{"id":8450,"date":"2024-10-09T05:31:00","date_gmt":"2024-10-09T05:31:00","guid":{"rendered":"https:\/\/referral-factory.com\/learn\/?p=8450"},"modified":"2025-03-19T11:47:57","modified_gmt":"2025-03-19T11:47:57","slug":"double-sided-referral-program","status":"publish","type":"post","link":"https:\/\/referral-factory.com\/learn\/double-sided-referral-program","title":{"rendered":"What Is A Double Sided Referral Program? [With Examples]"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8450\" class=\"elementor elementor-8450\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34701d54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34701d54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44e34e4c\" data-id=\"44e34e4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bcbf8d8 elementor-widget elementor-widget-text-editor\" data-id=\"2bcbf8d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Not many people know this, but one of the most cost-effective ways to boost your marketing performance is to make your happy customers\u2026 a part of your marketing team. No exaggerations!&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Implementing a referral program is usually a great way to tap into the power and love of an existing customer base. After all, who knows your brand better than the people who\u2019ve tried and tested it out?&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>And, if you want to make the most of a&nbsp;<a href=\"https:\/\/referral-factory.com\/learn\/how-to-create-a-referral-program\" target=\"_blank\" rel=\"noopener\">client referral program<\/a>, we have one simple piece of advice \u2013 make it a <strong>double-sided<\/strong> referral program.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Why is this our Number 1 tip? Double-sided referral programs might just be the single most effective tactic in referral marketing.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>This might sound like a strong statement, but research proves it. Over 90% of all referral programs run on Referral Factory are double-sided. Why? Because they work best. And if, on top of that, you add an effective <a href=\"https:\/\/referral-factory.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">referral software<\/a>, you can expect the highest marketing results.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Let\u2019s get deeper into this topic and learn what are some best practices for those who want to tap into the power of the double-sided referral programs.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:html --><\/p>\n<p><embed src=\"https:\/\/referral-factory.com\/embed-generate-campaign\" width=\"100%\" height=\"400px\"><\/p>\n<p><!-- \/wp:html --><!-- wp:spacer {\"height\":\"56px\"} --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 56px;\" aria-hidden=\"true\">&nbsp;<\/div>\n<p><!-- \/wp:spacer --><!-- wp:heading --><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/referral-factory.com\/learn\/double-sided-referral-program\/#Double-Sided_Referral_Programs_What_You_Need_to_Know\" title=\"Double-Sided Referral Programs: What You Need to Know\">Double-Sided Referral Programs: What You Need to Know<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/referral-factory.com\/learn\/double-sided-referral-program\/#The_Psychology_Behind_What_Makes_Double-Sided_Referrals_Work\" title=\"The Psychology Behind What Makes Double-Sided Referrals Work\">The Psychology Behind What Makes Double-Sided Referrals Work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/referral-factory.com\/learn\/double-sided-referral-program\/#Double-Sided_Strategies_That_Work_Specific_Examples_for_Your_Business\" title=\"Double-Sided Strategies That Work: Specific Examples for Your Business\">Double-Sided Strategies That Work: Specific Examples for Your Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/referral-factory.com\/learn\/double-sided-referral-program\/#What_to_Consider_When_Building_a_Double_Sided_Referral_Program_5_Key_Tips\" title=\"What to Consider When Building a Double Sided Referral Program: 5 Key Tips\">What to Consider When Building a Double Sided Referral Program: 5 Key Tips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/referral-factory.com\/learn\/double-sided-referral-program\/#How_to_Set_Up_a_Double-Sided_Referral_Program_with_Referral_Factory\" title=\"How to Set Up a Double-Sided Referral Program with Referral Factory\">How to Set Up a Double-Sided Referral Program with Referral Factory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/referral-factory.com\/learn\/double-sided-referral-program\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-double-sided-referral-programs-what-you-need-to-know\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Double-Sided_Referral_Programs_What_You_Need_to_Know\"><\/span>Double-Sided Referral Programs: What You Need to Know<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Let\u2019s start with the fundamentals \u2013 how does a double or two-sided referral program work? There are 3 essential steps to it:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list {\"ordered\":true} --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\"><!-- wp:list-item --><\/ol>\n<\/li>\n<\/ol>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li>Your existing clients refer your business to their friends, family, colleagues, etc.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li>When the friend they bring in converts (by becoming a paying customer in their own right, for example), both the person referring (i.e., your existing client) and the person invited (i.e., their friend) get rewarded. This referral reward can be anything from discounts and free trials to cash rewards and Amazon vouchers.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li>As a result, your referral program participants get some bonuses while you acquire new customers (not just leads!) at a lower cost compared to most other marketing tactics.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>To understand how the double-sided referral program works, we first have to get clear that the reward structure for your referral programs can be:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Single-sided<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Double-sided<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>Now, what\u2019s the difference between the two?&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Single-sided referral programs<\/strong>, by default, mean that only one group of participants is incentivized. It can be either a person referring or a person invited, but in most cases, it\u2019s the person referring. This type of referral program is common in affiliate marketing.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Double-sided referral programs<\/strong>, on the other hand, always reward both the person referring and the person invited. It&#8217;s a reciprocal system where everyone wins:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\ud83e\uddd1\u200d\ud83d\udcbc <strong>Referrers<\/strong> feel good about sharing their positive experiences and earn rewards for doing so.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\ud83e\uddd1\u200d\ud83e\udd1d\u200d\ud83e\uddd1 <strong>Referred friends<\/strong> get introduced to a brand they might love and enjoy a special welcome offer.