":"https:\/\/learn.referral-factory.com\/learn\/","name":"Learn With Referral Factory","description":"Learn About Referral Marketing from the Experts.","publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"alternateName":"Referral Factory Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/learn.referral-factory.com\/learn\/#organization","name":"Referral Factory","url":"https:\/\/learn.referral-factory.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","width":350,"height":100,"caption":"Referral Factory"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thereferralfactory","https:\/\/x.com\/referralfctry","https:\/\/www.linkedin.com\/company\/referral-factory","https:\/\/www.youtube.com\/@ReferralFactory","https:\/\/www.tiktok.com\/@referral.factory"]},{"@type":"Person","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b","name":"Kirsty Sharman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","caption":"Kirsty Sharman"},"description":"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29","sameAs":["https:\/\/referral-factory.com","https:\/\/www.facebook.com\/kirstysharman","https:\/\/www.linkedin.com\/in\/kirstysharman","https:\/\/x.com\/kirstycarrot","https:\/\/www.youtube.com\/@ReferralFactory"],"url":"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com"}]}},"_links":{"self":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/comments?post=9524"}],"version-history":[{"count":4,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions"}],"predecessor-version":[{"id":11037,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions\/11037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media\/9550"}],"wp:attachment":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media?parent=9524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/categories?post=9524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/tags?post=9524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
This solution allows you to add referral loops to your existing social media ad buys, generating unique referral links that your leads can share with their friends, all of which help lower your CPA.<\/p>\n\n\n\n
We call this \u201cthe marketing channel that works in your sleep.\u201d If you\u2019re curious to know more about how referral marketing works, check out our guide here. <\/strong><\/p>\n\n\n\nThat\u2019s my secret!<\/h4>\n\n\n\nRising CPA can be intimidating, but it doesn\u2019t have to mean the end of your social media marketing. Instead, you have to stretch the value of your marketing budget by turning 4 leads into 5 with referral marketing<\/a>. You can get some more campaign examples and referral program ideas<\/a> here, these are useful when planning the launch of your own referral program!<\/p>\n\n\n\n<\/p>\n\n\n\nLaunch your own referral program – enter your website below to get started \ud83d\udc47<\/p>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"Who here is worried about their rising CPA? Raise your hands! There\u2019s no shame in...","protected":false},"author":1,"featured_media":9550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,33],"tags":[102,39],"class_list":["post-9524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing","category-referral-marketing","tag-lower-your-cpa","tag-referral-marketing"],"yoast_head":"\nWant to know the secret to lowering your CPA by up to 34%<\/title>\n<meta name=\"description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers: here's the secret to lowering your CPA\" \/>\n<meta property=\"og:description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:site_name\" content=\"Learn With Referral Factory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thereferralfactory\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/kirstysharman\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T13:58:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T14:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"352\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Kirsty Sharman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kirstycarrot\" \/>\n<meta name=\"twitter:site\" content=\"@referralfctry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kirsty Sharman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"author\":{\"name\":\"Kirsty Sharman\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\"},\"headline\":\"Marketers: here’s the secret to lowering your CPA\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"wordCount\":1025,\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"keywords\":[\"Lower Your CPA\",\"Referral Marketing\"],\"articleSection\":[\"Growth Marketing\",\"Referral Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"name\":\"Want to know the secret to lowering your CPA by up to 34%\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"description\":\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\",\"breadcrumb\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"width\":740,\"height\":352,\"caption\":\"secret to lower cpa\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/learn.referral-factory.com\/learn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketers: here’s the secret to lowering your CPA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"name\":\"Learn With Referral Factory\",\"description\":\"Learn About Referral Marketing from the Experts.