{"id":344,"date":"2021-03-10T11:59:52","date_gmt":"2021-03-10T11:59:52","guid":{"rendered":"https:\/\/referral-factory.com\/learn\/?p=344"},"modified":"2025-04-21T14:02:07","modified_gmt":"2025-04-21T14:02:07","slug":"5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth","status":"publish","type":"post","link":"https:\/\/referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth","title":{"rendered":"5 ways to drive high quality customer growth using referral marketing"},"content":{"rendered":"\n<p>Last week I hosted a community meetup for <a href=\"https:\/\/thenextweb.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Next Web<\/a>. I discussed how<a href=\"https:\/\/referral-factory.com\/learn\/referral-marketing-101\" target=\"_blank\" rel=\"noreferrer noopener\"> referral marketing <\/a>can be used to drive sustainable growth \ud83d\ude80<\/p>\n\n\n\n<embed src=\"https:\/\/referral-factory.com\/embed-generate-campaign\" width=\"100%\" height=\"400px\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>Thanks to everyone who attended, and for those who weren&#8217;t able to join &#8211; I\u2019ve broken down the five key takeaways.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-decrease-your-churn\"><strong>\ud83d\udce5 Decrease your churn<\/strong><\/h3>\n\n\n\n<p>Showing huge growth numbers might be attractive now. However, the biggest killer of any business is customers that churn. By prioritizing your marketing channels on quality, not quantity, you can ensure you drive high-quality customer growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-increase-your-conversion-rates\"><strong>\ud83d\udcc8 Increase your conversion rates<\/strong><\/h3>\n\n\n\n<p>More than 90% of people trust recommendations from people they know. This brings us to a perfect formula: TRUST + OFFER = Conversion GOLD. If you have a great offer for your potential customers, adding trust to that offer will definitely turn them into customers, as 74% of consumers consider word-of-mouth the primary factor behind their purchase decisions. Pro tip: incentives &gt; rewards.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lower-your-cost-per-acquisition\"><strong>\ud83d\udcb8 Lower your cost per acquisition<\/strong><\/h3>\n\n\n\n<p>Add a referral loop to your paid media campaigns to get more customers without having to spend extra. Don\u2019t forget, that referred customers are 4x more likely to make a purchase &#8211; make sure that encouraging customer referrals is embedded into your marketing strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-give-your-sales-a-boost\"><strong>\ud83d\udcca Give your sales a boost<\/strong><\/h3>\n\n\n\n<p>Referred customers lead to 25% higher profit margins. The likelihood that referred customers are a better fit is what drives high-quality customer growth. Remember &#8211; people refer to similar people! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-product-and-marketing-work-together\"><strong>\ud83e\udd1d Product and marketing work together<\/strong><\/h3>\n\n\n\n<p>To succeed, you need to build a business that people want to tell their network about. Marketing teams can\u2019t oversell and underdeliver with a <a href=\"https:\/\/referral-factory.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>referral program<\/strong><\/a>. This makes all teams aligned for the greater good. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Feel free to reach out if you have any questions regarding referral marketing or our <a href=\"https:\/\/referral-factory.com\/\">referral software<\/a>, and how you can use it to drive sustainable growth \ud83d\ude4c\ud83c\udffc<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/referral-factory.com\/auth\/register?utm_source=blog&amp;utm_medium=5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth\" target=\"_blank\" rel=\"noreferrer noopener\">Try For Free<\/a><\/div>\n<\/div>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"Last week I hosted a community meetup for The Next Web. I discussed how referral...","protected":false},"author":1,"featured_media":6734,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,33],"tags":[67,155,39],"class_list":["post-344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing","category-referral-marketing","tag-business-growth","tag-get-high-quality-leads","tag-referral-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 ways to drive high quality customer growth using referral marketing<\/title>\n<meta name=\"description\" content=\"Find out how referral marketing can help you drive sustainable, high quality customer growth for your business \ud83d\ude80\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 ways to drive high quality customer growth using referral marketing\" \/>\n<meta property=\"og:description\" content=\"Find out how referral marketing can help you drive sustainable, high quality customer growth for your business \ud83d\ude80\" \/>\n<meta property=\"og:url\" content=\"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth\" \/>\n<meta