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\ud83d\udcc8 <strong>Businesses <\/strong>acquire new customers at a lower cost and strengthen relationships with existing ones.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":8451,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1754\" height=\"1885\" class=\"wp-image-8451\" src=\"https:\/\/referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/what-is-a-double-sided-referral-program-referral-marketing-tips-referral-factory.webp\" alt=\"what is a double sided referral program? referral marketing tips referral factory\" srcset=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/what-is-a-double-sided-referral-program-referral-marketing-tips-referral-factory.webp 1754w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/what-is-a-double-sided-referral-program-referral-marketing-tips-referral-factory-279x300.webp 279w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/what-is-a-double-sided-referral-program-referral-marketing-tips-referral-factory-953x1024.webp 953w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/what-is-a-double-sided-referral-program-referral-marketing-tips-referral-factory-768x825.webp 768w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/what-is-a-double-sided-referral-program-referral-marketing-tips-referral-factory-1429x1536.webp 1429w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/what-is-a-double-sided-referral-program-referral-marketing-tips-referral-factory-1906x2048.webp 1906w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/what-is-a-double-sided-referral-program-referral-marketing-tips-referral-factory-140x150.webp 140w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/what-is-a-double-sided-referral-program-referral-marketing-tips-referral-factory-100x107.webp 100w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/what-is-a-double-sided-referral-program-referral-marketing-tips-referral-factory-326x350.webp 326w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/what-is-a-double-sided-referral-program-referral-marketing-tips-referral-factory-788x846.webp 788w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>A double sided referral program is a great way to boost customers acquisition &#8211; if you&#8217;re ready to try it, then enter your website below and start building your referral program!<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:html --><\/p>\n<p><embed src=\"https:\/\/referral-factory.com\/embed-generate-campaign\" width=\"100%\" height=\"400px\"><\/p>\n<p><!-- \/wp:html --><!-- wp:spacer {\"height\":\"65px\"} --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 65px;\" aria-hidden=\"true\">&nbsp;<\/div>\n<p><!-- \/wp:spacer --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 id=\"the-psychology-behind-what-makes-double-sided-referrals-work\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Psychology_Behind_What_Makes_Double-Sided_Referrals_Work\"><\/span>The Psychology Behind What Makes Double-Sided Referrals Work<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Okay, so there are no doubts about the effectiveness of <a href=\"https:\/\/referral-factory.com\/learn\/what-is-referral-marketing\">referral marketing<\/a>. In the end, 92% of consumers rely on recommendations from the people they know (according to <a href=\"https:\/\/referral-factory.com\/referral-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">referral marketing statistics<\/a>).&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The logic is simple \u2013 if your purchase is driven by your family or friends who have tried a product or service, you are more likely to trust that company. Plus, if this business offers referral rewards, it really boosts customer loyalty.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Double-sided referral programs bring all those effects one step further. Often, this approach to rewarding holds a true secret to a successful referral.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Don\u2019t get us wrong \u2013 single-sided campaigns are also effective. But, on average, they bring less notable results. All in all, it is understandable \u2013 one party isn\u2019t fully incentivized, so their motivation might be weaker.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>But what exactly is it about double-sided referral programs that make them better? It&#8217;s simple psychology:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"reason-1-reciprocity-means-you-give-and-get\" class=\"wp-block-heading\">Reason #1: Reciprocity Means You Give and Get<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Your clients might feel a little awkward profiting off their friends, and this is especially the case when it comes to higher-ticket purchases and&nbsp;<a href=\"https:\/\/referral-factory.com\/learn\/how-to-build-a-b2b-referral-program-that-actually-works-a-step-by-step-guide\" target=\"_blank\" rel=\"noopener\">B2B referrals<\/a>. But a double-sided reward structure means the benefit is reciprocal!&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The referrer might be gaining a little something for making the referral, but they also get to share a special offer with their network.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>And often, the social standing that comes with being able to give their network access to that deal is a greater motivation than the value of the reward you\u2019re able to offer!<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"reason-2-people-love-gifts\" class=\"wp-block-heading\">Reason #2: People Love Gifts&nbsp;<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>People love getting free cool stuff, right? And the best thing about the two sided referral program is that everyone gets something. That\u2019s how the whole experience becomes more enjoyable for every participant.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>An important detail to keep in mind, though, is that you have to choose the right referral rewards that are useful and relatable. For example, if you sell a seasonal product that people don\u2019t buy regularly, giving them a discount for their next purchase won\u2019t be too attractive. But if, instead, you give them an Amazon voucher, for instance, they might be much more excited and motivated to find a new client for your business.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"reason-3-it-s-a-shared-experience\" class=\"wp-block-heading\">Reason #3: It\u2019s A Shared Experience<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>There is one especially beautiful aspect of the double-sided referral programs. When you are rewarding both parties, you create a sense of shared experience and belonging within your customer base.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>This fosters loyalty and encourages further engagement within the community you&#8217;re building. This is exactly why referral programs are known not only as a means to generate high-quality leads but can also increase customer retention!<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"reason-4-referral-program-gamification\" class=\"wp-block-heading\">Reason #4: Referral Program Gamification&nbsp;<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>This one is a less obvious advantage of a double-sided referral program. Double-sided programs introduce a gamification element, making the referral process more engaging and fun.