{"id":899,"date":"2021-06-21T12:09:56","date_gmt":"2021-06-21T12:09:56","guid":{"rendered":"https:\/\/referral-factory.com\/learn\/?p=899"},"modified":"2025-04-21T13:03:56","modified_gmt":"2025-04-21T13:03:56","slug":"want-to-generate-high-quality-leads-of-course-you-do-referral-factory","status":"publish","type":"post","link":"https:\/\/referral-factory.com\/learn\/want-to-generate-high-quality-leads-of-course-you-do-referral-factory","title":{"rendered":"Want to generate leads that are higher quality? Of course, you do!"},"content":{"rendered":"<p>\n\n\n<\/p>\n<p>Ask any marketer or business owner if they would like their customers to refer their business, and their answer will be&#8230; an overwhelming \u201cyes.\u201d&nbsp;<\/p>\n<p>After all, everyone intrinsically understands the power of a referral. If your friend or family member recommends a product or service, nine times out of ten you will trust them. So as a business looking to generate new leads, the first thing you would do is ask all your customers to go out and refer your business to their friends and family.&nbsp;<\/p>\n<p>\n\n\n\n<\/p>\n<p>Right?<\/p>\n<p>\n\n\n\n<\/p>\n<p>Not really!<\/p>\n<p>\n\n\n\n<\/p>\n<p>Despite the many benefits, if you ask if most <a href=\"https:\/\/referral-factory.com\/learn\/business-referrals\">businesses have referral programs<\/a>, often they do not. Why is this?&nbsp;<\/p>\n<p>\n\n\n\n<\/p>\n<p>\n\n\n\n<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/referral-factory.com\/learn\/want-to-generate-high-quality-leads-of-course-you-do-referral-factory\/#The_problem_it_used_to_be_hard_not_anymore\" title=\"The problem: it used to be hard (not anymore!)\">The problem: it used to be hard (not anymore!)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/referral-factory.com\/learn\/want-to-generate-high-quality-leads-of-course-you-do-referral-factory\/#The_solution_referral_marketing_made_easy%E2%80%A6\" title=\"The solution: referral marketing made easy\u2026\">The solution: referral marketing made easy\u2026<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"the-problem-it-used-to-be-hard-not-anymore\"><span class=\"ez-toc-section\" id=\"The_problem_it_used_to_be_hard_not_anymore\"><\/span><strong>The problem: it<\/strong> used to be hard (not anymore!)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n\n\n<\/p>\n<p>For many businesses, launching a referral program involves significant investments in developers, designers, and time. These are precious resources that could be spent elsewhere. And as a result, many businesses do not take advantage of this compelling opportunity.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>In fact, despite the potential, you could say that <a href=\"https:\/\/referral-factory.com\"><strong>referral marketing<\/strong><\/a> is a little like e-commerce was a decade ago. If you had asked a marketer from a small or medium-sized business in 2010 if they wanted to sell online, they would most likely have said yes. But there were a lot of headaches to overcome &#8211; finding designers and developers, figuring out a payment solution, and generally investing precious time and money. The barriers to entry made it hard for many medium-sized and small businesses to do.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>The e-commerce solution for small businesses was eventually solved by Shopify. With lots of templates, and no need to use developers or designers, it is easy for anyone to start an e-commerce business. As a result, the number of businesses selling online has grown exponentially.&nbsp;&nbsp;<\/p>\n<p>\n\n\n<embed src=\"https:\/\/referral-factory.com\/embed-generate-campaign\" width=\"100%\" height=\"400px\"\/>\n\n\n<\/p>\n&nbsp;\n<p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-solution-referral-marketing-made-easy\"><span class=\"ez-toc-section\" id=\"The_solution_referral_marketing_made_easy%E2%80%A6\"><\/span><strong>The solution: referral marketing made easy\u2026 <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<\/p>\n<p>What if there was a \u201cShopify for referral marketing\u201d, that made it easy to set up and manage a referral marketing campaign with no need to talk to developers, designers, or anyone else?<\/p>\n<p>\n\n<\/p>\n<p><a href=\"https:\/\/referral-factory.com\/\">Referral Factory<\/a> has focused on building such a solution, to enable small-medium-sized businesses to set up and run referral marketing campaigns within minutes. In the spirit of keeping the barriers to entry low and opportunities for success high, this includes:<\/p>\n<p>\n\n<\/p>\n<ul>\n\n\n\n<\/p><\/ul>\n<p>\n\n\n<\/p>\n<p>And you don\u2019t need to have any technical skills to get going! With Referral Factory you get out-of-the box <a href=\"https:\/\/referral-factory.com\/referral-tracking\">referral tracking<\/a>.<\/p>\n<p>\n\n\n\n<embed src=\"https:\/\/referral-factory.com\/embed-generate-campaign\" width=\"100%\" height=\"400px\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-time-to-build-a-referral-program-is-now\"><strong>The time to build a referral program is now<\/strong>!<\/h4>\n\n\n<\/p>\n<p>Ultimately, the channel or tactics don\u2019t matter &#8211; every business wants to generate high-quality leads that convert. <a href=\"https:\/\/referral-factory.com\/learn\/customer-referrals-a-cmos-guide-to-referral-marketing\">Customer referrals<\/a> are simply a proven, reliable, and effective way to generate these high-quality leads, <a href=\"https:\/\/referral-factory.com\/learn\/influencer-referral-program-how-mvsn-tv-got-9067-referrals-referral-factory\" target=\"_blank\" rel=\"noreferrer noopener\">occasionally with astonishing results<\/a>. And with easy-to-use tools such as ours, getting started is far easier than it used to be.&nbsp;<\/p>\n<p>\n\n\n<\/p>\n<p>Ready to try it out? Register for a 15-day free trial<a href=\"https:\/\/referral-factory.com\/auth\/register\">,<\/a> and build a referral program for your business by using a template, or starting from scratch.<\/p>\n<p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/referral-factory.com\" target=\"_blank\" rel=\"noreferrer noopener\">TRY OUR REFERRAL MARKETING SOFTWARE<\/a><\/div>\n<\/div>\n\n\n\n<\/p>\n&nbsp;\n<p>\n\n\n<\/p>","protected":false},"excerpt":{"rendered":"Ask any marketer or business owner if they would like their customers to refer their...","protected":false},"author":1,"featured_media":6054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,33],"tags":[],"class_list":["post-899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing","category-referral-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Want to generate high quality leads? 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