\",\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"alternateName\":\"Referral Factory Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\",\"name\":\"Referral Factory\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"width\":350,\"height\":100,\"caption\":\"Referral Factory\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thereferralfactory\",\"https:\/\/x.com\/referralfctry\",\"https:\/\/www.linkedin.com\/company\/referral-factory\",\"https:\/\/www.youtube.com\/@ReferralFactory\",\"https:\/\/www.tiktok.com\/@referral.factory\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\",\"name\":\"Kirsty Sharman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"caption\":\"Kirsty Sharman\"},\"description\":\"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29\",\"sameAs\":[\"https:\/\/referral-factory.com\",\"https:\/\/www.facebook.com\/kirstysharman\",\"https:\/\/www.linkedin.com\/in\/kirstysharman\",\"https:\/\/x.com\/kirstycarrot\",\"https:\/\/www.youtube.com\/@ReferralFactory\"],\"url\":\"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Want to know the secret to lowering your CPA by up to 34%","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_locale":"en_US","og_type":"article","og_title":"Marketers: here's the secret to lowering your CPA","og_description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","og_url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_site_name":"Learn With Referral Factory","article_publisher":"https:\/\/www.facebook.com\/thereferralfactory","article_author":"https:\/\/www.facebook.com\/kirstysharman","article_published_time":"2021-02-04T13:58:46+00:00","article_modified_time":"2025-04-21T14:46:56+00:00","og_image":[{"width":740,"height":352,"url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","type":"image\/webp"}],"author":"Kirsty Sharman","twitter_card":"summary_large_image","twitter_creator":"@kirstycarrot","twitter_site":"@referralfctry","twitter_misc":{"Written by":"Kirsty Sharman","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"author":{"name":"Kirsty Sharman","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b"},"headline":"Marketers: here’s the secret to lowering your CPA","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","mainEntityOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"wordCount":1025,"publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","keywords":["Lower Your CPA","Referral Marketing"],"articleSection":["Growth Marketing","Referral Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","name":"Want to know the secret to lowering your CPA by up to 34%","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","breadcrumb":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","width":740,"height":352,"caption":"secret to lower cpa"},{"@type":"BreadcrumbList","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/learn.referral-factory.com\/learn\/"},{"@type":"ListItem","position":2,"name":"Marketers: here’s the secret to lowering your CPA"}]},{"@type":"WebSite","@id":"https:\/\/learn.referral-factory.com\/learn\/#website","url":"https:\/\/learn.referral-factory.com\/learn\/","name":"Learn With Referral Factory","description":"Learn About Referral Marketing from the Experts.","publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"alternateName":"Referral Factory Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/learn.referral-factory.com\/learn\/#organization","name":"Referral Factory","url":"https:\/\/learn.referral-factory.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","width":350,"height":100,"caption":"Referral Factory"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thereferralfactory","https:\/\/x.com\/referralfctry","https:\/\/www.linkedin.com\/company\/referral-factory","https:\/\/www.youtube.com\/@ReferralFactory","https:\/\/www.tiktok.com\/@referral.factory"]},{"@type":"Person","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b","name":"Kirsty Sharman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","caption":"Kirsty Sharman"},"description":"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29","sameAs":["https:\/\/referral-factory.com","https:\/\/www.facebook.com\/kirstysharman","https:\/\/www.linkedin.com\/in\/kirstysharman","https:\/\/x.com\/kirstycarrot","https:\/\/www.youtube.com\/@ReferralFactory"],"url":"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com"}]}},"_links":{"self":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/comments?post=9524"}],"version-history":[{"count":4,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions"}],"predecessor-version":[{"id":11037,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions\/11037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media\/9550"}],"wp:attachment":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media?parent=9524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/categories?post=9524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/tags?post=9524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Rising CPA can be intimidating, but it doesn\u2019t have to mean the end of your social media marketing. Instead, you have to stretch the value of your marketing budget by turning 4 leads into 5 with referral marketing<\/a>. You can get some more campaign examples and referral program ideas<\/a> here, these are useful when planning the launch of your own referral program!