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The act of sharing, earning rewards, and potentially spreading success stories with friends creates a sense of accomplishment and satisfaction. This motivates both referrers and their friends to actively participate and contribute to the program&#8217;s success.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"reason-5-double-sided-rewards-improve-trust\" class=\"wp-block-heading\">Reason #5: Double-sided Rewards Improve Trust<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Last but not least, when people we know recommend something, we tend to be \u2018off guard\u2019 because we know that no one is trying to sell us anything, unlike a Google ad. It adds a layer of trust and makes people more likely to try your product or service.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Recommendations from trusted friends or our loved ones hold immense weight. And when both of you get rewarded for getting a product or a service you like, isn\u2019t that the best scenario ever?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:html --><\/p>\n<p><embed src=\"https:\/\/referral-factory.com\/embed-generate-campaign\" width=\"100%\" height=\"400px\"><\/p>\n<p><!-- \/wp:html --><!-- wp:spacer {\"height\":\"54px\"} --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 54px;\" aria-hidden=\"true\">&nbsp;<\/div>\n<p><!-- \/wp:spacer --><!-- wp:heading --><\/p>\n<h2 id=\"double-sided-strategies-that-work-specific-examples-for-your-business\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Double-Sided_Strategies_That_Work_Specific_Examples_for_Your_Business\"><\/span>Double-Sided Strategies That Work: Specific Examples for Your Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Before we get into the practical strategies, let\u2019s try to understand how successful referral rewards work and the mechanics behind them.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Of course, the first crucial pillar is the motivation of your existing customers. When you offer a referral reward for BOTH existing and new customers, you encourage them to support you. Besides, a referral program shows your clients that you value them.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>While specifics may differ, the core mechanics of a double-sided referral program translate across various industries.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Here are some examples of great double-sided programs\u2026 (P.S. We\u2019ve turned each of these into a referral program template that you can copy and use as the basis for your referral program!)<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"example-1-airtable-s-give-20-get-10-referral-program\" class=\"wp-block-heading\">Example #1: Airtable\u2019s Give 20% Get $10 Referral Program<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/www.airtable.com\/partners\" target=\"_blank\" rel=\"noreferrer noopener\">Airtable<\/a> is an app builder that offers $10 in credit for every person you refer while your friend gets a 20% discount. You will only receive credit when the person you invite signs up and verifies their email. You can use this credit to upgrade a workspace to one of the premium plans.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":8452,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1500\" height=\"1055\" class=\"wp-image-8452\" src=\"https:\/\/referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/airtable-s-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory.webp\" alt=\"airtable's double-sided referral program example give and get referral marketing referral factory\" srcset=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/airtable-s-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory.webp 1500w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/airtable-s-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-300x211.webp 300w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/airtable-s-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-1024x720.webp 1024w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/airtable-s-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-768x540.webp 768w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/airtable-s-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-1536x1080.webp 1536w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/airtable-s-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-2048x1440.webp 2048w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/airtable-s-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-213x150.webp 213w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/airtable-s-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-100x70.webp 100w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/airtable-s-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-498x350.webp 498w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/airtable-s-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-788x554.webp 788w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p>\ud83d\udc49 <a href=\"https:\/\/referral-factory.com\/referral-program-templates\/airtable\/qIbU2Z\/preview\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to use their referral program as a template.<\/a><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"example-2-freeagent-s-give-and-get-10-forever-referral-program\" class=\"wp-block-heading\">Example #2: FreeAgent\u2019s Give and Get 10% Forever Referral Program<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/support.freeagent.com\/hc\/en-gb\/articles\/115001218770-How-to-find-and-share-your-FreeAgent-referral-link#:~:text=Earn%20and%20share%20discounts%20for,as%20they%20remain%20a%20subscriber.\" target=\"_blank\" rel=\"noreferrer noopener\">FreeAgent<\/a> is online accounting software made specifically for freelancers, small business owners, and their accountants. Every person who subscribes to FreeAgent using a unique <a href=\"https:\/\/referral-factory.com\/learn\/how-to-create-a-referral-link-a-step-by-step-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">referral link<\/a> will get a 30-day free trial.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>If they subscribe at the end of their trial, both the person referring and the person invited earn 10% off subscriptions for as long as they remain subscribed (i.e., forever).