{"id":85,"date":"2020-10-31T12:40:39","date_gmt":"2020-10-31T12:40:39","guid":{"rendered":"https:\/\/referral-factory.com\/learn\/?p=85"},"modified":"2025-04-21T14:53:40","modified_gmt":"2025-04-21T14:53:40","slug":"the-marketing-channel-that-works-in-your-sleep","status":"publish","type":"post","link":"https:\/\/referral-factory.com\/learn\/the-marketing-channel-that-works-in-your-sleep","title":{"rendered":"The Best Marketing Channels Are the Ones That Work in Your Sleep"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>I know I\u2019m not the first to tell you that, as a marketer, it\u2019s getting harder to find marketing channels that generate high-quality leads.&nbsp;<\/p>\n\n\n\n<p>Email marketing, Social Media Marketing, SEO, and the list of marketing channels are endless.&nbsp;<\/p>\n\n\n\n<p>And what do they all require? Active management. Time, energy, and work!&nbsp;<\/p>\n\n\n\n<p>Let\u2019s face it: in 2020, what we need is <em>smarter work. <\/em>Using the same, tired tactics isn\u2019t going to cut it anymore.&nbsp;<\/p>\n\n\n\n<p>You need to figure out a way to make your voice heard. To stand out from the crowd.&nbsp;<\/p>\n\n\n\n<p>So, what if I told you there was a smarter way to generate high-quality leads?<br>What if I told you that out of the endless list of marketing channels out there, there is one that works <em>for you, even while you sleep<\/em>?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>I\u2019m talking about Referral Marketing.<\/strong><\/p>\n<\/div>\n\n\n\n<embed src=\"https:\/\/referral-factory.com\/embed-generate-campaign\" width=\"100%\" height=\"400px\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p><\/p>\n\n\n\n<p>Referral Marketing is where you use your existing customers to generate your new leads, and then you reward them for that new business.&nbsp;<\/p>\n\n\n\n<p>Think of it like this: you manufacture the world\u2019s greatest socks. They\u2019re fuzzy and warm and have awesome designs on the toes. Your customer, Tanya, loves your socks. She buys a pair a week.&nbsp;<\/p>\n\n\n\n<p>Tanya is customer gold. What if you could partner with Tanya to help her save some money and help you bring in new customers?&nbsp;<\/p>\n\n\n\n<p>Maybe every time Tanya refers a new customer, they both get 20% off their order.&nbsp;<\/p>\n\n\n\n<p><em>That\u2019s referral marketing! <\/em>Now you have more business from Tanya and a new customer! And both of them have warm socks for the winter, nice!&nbsp;<\/p>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"referrals-pay-for-themselves\"><strong>Referrals pay for themselves<\/strong><\/h1>\n\n\n\n<p>Referrals are gold. You\u2019re getting high-quality leads from people who already use your product.&nbsp;Without having to pay the high price from other marketing channels.<\/p>\n\n\n\n<p>Don\u2019t believe me? Let\u2019s take a look at some of these stats!&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People referred by friends are 4x more likely to make a purchase<\/li>\n\n\n\n<li>Referred customers have an 18% lower churn rate than non-referrals<\/li>\n\n\n\n<li>Customers referred to <strong>your referral program <\/strong>are 5x more likely to participate&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Look at this: when your customer, Tanya, refers her friend, Michelle to your sock shop, Michelle is 4 times more likely to purchase a pair of socks. And, she\u2019s 18% less likely to stop shopping at your store.&nbsp;<\/p>\n\n\n\n<p>And, if Tanya refers her to your <strong>referral program<\/strong>, she\u2019s 5 times more likely to participate in your program.&nbsp;<\/p>\n\n\n\n<p>Boom. You now have another person generating leads for you.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"referrals-in-your-sleep\"><strong>Referrals in your sleep<\/strong><\/h1>\n\n\n\n<p>This is why I call referral marketing \u201cthe marketing channel that works in your sleep.\u201d&nbsp;<\/p>\n\n\n\n<p>All you have to do is get the ball rolling, and your leads will begin to grow.