property=\"og:site_name\" content=\"Learn With Referral Factory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thereferralfactory\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/kirstysharman\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-10T11:59:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T14:02:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/03\/front-view-happy-woman-with-checkered-shirt-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"352\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Kirsty Sharman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kirstycarrot\" \/>\n<meta name=\"twitter:site\" content=\"@referralfctry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kirsty Sharman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth#article\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth\"},\"author\":{\"name\":\"Kirsty Sharman\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\"},\"headline\":\"5 ways to drive high quality customer growth using referral marketing\",\"datePublished\":\"2021-03-10T11:59:52+00:00\",\"dateModified\":\"2025-04-21T14:02:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth\"},\"wordCount\":314,\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/03\/front-view-happy-woman-with-checkered-shirt-1.webp\",\"keywords\":[\"business growth\",\"get high quality leads\",\"Referral Marketing\"],\"articleSection\":[\"Growth Marketing\",\"Referral Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth\",\"name\":\"5 ways to drive high quality customer growth using referral marketing\",\"isPartOf\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth#primaryimage\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/03\/front-view-happy-woman-with-checkered-shirt-1.webp\",\"datePublished\":\"2021-03-10T11:59:52+00:00\",\"dateModified\":\"2025-04-21T14:02:07+00:00\",\"description\":\"Find out how referral marketing can help you drive sustainable, high quality customer growth for your business \ud83d\ude80\",\"breadcrumb\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth#primaryimage\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/03\/front-view-happy-woman-with-checkered-shirt-1.webp\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/03\/front-view-happy-woman-with-checkered-shirt-1.webp\",\"width\":740,\"height\":352,\"caption\":\"referral marketing customer growth\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/learn.referral-factory.com\/learn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 ways to drive high quality customer growth using referral marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#website\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"name\":\"Learn With Referral Factory\",\"description\":\"Learn About Referral Marketing from the Experts.\",\"publisher\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\"},\"alternateName\":\"Referral Factory Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#organization\",\"name\":\"Referral Factory\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"contentUrl\":\"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png\",\"width\":350,\"height\":100,\"caption\":\"Referral Factory\"},\"image\":{\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thereferralfactory\",\"https:\/\/x.com\/referralfctry\",\"https:\/\/www.linkedin.com\/company\/referral-factory\",\"https:\/\/www.youtube.com\/@ReferralFactory\",\"https:\/\/www.tiktok.com\/@referral.factory\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b\",\"name\":\"Kirsty Sharman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g\",\"caption\":\"Kirsty Sharman\"},\"description\":\"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29\",\"sameAs\":[\"https:\/\/referral-factory.com\",\"https:\/\/www.facebook.com\/kirstysharman\",\"https:\/\/www.linkedin.com\/in\/kirstysharman\",\"https:\/\/x.com\/kirstycarrot\",\"https:\/\/www.youtube.com\/@ReferralFactory\"],\"url\":\"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 ways to drive high quality customer growth using referral marketing","description":"Find out how referral marketing can help you drive sustainable, high quality customer growth for your business \ud83d\ude80","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth","og_locale":"en_US","og_type":"article","og_title":"5 ways to drive high quality customer growth using referral marketing","og_description":"Find out how referral marketing can help you drive sustainable, high quality customer growth for your business \ud83d\ude80","og_url":"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth","og_site_name":"Learn With Referral Factory","article_publisher":"https:\/\/www.facebook.com\/thereferralfactory","article_author":"https:\/\/www.facebook.com\/kirstysharman","article_published_time":"2021-03-10T11:59:52+00:00","article_modified_time":"2025-04-21T14:02:07+00:00","og_image":[{"width":740,"height":352,"url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/03\/front-view-happy-woman-with-checkered-shirt-1.webp","type":"image\/webp"}],"author":"Kirsty