<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":8453,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1500\" height=\"1055\" class=\"wp-image-8453\" src=\"https:\/\/referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/freeagent-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory.webp\" alt=\"freeagent double-sided referral program example give and get referral marketing referral factory\" srcset=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/freeagent-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory.webp 1500w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/freeagent-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-300x211.webp 300w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/freeagent-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-1024x720.webp 1024w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/freeagent-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-768x540.webp 768w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/freeagent-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-1536x1080.webp 1536w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/freeagent-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-2048x1440.webp 2048w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/freeagent-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-213x150.webp 213w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/freeagent-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-100x70.webp 100w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/freeagent-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-498x350.webp 498w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/freeagent-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-788x554.webp 788w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p>\ud83d\udc49 <a href=\"https:\/\/referral-factory.com\/referral-program-templates\/free-agent\/XJb72A\/preview\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to use their referral program as a template<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"example-3-expensify-s-give-a-free-trial-and-earn-250-referral-program\" class=\"wp-block-heading\">Example #3: Expensify\u2019s Give A Free Trial and Earn $250 Referral Program<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/help.expensify.com\/articles\/expensify-classic\/get-paid-back\/Referral-Program\" target=\"_blank\" rel=\"noreferrer noopener\">Expensify<\/a> is a platform that helps to manage your company&#8217;s spend \u2014 from receipt scanning and expense management to paying bills and making bookings.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Every time a person referring brings a new user into the platform, they will earn $250. And the new customers (their friends) can try the software for free.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":8454,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1055\" class=\"wp-image-8454\" src=\"https:\/\/referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/expensify-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory.webp\" alt=\"expensify double-sided referral program example give and get referral marketing referral factory\" srcset=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/expensify-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory.webp 1500w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/expensify-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-300x211.webp 300w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/expensify-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-1024x720.webp 1024w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/expensify-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-768x540.webp 768w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/expensify-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-1536x1080.webp 1536w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/expensify-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-2048x1440.webp 2048w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/expensify-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-213x150.webp 213w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/expensify-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-100x70.webp 100w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/expensify-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-498x350.webp 498w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/expensify-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-788x554.webp 788w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p>\ud83d\udc49 <a href=\"https:\/\/referral-factory.com\/referral-program-templates\/expensify\/JIpBGq\/preview\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to use their referral program as a template<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:html --><\/p>\n<p><embed src=\"https:\/\/referral-factory.com\/embed-generate-campaign\" width=\"100%\" height=\"400px\"><\/p>\n<p><!-- \/wp:html --><!-- wp:spacer {\"height\":\"67px\"} --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 67px;\" aria-hidden=\"true\">&nbsp;<\/div>\n<p><!-- \/wp:spacer --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"example-4-fabletics-vip-double-sided-referral-program\" class=\"wp-block-heading\">Example #4: Fabletics VIP Double-Sided Referral Program<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/www.fabletics.com\/friends\" target=\"_blank\" rel=\"noreferrer noopener\">Fabletics<\/a> is a clothing and accessories brand that offers a wide variety of high-quality and affordable activewear.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Users can refer friends to become VIP members and get $40 in store credit when they sign up using your unique link. At the same time, their friends get access to the 20-50% off everything.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":8455,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1055\" class=\"wp-image-8455\" src=\"https:\/\/referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/fabletics-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory.webp\" alt=\"fabletics double-sided referral program example give and get referral marketing referral factory\" srcset=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/fabletics-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory.webp 1500w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/fabletics-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-300x211.webp 300w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/fabletics-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-1024x720.webp 1024w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/fabletics-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-768x540.webp 768w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/fabletics-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-1536x1080.webp 1536w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/fabletics-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-2048x1440.webp 2048w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/fabletics-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-213x150.webp 213w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/fabletics-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-100x70.webp 100w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/fabletics-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-498x350.webp 498w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/fabletics-double-sided-referral-program-example-give-and-get-referral-marketing-referral-factory-788x554.webp 788w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p>\ud83d\udc49 <a href=\"https:\/\/referral-factory.com\/referral-program-templates\/fabletics\/sW2DUs\/preview\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to use their referral program as a template<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>In any case, a double-sided referral program creates a mutually beneficial cycle: referrers are incentivized to spread the word, referred friends are more likely to join, and businesses acquire new customers while strengthening existing relationships. Win-win-win!