<\/p>\n\n\n\n<\/p>\n\n\n\nLaunch your own referral program – enter your website below to get started \ud83d\udc47<\/p>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"Who here is worried about their rising CPA? Raise your hands! There\u2019s no shame in...","protected":false},"author":1,"featured_media":9550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,33],"tags":[102,39],"class_list":["post-9524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing","category-referral-marketing","tag-lower-your-cpa","tag-referral-marketing"],"yoast_head":"\nWant to know the secret to lowering your CPA by up to 34%<\/title>\n<meta name=\"description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers: here's the secret to lowering your CPA\" \/>\n<meta property=\"og:description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:site_name\" content=\"Learn With Referral Factory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thereferralfactory\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/kirstysharman\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T13:58:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T14:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"352\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Kirsty Sharman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kirstycarrot\" \/>\n<meta name=\"twitter:site\" content=\"@referralfctry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kirsty Sharman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"author\":{\"name\":\"Kirsty Sharman\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\"},\"headline\":\"Marketers: here’s the secret to lowering your CPA\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"wordCount\":1025,\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"keywords\":[\"Lower Your CPA\",\"Referral Marketing\"],\"articleSection\":[\"Growth Marketing\",\"Referral Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"name\":\"Want to know the secret to lowering your CPA by up to 34%\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"description\":\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\",\"breadcrumb\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"width\":740,\"height\":352,\"caption\":\"secret to lower cpa\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/learn.referral-factory.com\/learn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketers: here’s the secret to lowering your CPA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"name\":\"Learn With Referral Factory\",\"description\":\"Learn About Referral Marketing from the Experts.\",\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"alternateName\":\"Referral Factory Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\",\"name\":\"Referral Factory\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"width\":350,\"height\":100,\"caption\":\"Referral Factory\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thereferralfactory\",\"https:\/\/x.com\/referralfctry\",\"https:\/\/www.linkedin.com\/company\/referral-factory\",\"https:\/\/www.youtube.com\/@ReferralFactory\",\"https:\/\/www.tiktok.com\/@referral.factory\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\",\"name\":\"Kirsty Sharman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"caption\":\"Kirsty Sharman\"},\"description\":\"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29\",\"sameAs\":[\"https:\/\/referral-factory.com\",\"https:\/\/www.facebook.com\/kirstysharman\",\"https:\/\/www.linkedin.com\/in\/kirstysharman\",\"https:\/\/x.com\/kirstycarrot\",\"https:\/\/www.youtube.com\/@ReferralFactory\"],\"url\":\"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Want to know the secret to lowering your CPA by up to 34%","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_locale":"en_US","og_type":"article","og_title":"Marketers: here's the secret to lowering your CPA","og_description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","og_url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_site_name":"Learn With Referral Factory","article_publisher":"https:\/\/www.facebook.com\/thereferralfactory","article_author":"https:\/\/www.facebook.com\/kirstysharman","article_published_time":"2021-02-04T13:58:46+00:00","article_modified_time":"2025-04-21T14:46:56+00:00","og_image":[{"width":740,"height":352,"url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","type":"image\/webp"}],"author":"Kirsty Sharman","twitter_card":"summary_large_image","twitter_creator":"@kirstycarrot","twitter_site":"@referralfctry","twitter_misc":{"Written by":"Kirsty Sharman","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"author":{"name":"Kirsty Sharman","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b"},"headline":"Marketers: here’s the secret to lowering your CPA","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","mainEntityOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"wordCount":1025,"publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","keywords":["Lower Your CPA","Referral Marketing"],"articleSection":["Growth Marketing","Referral Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","name":"Want to know the secret to lowering your CPA by up to 34%","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","breadcrumb":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","width":740,"height":352,"caption":"secret to lower cpa"},{"@type":"BreadcrumbList","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/learn.referral-factory.com\/learn\/"},{"@type":"ListItem","position":2,"name":"Marketers: here’s the secret to lowering your CPA"}]},{"@type":"WebSite","@id":"https:\/\/learn.referral-factory.com\/learn\/#website","url":"https:\/\/learn.referral-factory.com\/learn\/","name":"Learn With Referral Factory","description":"Learn About Referral Marketing from the Experts.","publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"alternateName":"Referral Factory Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/learn.referral-factory.com\/learn\/#organization","name":"Referral Factory","url":"https:\/\/learn.referral-factory.