&nbsp;<\/p>\n\n\n\n<p>It\u2019s definitely an investment (you will start out small), but over time, your leads will grow. And those leads will generate additional leads. You\u2019ll end up with a continuous supply of new, high-quality customers who help you get new business.&nbsp;<\/p>\n\n\n\n<p>And they get a nice reward for bringing you new business. Win-win!<\/p>\n\n\n\n<p>Try it out for yourself &#8211; simply enter your website below<\/p>\n\n\n\n<embed src=\"https:\/\/referral-factory.com\/embed-generate-campaign\" width=\"100%\" height=\"400px\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"everything-you-need-to-launch-your-referral-program\"><strong>Everything you need to launch your referral program<\/strong><\/h1>\n\n\n\n<p>You\u2019re probably thinking, \u201cThat\u2019s awesome.\u201d&nbsp;<br><fontsninja-text id=\"fontsninja-text-647\" class=\"fontsninja-family-rule_montserrat_400_normal\"><\/fontsninja-text><br><fontsninja-text id=\"fontsninja-text-647\" class=\"fontsninja-family-rule_montserrat_400_normal\">But, you might also say, \u201cHow can I set that up? I don\u2019t have the time to create a whole referral campaign.\u201d<\/fontsninja-text><\/p>\n\n\n\n<p>Trust me, it\u2019s not as hard as you think. Let me walk you through it.&nbsp;<\/p>\n<\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/referral-factory.com\/learn\/the-marketing-channel-that-works-in-your-sleep\/#Step_one_Model_your_program\" title=\"Step one: Model your program\">Step one: Model your program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/referral-factory.com\/learn\/the-marketing-channel-that-works-in-your-sleep\/#Step_two_Set_a_reward\" title=\"Step two: Set a reward\">Step two: Set a reward<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/referral-factory.com\/learn\/the-marketing-channel-that-works-in-your-sleep\/#Step_three_Define_your_terms\" title=\"Step three: Define your terms\">Step three: Define your terms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/referral-factory.com\/learn\/the-marketing-channel-that-works-in-your-sleep\/#Step_four_Get_the_word_out\" title=\"Step four: Get the word out\">Step four: Get the word out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/referral-factory.com\/learn\/the-marketing-channel-that-works-in-your-sleep\/#Get_started_with_Referral_Factory\" title=\"Get started with Referral Factory\">Get started with Referral Factory<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"step-one-model-your-program\"><span class=\"ez-toc-section\" id=\"Step_one_Model_your_program\"><\/span>Step one: Model your program<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The first thing you\u2019re going to do is to get some inspiration for your referral program. There are 1000s of companies using very successful referral systems, so why not borrow from the best? In need of some ideas? Check out our<a href=\"https:\/\/referral-factory.com\/learn\/\"> Referral Program Hall of Fame<\/a> to spark your creativity.&nbsp;<\/p>\n\n\n\n<p>Odds are, there\u2019ll be a program that works for you. From there, you can mix and match and customize each step of the program to your needs, but an existing template is a great start!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-two-set-a-reward\"><span class=\"ez-toc-section\" id=\"Step_two_Set_a_reward\"><\/span>Step two: Set a reward<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Everybody loves a reward! It\u2019s important to make your customers feel valued and appreciated, especially since you\u2019re entering into a mutually beneficial relationship.&nbsp;<\/p>\n\n\n\n<p>You don\u2019t have to shell out a tremendous amount of money (decide which rewards are right for your business), but it\u2019s important to make your customer feel valued. This isn\u2019t a coupon &#8212; this is a reward for bringing you new business.&nbsp;<\/p>\n\n\n\n<p>Also, decide if you want to do a single or dual (double-sided) reward. A single reward is straightforward: your referrer gets a reward.