&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 id=\"what-to-consider-when-building-a-double-sided-referral-program-5-key-tips\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_to_Consider_When_Building_a_Double_Sided_Referral_Program_5_Key_Tips\"><\/span>What to Consider When Building a Double Sided Referral Program: 5 Key Tips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Crafting an effective double-sided referral program requires careful planning:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"tip-1-define-your-goals\" class=\"wp-block-heading\">Tip #1\ufe0f: Define Your Goals&nbsp;<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>What do you hope to achieve with your program? Increased sales, brand awareness, or customer engagement? Align your rewards and strategy with your goals, and create a campaign based on them. Remember that your referral program has to make sense financially.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"tip-2-choose-tangible-rewards\" class=\"wp-block-heading\">Tip #2\ufe0f: Choose Tangible Rewards&nbsp;<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Your referral reward should be attractive and relevant to your target audience. If you offer something they don&#8217;t need, your program might be less successful. You can consider paying your existing and newly referred customers in your own currency (e.g., discounts, free trials, loyalty points, or exclusive content).&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Nevertheless, keep in mind that a cash reward and vouchers tend to be more appealing to people. And remember that you know your customers best, so offer what they would really care about. And as two-sided referral incentives work the best, don\u2019t forget about any of the participants when assigning rewards.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"tip-3-decide-on-a-conversion\" class=\"wp-block-heading\">Tip #3\ufe0f: Decide On A Conversion<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>One more thing to keep in mind \u2013 how do you define successful referrals? Those are the ones who convert. A conversion is basically the action your referral program participants do in exchange for the reward. The options might include anything from signing up for a newsletter to spending $X with you.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"tip-4-communicate-clearly\" class=\"wp-block-heading\">Tip #4\ufe0f: Communicate Clearly&nbsp;<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Ensure both the referrer and the newly referred customer understand the program details, terms, and how to claim their rewards. Complicated, unclear, or vague communication can make people give up on your referral program and quickly forget about it.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"tip-5-track-and-analyze\" class=\"wp-block-heading\">Tip #5\ufe0f: Track and Analyze&nbsp;<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Monitor your program&#8217;s performance and gather data on participation, reward redemption, and customer behavior. Use these insights to optimize your program over time.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>To accomplish that, you will need a referral link and a proper referral program system in order to know who referred whom, what referred customers converted, and when to start rewarding customers.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:html --><\/p>\n<p><embed src=\"https:\/\/referral-factory.com\/embed-generate-campaign\" width=\"100%\" height=\"400px\"><\/p>\n<p><!-- \/wp:html --><!-- wp:spacer {\"height\":\"53px\"} --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 53px;\" aria-hidden=\"true\">&nbsp;<\/div>\n<p><!-- \/wp:spacer --><!-- wp:heading --><\/p>\n<h2 id=\"how-to-set-up-a-double-sided-referral-program-with-referral-factory\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Set_Up_a_Double-Sided_Referral_Program_with_Referral_Factory\"><\/span>How to Set Up a Double-Sided Referral Program with Referral Factory<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Thanks to Referral Factory, making a referral program that works for both parties doesn&#8217;t have to be complicated. On the contrary \u2013 it is extremely easy.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>You get a variety of subscription plans and ready-made <a href=\"https:\/\/referral-factory.com\/referral-program-templates\" target=\"_blank\" rel=\"noreferrer noopener\">referral program templates<\/a> to help you jump-start your referral program effortlessly. You can also build a campaign from scratch! All you have to do is customize the design and copy to look 100% on-brand and spread the word about it.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Now, let\u2019s go through the process of the referral program creation step-by-step.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"h-create-a-double-sided-referral-program-step-by-step\" class=\"wp-block-heading\">Create A Double-Sided Referral Program: Step-By-Step<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p><strong>Step 1:<\/strong> Log in to your account (If you don\u2019t have one, you can start a free 15-day trial <a href=\"https:\/\/referral-factory.com\/user\/register\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>).&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Step 2: <\/strong>Go to the <strong>Campaigns<\/strong> tab. There, you can choose to either build a referral program from scratch or a template.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":8456,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2556\" height=\"1356\" class=\"wp-image-8456\" src=\"https:\/\/referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/create-a-double-sided-referral-program-referral-marketing-software-referral-factory.webp\" alt=\"create a double-sided referral program referral marketing software referral factory\" srcset=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/create-a-double-sided-referral-program-referral-marketing-software-referral-factory.webp 2556w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/create-a-double-sided-referral-program-referral-marketing-software-referral-factory-300x159.webp 300w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/create-a-double-sided-referral-program-referral-marketing-software-referral-factory-1024x543.webp 1024w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/create-a-double-sided-referral-program-referral-marketing-software-referral-factory-767x407.webp 767w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/create-a-double-sided-referral-program-referral-marketing-software-referral-factory-1536x815.webp 1536w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/create-a-double-sided-referral-program-referral-marketing-software-referral-factory-2048x1086.webp 2048w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/create-a-double-sided-referral-program-referral-marketing-software-referral-factory-283x150.webp 283w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/create-a-double-sided-referral-program-referral-marketing-software-referral-factory-100x53.webp 100w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/create-a-double-sided-referral-program-referral-marketing-software-referral-factory-660x350.webp 660w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/create-a-double-sided-referral-program-referral-marketing-software-referral-factory-788x418.webp 788w\" sizes=\"(max-width: 2556px) 100vw, 2556px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p><strong>Step 3<\/strong> <strong>\/ Option 1:<\/strong> If you want to build your campaign from scratch, click the <strong>Create A Campaign<\/strong> button.