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","width":350,"height":100,"caption":"Referral Factory"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thereferralfactory","https:\/\/x.com\/referralfctry","https:\/\/www.linkedin.com\/company\/referral-factory","https:\/\/www.youtube.com\/@ReferralFactory","https:\/\/www.tiktok.com\/@referral.factory"]},{"@type":"Person","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b","name":"Kirsty Sharman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","caption":"Kirsty Sharman"},"description":"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29","sameAs":["https:\/\/referral-factory.com","https:\/\/www.facebook.com\/kirstysharman","https:\/\/www.linkedin.com\/in\/kirstysharman","https:\/\/x.com\/kirstycarrot","https:\/\/www.youtube.com\/@ReferralFactory"],"url":"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com"}]}},"_links":{"self":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/comments?post=9524"}],"version-history":[{"count":4,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions"}],"predecessor-version":[{"id":11037,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions\/11037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media\/9550"}],"wp:attachment":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media?parent=9524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/categories?post=9524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/tags?post=9524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Launch your own referral program – enter your website below to get started \ud83d\udc47<\/p>\n\n\n\n
<\/p>\n\n\n\n\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"Who here is worried about their rising CPA? Raise your hands! There\u2019s no shame in...","protected":false},"author":1,"featured_media":9550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,33],"tags":[102,39],"class_list":["post-9524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing","category-referral-marketing","tag-lower-your-cpa","tag-referral-marketing"],"yoast_head":"\nWant to know the secret to lowering your CPA by up to 34%<\/title>\n<meta name=\"description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers: here's the secret to lowering your CPA\" \/>\n<meta property=\"og:description\" content=\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\" \/>\n<meta property=\"og:site_name\" content=\"Learn With Referral Factory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thereferralfactory\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/kirstysharman\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T13:58:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T14:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"352\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Kirsty Sharman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kirstycarrot\" \/>\n<meta name=\"twitter:site\" content=\"@referralfctry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kirsty Sharman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"author\":{\"name\":\"Kirsty Sharman\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\"},\"headline\":\"Marketers: here’s the secret to lowering your CPA\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"},\"wordCount\":1025,\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"keywords\":[\"Lower Your CPA\",\"Referral Marketing\"],\"articleSection\":[\"Growth Marketing\",\"Referral Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\",\"name\":\"Want to know the secret to lowering your CPA by up to 34%\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"datePublished\":\"2021-02-04T13:58:46+00:00\",\"dateModified\":\"2025-04-21T14:46:56+00:00\",\"description\":\"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing\",\"breadcrumb\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp\",\"width\":740,\"height\":352,\"caption\":\"secret to lower cpa\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/learn.referral-factory.com\/learn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketers: here’s the secret to lowering your CPA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"name\":\"Learn With Referral Factory\",\"description\":\"Learn About Referral Marketing from the Experts.