&nbsp;<\/p>\n\n\n\n<p>A dual reward rewards both your referrer and their new business. So when your customer Gordon refers his friend Barrett, both of them get a reward.&nbsp;<br><br>This is more attractive but more costly. It\u2019s up to you to decide which strategy you\u2019ll take.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-three-define-your-terms\"><span class=\"ez-toc-section\" id=\"Step_three_Define_your_terms\"><\/span>Step three: Define your terms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No, this isn\u2019t a high school English essay, it\u2019s just good business.&nbsp;<\/p>\n\n\n\n<p>You need to define what a successful referral is.&nbsp;<\/p>\n\n\n\n<p>Set very clear, unambiguous rules for success so your customers are very clear on when they get the reward. Less confusion = fewer headaches.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-four-get-the-word-out\"><span class=\"ez-toc-section\" id=\"Step_four_Get_the_word_out\"><\/span>Step four: Get the word out<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now you have to tell your customers about your referral program.&nbsp;Check out our article on <a href=\"https:\/\/referral-factory.com\/learn\/influencer-tracking\">influencer tracking<\/a> too, it will show you how you can use the same campaign to track both customer and influencer referrals! <\/p>\n\n\n\n<p><fontsninja-text id=\"fontsninja-text-679\" class=\"fontsninja-family-rule_montserrat_400_normal\">What\u2019s that mean?&nbsp;<\/fontsninja-text><\/p>\n\n\n\n<p>It means building terms pages, writing copy for the program, and figuring out how to send your customers all those referral links.&nbsp;<\/p>\n\n\n\n<p>And, of course, tracking their successes.&nbsp;<\/p>\n\n\n\n<p><em>Wait a second, didn\u2019t you say this was going to be easy?&nbsp;<\/em><\/p>\n\n\n\n<p>Yes\u2026 well, it can be.&nbsp;<\/p>\n\n\n\n<p>This is the part where most referral programs run into trouble. It can be really hard to launch a program from the ground up once you get into the weeds.&nbsp;<\/p>\n\n\n\n<p>But that\u2019s why we built the Referral Factory.&nbsp;<\/p>\n\n\n\n<p>Referral Factory takes this load off of your shoulders. It helps you set up the nitty-gritty of the referral program, allowing you to execute easy-to-customize <a href=\"https:\/\/referral-factory.com\/\">referral marketing<\/a>.&nbsp;<\/p>\n\n\n\n<p>You select from 1000s of preexisting <a href=\"https:\/\/referral-factory.com\/learn\/9-successful-referral-program-templates-that-you-can-copy\">templates<\/a>, choose your own rewards, customize with your own branding, and then let <a href=\"https:\/\/referral-factory.com\/\">Referral Factory\u2019s software<\/a> do the heavy lifting.&nbsp;<\/p>\n\n\n\n<p>No coding, no complicated backend.&nbsp;&nbsp;<\/p>\n\n\n\n<p>And then the program works for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-started-with-referral-factory\"><span class=\"ez-toc-section\" id=\"Get_started_with_Referral_Factory\"><\/span>Get started with Referral Factory<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ready to take the plunge? Want to generate leads while you sleep?&nbsp;<\/p>\n\n\n\n<p>Ready to market smarter to stand out from the crowd?<\/p>\n\n\n\n<p><strong>Sign up <\/strong>to build your own referral program with Referral Factory. It takes literally five minutes.<\/p>\n\n\n\n<p>It\u2019s great software that empowers marketers to convert their customers into business partners.&nbsp;<\/p>\n\n\n\n<p>Win-win.&nbsp;<\/p>\n\n\n\n<embed src=\"https:\/\/referral-factory.com\/embed-generate-campaign\" width=\"100%\" height=\"400px\"\/>\n","protected":false},"excerpt":{"rendered":"I know I\u2019m not the first to tell you that, as a marketer, it\u2019s getting...","protected":false},"author":1,"featured_media":6678,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,33],"tags":[144,39],"class_list":["post-85","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing","category-referral-marketing","tag-grow-your-business","tag-referral-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - 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