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Next, you will be asked to choose a <strong>Campaign Name<\/strong> and choose <strong>Campaign Language<\/strong>. You also have an option of switching a toggle on to get AI to help create your referral campaign.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":8457,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"625\" class=\"wp-image-8457\" src=\"https:\/\/referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/build-a-double-sided-referral-campaign-referral-marketing-software-referral-factory.webp\" alt=\"build a double-sided referral campaign referral marketing software referral factory\" srcset=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/build-a-double-sided-referral-campaign-referral-marketing-software-referral-factory.webp 1036w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/build-a-double-sided-referral-campaign-referral-marketing-software-referral-factory-300x181.webp 300w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/build-a-double-sided-referral-campaign-referral-marketing-software-referral-factory-1024x618.webp 1024w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/build-a-double-sided-referral-campaign-referral-marketing-software-referral-factory-767x463.webp 767w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/build-a-double-sided-referral-campaign-referral-marketing-software-referral-factory-1536x927.webp 1536w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/build-a-double-sided-referral-campaign-referral-marketing-software-referral-factory-2048x1236.webp 2048w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/build-a-double-sided-referral-campaign-referral-marketing-software-referral-factory-249x150.webp 249w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/build-a-double-sided-referral-campaign-referral-marketing-software-referral-factory-100x60.webp 100w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/build-a-double-sided-referral-campaign-referral-marketing-software-referral-factory-580x350.webp 580w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/build-a-double-sided-referral-campaign-referral-marketing-software-referral-factory-788x475.webp 788w\" sizes=\"(max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p>After clicking <strong>Next<\/strong>, you\u2019ll move to the design stage. Upload your logo and choose a color palette. If you want to go one step further, go to <strong>Advanced<\/strong> settings to adjust your fonts, change the background, and modify the button.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":8458,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1476\" height=\"1208\" class=\"wp-image-8458\" src=\"https:\/\/referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/build-a-custom-referral-program-design-settings-referral-factory-software.webp\" alt=\"build a custom referral program design settings referral factory software\" srcset=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/build-a-custom-referral-program-design-settings-referral-factory-software.webp 1476w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/build-a-custom-referral-program-design-settings-referral-factory-software-300x246.webp 300w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/build-a-custom-referral-program-design-settings-referral-factory-software-1024x838.webp 1024w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/build-a-custom-referral-program-design-settings-referral-factory-software-767x628.webp 767w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/build-a-custom-referral-program-design-settings-referral-factory-software-1536x1257.webp 1536w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/build-a-custom-referral-program-design-settings-referral-factory-software-2048x1676.webp 2048w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/build-a-custom-referral-program-design-settings-referral-factory-software-183x150.webp 183w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/build-a-custom-referral-program-design-settings-referral-factory-software-100x82.webp 100w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/build-a-custom-referral-program-design-settings-referral-factory-software-428x350.webp 428w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/build-a-custom-referral-program-design-settings-referral-factory-software-788x644.webp 788w\" sizes=\"(max-width: 1476px) 100vw, 1476px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p><strong>Step 3<\/strong> <strong>\/ Option 2: <\/strong>If you want to build your campaign with a template, click <strong>Browse Templates<\/strong>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>You will be redirected to a page with a selection of templates for nearly any industry. Choose the one that fits your needs and click <strong>Use Template<\/strong>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":8459,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1363\" class=\"wp-image-8459\" src=\"https:\/\/referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-program-templates-referral-factory-referral-marketing-software-scaled.webp\" alt=\"referral program templates referral factory referral marketing software\" srcset=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-program-templates-referral-factory-referral-marketing-software-scaled.webp 2560w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-program-templates-referral-factory-referral-marketing-software-300x160.webp 300w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-program-templates-referral-factory-referral-marketing-software-1024x545.webp 1024w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-program-templates-referral-factory-referral-marketing-software-766x408.webp 766w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-program-templates-referral-factory-referral-marketing-software-1536x818.webp 1536w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-program-templates-referral-factory-referral-marketing-software-2048x1090.webp 2048w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-program-templates-referral-factory-referral-marketing-software-282x150.webp 282w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-program-templates-referral-factory-referral-marketing-software-100x53.webp 100w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-program-templates-referral-factory-referral-marketing-software-657x350.webp 657w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-program-templates-referral-factory-referral-marketing-software-788x419.webp 788w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p>Next, you will be asked to write a <strong>Campaign Name<\/strong> and choose <strong>Campaign Language<\/strong>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Step 4:<\/strong> Now, you will be redirected to the referral campaign builder (whether you\u2019re building your referral program from scratch or with a template).