\",\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"alternateName\":\"Referral Factory Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\",\"name\":\"Referral Factory\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"width\":350,\"height\":100,\"caption\":\"Referral Factory\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thereferralfactory\",\"https:\/\/x.com\/referralfctry\",\"https:\/\/www.linkedin.com\/company\/referral-factory\",\"https:\/\/www.youtube.com\/@ReferralFactory\",\"https:\/\/www.tiktok.com\/@referral.factory\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\",\"name\":\"Kirsty Sharman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"caption\":\"Kirsty Sharman\"},\"description\":\"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29\",\"sameAs\":[\"https:\/\/referral-factory.com\",\"https:\/\/www.facebook.com\/kirstysharman\",\"https:\/\/www.linkedin.com\/in\/kirstysharman\",\"https:\/\/x.com\/kirstycarrot\",\"https:\/\/www.youtube.com\/@ReferralFactory\"],\"url\":\"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Want to know the secret to lowering your CPA by up to 34%","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_locale":"en_US","og_type":"article","og_title":"Marketers: here's the secret to lowering your CPA","og_description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","og_url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","og_site_name":"Learn With Referral Factory","article_publisher":"https:\/\/www.facebook.com\/thereferralfactory","article_author":"https:\/\/www.facebook.com\/kirstysharman","article_published_time":"2021-02-04T13:58:46+00:00","article_modified_time":"2025-04-21T14:46:56+00:00","og_image":[{"width":740,"height":352,"url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","type":"image\/webp"}],"author":"Kirsty Sharman","twitter_card":"summary_large_image","twitter_creator":"@kirstycarrot","twitter_site":"@referralfctry","twitter_misc":{"Written by":"Kirsty Sharman","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#article","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"author":{"name":"Kirsty Sharman","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b"},"headline":"Marketers: here’s the secret to lowering your CPA","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","mainEntityOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"},"wordCount":1025,"publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","keywords":["Lower Your CPA","Referral Marketing"],"articleSection":["Growth Marketing","Referral Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","url":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3","name":"Want to know the secret to lowering your CPA by up to 34%","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","datePublished":"2021-02-04T13:58:46+00:00","dateModified":"2025-04-21T14:46:56+00:00","description":"Marketing is getting more expensive and less effective. Not to worry, there's a solution to lowering your CPA - Referral Marketing","breadcrumb":{"@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#primaryimage","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/02\/portrait-teenager-whispering-her-friends-ear-1-1-2.webp","width":740,"height":352,"caption":"secret to lower cpa"},{"@type":"BreadcrumbList","@id":"https:\/\/learn.referral-factory.com\/learn\/marketers-heres-the-secret-to-lowering-your-cpa-3#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/learn.referral-factory.com\/learn\/"},{"@type":"ListItem","position":2,"name":"Marketers: here’s the secret to lowering your CPA"}]},{"@type":"WebSite","@id":"https:\/\/learn.referral-factory.com\/learn\/#website","url":"https:\/\/learn.referral-factory.com\/learn\/","name":"Learn With Referral Factory","description":"Learn About Referral Marketing from the Experts.","publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"alternateName":"Referral Factory Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/learn.referral-factory.com\/learn\/#organization","name":"Referral Factory","url":"https:\/\/learn.referral-factory.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","width":350,"height":100,"caption":"Referral Factory"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thereferralfactory","https:\/\/x.com\/referralfctry","https:\/\/www.linkedin.com\/company\/referral-factory","https:\/\/www.youtube.com\/@ReferralFactory","https:\/\/www.tiktok.com\/@referral.factory"]},{"@type":"Person","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b","name":"Kirsty Sharman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","caption":"Kirsty Sharman"},"description":"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29","sameAs":["https:\/\/referral-factory.com","https:\/\/www.facebook.com\/kirstysharman","https:\/\/www.linkedin.com\/in\/kirstysharman","https:\/\/x.com\/kirstycarrot","https:\/\/www.youtube.com\/@ReferralFactory"],"url":"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com"}]}},"_links":{"self":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/comments?post=9524"}],"version-history":[{"count":4,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions"}],"predecessor-version":[{"id":11037,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/9524\/revisions\/11037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media\/9550"}],"wp:attachment":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media?parent=9524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/categories?post=9524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/tags?post=9524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/p>\n","protected":false},"excerpt":{"rendered":"Who here is worried about their rising CPA? Raise your hands! There\u2019s no shame in...","protected":false},"author":1,"featured_media":9550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,33],"tags":[102,39],"class_list":["post-9524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing","category-referral-marketing","tag-lower-your-cpa","tag-referral-marketing"],"yoast_head":"\n