Sharman","twitter_card":"summary_large_image","twitter_creator":"@kirstycarrot","twitter_site":"@referralfctry","twitter_misc":{"Written by":"Kirsty Sharman","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth#article","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth"},"author":{"name":"Kirsty Sharman","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b"},"headline":"5 ways to drive high quality customer growth using referral marketing","datePublished":"2021-03-10T11:59:52+00:00","dateModified":"2025-04-21T14:02:07+00:00","mainEntityOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth"},"wordCount":314,"publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/03\/front-view-happy-woman-with-checkered-shirt-1.webp","keywords":["business growth","get high quality leads","Referral Marketing"],"articleSection":["Growth Marketing","Referral Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth","url":"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth","name":"5 ways to drive high quality customer growth using referral marketing","isPartOf":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth#primaryimage"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth#primaryimage"},"thumbnailUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/03\/front-view-happy-woman-with-checkered-shirt-1.webp","datePublished":"2021-03-10T11:59:52+00:00","dateModified":"2025-04-21T14:02:07+00:00","description":"Find out how referral marketing can help you drive sustainable, high quality customer growth for your business \ud83d\ude80","breadcrumb":{"@id":"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth#primaryimage","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/03\/front-view-happy-woman-with-checkered-shirt-1.webp","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2021\/03\/front-view-happy-woman-with-checkered-shirt-1.webp","width":740,"height":352,"caption":"referral marketing customer growth"},{"@type":"BreadcrumbList","@id":"https:\/\/learn.referral-factory.com\/learn\/5-ways-you-can-use-referral-marketing-to-drive-high-quality-customer-growth#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/learn.referral-factory.com\/learn\/"},{"@type":"ListItem","position":2,"name":"5 ways to drive high quality customer growth using referral marketing"}]},{"@type":"WebSite","@id":"https:\/\/learn.referral-factory.com\/learn\/#website","url":"https:\/\/learn.referral-factory.com\/learn\/","name":"Learn With Referral Factory","description":"Learn About Referral Marketing from the Experts.","publisher":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#organization"},"alternateName":"Referral Factory Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/learn.referral-factory.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/learn.referral-factory.com\/learn\/#organization","name":"Referral Factory","url":"https:\/\/learn.referral-factory.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","contentUrl":"https:\/\/learn.referral-factory.com\/learn\/wp-content\/uploads\/2024\/09\/referral-factory-learn-logo-350x100-1.png","width":350,"height":100,"caption":"Referral Factory"},"image":{"@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thereferralfactory","https:\/\/x.com\/referralfctry","https:\/\/www.linkedin.com\/company\/referral-factory","https:\/\/www.youtube.com\/@ReferralFactory","https:\/\/www.tiktok.com\/@referral.factory"]},{"@type":"Person","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/41c1a707a1859239db8b32e974055b0b","name":"Kirsty Sharman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/learn.referral-factory.com\/learn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84dba446342744849b18d99794b474e0f4e4629372384d6c489c7e7092285f02?s=96&d=mm&r=g","caption":"Kirsty Sharman"},"description":"Product Builder \u2022 Growth Marketer \u2022 Founder @ https:\/\/referral-factory.com \u2022 I also write for @thenextweb and @socialmedia2day\u2022 Ask me how to get more referrals \ud83e\udd29","sameAs":["https:\/\/referral-factory.com","https:\/\/www.facebook.com\/kirstysharman","https:\/\/www.linkedin.com\/in\/kirstysharman","https:\/\/x.com\/kirstycarrot","https:\/\/www.youtube.com\/@ReferralFactory"],"url":"https:\/\/referral-factory.com\/learn\/author\/kirstysharmangmail-com"}]}},"_links":{"self":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/comments?post=344"}],"version-history":[{"count":8,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/344\/revisions"}],"predecessor-version":[{"id":11029,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/posts\/344\/revisions\/11029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media\/6734"}],"wp:attachment":[{"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/media?parent=344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/categories?post=344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referral-factory.com\/learn\/wp-json\/wp\/v2\/tags?post=344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}