<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":8459,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1363\" class=\"wp-image-8459\" src=\"https:\/\/referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-program-templates-referral-factory-referral-marketing-software-scaled.webp\" alt=\"build a double-sided referral program fully automated referral software referral factory\" srcset=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-program-templates-referral-factory-referral-marketing-software-scaled.webp 2560w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-program-templates-referral-factory-referral-marketing-software-300x160.webp 300w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-program-templates-referral-factory-referral-marketing-software-1024x545.webp 1024w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-program-templates-referral-factory-referral-marketing-software-766x408.webp 766w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-program-templates-referral-factory-referral-marketing-software-1536x818.webp 1536w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-program-templates-referral-factory-referral-marketing-software-2048x1090.webp 2048w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-program-templates-referral-factory-referral-marketing-software-282x150.webp 282w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-program-templates-referral-factory-referral-marketing-software-100x53.webp 100w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-program-templates-referral-factory-referral-marketing-software-657x350.webp 657w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-program-templates-referral-factory-referral-marketing-software-788x419.webp 788w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p>Here, you will have to go through the following steps:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list {\"ordered\":true} --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\"><!-- wp:list-item --><\/ol>\n<\/li>\n<\/ol>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li><strong>Create a Page for the Person Referring<\/strong> (Specify the conditions of your referral program for your current customers) IMPORTANT: These pages are optional! You can also <a href=\"https:\/\/help.referral-factory.com\/how-to-bypass-the-pages-for-the-person-referring\" target=\"_blank\" rel=\"noreferrer noopener\">enroll your customers in your referral program without them needing to register<\/a> for their referral links.&nbsp;<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li><strong>Create a Page for the Person Invited<\/strong> (Specify the conditions for the referred customers.)<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li><strong>Settings<\/strong> (Set the details of your referral campaign \u2013 e.g., campaign\u2019s start and end date, referral limits, etc.)<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li><strong>Integrations<\/strong> (If needed, choose one of many integrations we offer, like Zapier, HubSpot, Stripe, Zoho, Salesforce, Pipedrive, etc. These help you to automate your referral program)<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li><strong>Email Notifications<\/strong> (Set up the emails participants get when they interact with your referral program .)<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li><strong>Promote Your Campaign<\/strong> (Choose any of the countless options to spread the word about your newly created referral program. For truly successful referral programs, we recommend using all the communication channels you have at your disposal.)<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>And you are done with setting up the campaign! That was easy, right?&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Next, you will have to set up the rewards for each participant: one for the person referring and one for the person invited. But it will take just a moment, as you already have your referral campaign in place.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"h-set-up-automatic-rewards-for-the-person-referring-and-the-person-invited-step-by-step\" class=\"wp-block-heading\">Set Up Automatic Rewards For The Person Referring And The Person Invited: Step-By-Step<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p><strong>Step 1:<\/strong> Go to the <strong>Rewards<\/strong> tab and click<strong> Add New Reward<\/strong>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":8460,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1682\" height=\"940\" class=\"wp-image-8460\" src=\"https:\/\/referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-rewards-double-sided-referral-program-referral-factory-marketing-software.webp\" alt=\"referral rewards double-sided referral program referral factory marketing software\" srcset=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-rewards-double-sided-referral-program-referral-factory-marketing-software.webp 1682w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-rewards-double-sided-referral-program-referral-factory-marketing-software-300x168.webp 300w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-rewards-double-sided-referral-program-referral-factory-marketing-software-1024x572.webp 1024w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-rewards-double-sided-referral-program-referral-factory-marketing-software-768x429.webp 768w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-rewards-double-sided-referral-program-referral-factory-marketing-software-1536x858.webp 1536w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-rewards-double-sided-referral-program-referral-factory-marketing-software-2048x1145.webp 2048w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-rewards-double-sided-referral-program-referral-factory-marketing-software-268x150.webp 268w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-rewards-double-sided-referral-program-referral-factory-marketing-software-100x56.webp 100w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-rewards-double-sided-referral-program-referral-factory-marketing-software-626x350.webp 626w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-rewards-double-sided-referral-program-referral-factory-marketing-software-788x440.webp 788w\" sizes=\"(max-width: 1682px) 100vw, 1682px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p>Step 2: Name your reward, connect it to your campaign, and select <strong>Person Referring<\/strong> (your existing client).<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":8461,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1684\" height=\"942\" class=\"wp-image-8461\" src=\"https:\/\/referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software.webp\" alt=\"double-sided referral rewards program referral factory marketing software\" srcset=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software.webp 1684w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-300x168.webp 300w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-1024x573.webp 1024w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-767x429.webp 767w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-1536x859.webp 1536w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-2048x1146.webp 2048w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-268x150.webp 268w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-100x56.webp 100w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-626x350.webp 626w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-788x440.webp 788w\" sizes=\"(max-width: 1684px) 100vw, 1684px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p><strong>Step 3: <\/strong>Next, <strong>choose what reward you want to issue<\/strong> (Amazon gift cards, cash, Stripe credits, your own reward, etc.)<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":8462,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1684\" height=\"941\" class=\"wp-image-8462\" src=\"https:\/\/referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-amazon-gift-cards-paypal-swag.webp\" alt=\"double-sided referral rewards program referral factory marketing software amazon gift cards paypal swag\" srcset=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-amazon-gift-cards-paypal-swag.webp 1684w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-amazon-gift-cards-paypal-swag-300x168.webp 300w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-amazon-gift-cards-paypal-swag-1024x572.webp 1024w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-amazon-gift-cards-paypal-swag-768x429.webp 768w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-amazon-gift-cards-paypal-swag-1536x858.webp 1536w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-amazon-gift-cards-paypal-swag-2048x1144.webp 2048w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-amazon-gift-cards-paypal-swag-268x150.webp 268w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-amazon-gift-cards-paypal-swag-100x56.webp 100w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-amazon-gift-cards-paypal-swag-626x350.webp 626w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-amazon-gift-cards-paypal-swag-788x440.webp 788w\" sizes=\"(max-width: 1684px) 100vw, 1684px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p><strong>Step 4: <\/strong>Configure the <strong>rules for your reward<\/strong> (e.g., should it be fixed-value or a percentage of a sale, should they be once-off, milestone-based, or recurring).<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":8463,\"scale\":\"cover\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1679\" height=\"1222\" class=\"wp-image-8463\" style=\"object-fit: cover;\" src=\"https:\/\/referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-rules.webp\" alt=\"double-sided referral rewards program referral factory marketing software rules\" srcset=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-rules.webp 1679w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-rules-300x218.webp 300w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-rules-1024x745.webp 1024w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-rules-767x558.webp 767w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-rules-1536x1118.webp 1536w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-rules-2048x1491.webp 2048w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-rules-206x150.webp 206w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-rules-100x73.webp 100w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-rules-481x350.webp 481w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/double-sided-referral-rewards-program-referral-factory-marketing-software-rules-788x573.webp 788w\" sizes=\"(max-width: 1679px) 100vw, 1679px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p><strong>Step 5:<\/strong> <strong>Activate<\/strong> the reward.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":8464,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1686\" height=\"943\" class=\"wp-image-8464\" src=\"https:\/\/referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-rewards-double-sided-activate-reward-referral-factory-referral-marketing-software.webp\" alt=\"referral rewards double-sided activate reward referral factory referral marketing software\" srcset=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-rewards-double-sided-activate-reward-referral-factory-referral-marketing-software.webp 1686w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-rewards-double-sided-activate-reward-referral-factory-referral-marketing-software-300x168.webp 300w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-rewards-double-sided-activate-reward-referral-factory-referral-marketing-software-1024x573.webp 1024w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-rewards-double-sided-activate-reward-referral-factory-referral-marketing-software-767x429.webp 767w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-rewards-double-sided-activate-reward-referral-factory-referral-marketing-software-1536x859.webp 1536w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-rewards-double-sided-activate-reward-referral-factory-referral-marketing-software-2048x1145.webp 2048w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-rewards-double-sided-activate-reward-referral-factory-referral-marketing-software-268x150.webp 268w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-rewards-double-sided-activate-reward-referral-factory-referral-marketing-software-100x56.webp 100w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-rewards-double-sided-activate-reward-referral-factory-referral-marketing-software-626x350.webp 626w, https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/02\/referral-rewards-double-sided-activate-reward-referral-factory-referral-marketing-software-788x440.webp 788w\" sizes=\"(max-width: 1686px) 100vw, 1686px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p><strong>Step 6:<\/strong> <strong>Repeat<\/strong> Steps 1 through 5 for the Person Invited (your newly referred lead).<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>It\u2019s as simple as that! When your newly referred lead converts, Referral Factory will automatically track who is due a reward and, depending on your configuration, can even automatically issue the reward for you.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>For more details, have a look at this guide on <a href=\"https:\/\/help.referral-factory.com\/hc\/en-us\/articles\/4411318455057-how-do-i-issue-rewards-#how-to-add-a-reward\" target=\"_blank\" rel=\"noreferrer noopener\">how to add a reward<\/a>.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 id=\"conclusion\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>While rewards are important, remember that giving back goes beyond just money. Make sure to genuinely thank people who refer others to your business and make it easy for them to use your services. Create a feeling of togetherness around your brand. This will help you build strong relationships that last and allow your business to grow steadily.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:html --><\/p>\n<p><embed src=\"https:\/\/referral-factory.com\/embed-generate-campaign\" width=\"100%\" height=\"400px\"><\/p>\n<p><!-- \/wp:html --><!-- wp:spacer --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 100px;\" aria-hidden=\"true\">&nbsp;<\/div>\n<p><!-- \/wp:spacer --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Not many people know this, but one of the most cost-effective ways to boost your...","protected":false},"author":1,"featured_media":10139,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,28],"tags":[208,207,209],"class_list":["post-8450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referral-marketing","category-referral-software","tag-double-sided-referral-programs","tag-double-sided-rewards","tag-referral-marketing-best-practices"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is A Double Sided Referral Program? 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